Rama Barcode


  • Performance Marketing | Landing Page


Commercial Real Estate

About Company

Being one of Pune and Pimpri-Chinchwad's most trusted real estate developers, Rama Group has a legacy of excellence when it comes to delivering growth-ready commercial spaces. With a fine understanding of Moshi and its people, Barcode by Rama Group is a commercial address that carries the stamp of Rama Group's 3 decade-long journey which has transformed the Pune skyline with 45+ Real Estate Projects.
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Standing Out In A Competitive Market: A Winning Blend Of Digital Strategies

For an ingenious project like Barcode, Rama Group wanted a calculated strategic approach to enter the world of digital marketing and drive new customer acquisitions. The challenge was not merely sales but to build advocacy for Real Estate Investments in the minds of people who were still reeling from a pandemic hit economy. Rama Barcode came in with the expectations of having an impactful & dynamic digital presence not only with the aim of sales but also elevating the brand’s impression in the real estate market.


  • Adopting integrated marketing communication style suited to the demographic segmentation of Moshi.
  • Positioning Barcode as a Grade-A commercial real estate investment to elevate brand status offline, as well as on digital mediums.
  • Leveraging topical communication for creatives focused on educating investors about real estate investments, leading to a higher engagement rate.
  • Devising clutter-breaking and satirical campaigns around the IPO investment frenzy of the India Stock Market, leading to impressive improvement in the CTR.
  • Building an engaging microsite that underlines Rama Barcode’s excellence, also featuring infographic snippets about real estate investment.

The Result.

107.5% increase in the CTR

CPL reduced by 36.65% in one month

An average of 4876 monthly website visitors in the first 3 months of its inception

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Our Happy Clients.