Growth in ROAS & reduction in CPA
Increase in revenue from online platforms
Leads generated
Our performance marketing approach is built on a foundation of strategic communication, media planning, execution and ongoing campaign optimisation. We leverage real-time data analysis to enhance the campaign performance.
The process begins with a comprehensive analysis of the industry landscape, examining the competitive dynamics and gathering insights into customer behaviour. We identify unique opportunities for brands by advising on optimal digital behaviours and current trends.
Brand identity is strengthened through innovative performance marketing strategies that combine creative thinking with data-driven analysis for unstoppable growth.
We develop communications that resonate and engage audiences at every touchpoint to drive measurable actions from engagement to clicks to conversions.
The strategy is developed by conducting an in-depth evaluation of budgets and creating focused projections. This involves determining audience size across various platforms, analysing average search volume, and examining historical data.
We execute our media plan by securing the most effective mix to meet campaign goals across multiple platforms, such as Google Search and Display, Meta Ads, Amazon DSP, direct buys on DV 360, Connected TV, Spotify, Truecaller ads, Taboola, and others.
Our optimisation procedure entails a daily campaign analysis to ensure the best possible outcomes.
Our strategic marketing initiatives are tailored for leading marketplaces such as Amazon, Flipkart and more, aimed to increase sales. This includes keyword research, new campaign creation, optimising existing campaigns, keyword bidding, performance evaluation, and more.
We deploy campaigns that hone in on your ideal customer profile, utilising advanced demographic targeting, interest analysis, and behavioural data. This sharp focus significantly boosts the probability of converting engagements into high-quality leads.
In retention marketing, we use Email and WhatsApp to nurture ongoing customer relationships. Emails are tailored to match individual preferences and deliver timely content that drives engagement, while WhatsApp facilitates swift, conversational interactions for instant feedback and a community feel. This dual strategy enhances customer loyalty, encourages repeat purchases, and integrates seamlessly into our broader marketing efforts to ensure consistent customer engagement and sustained growth.
Our team optimises landing pages to ensure they satisfy user intent, intuitively navigable, visually compelling, and optimized for conversions, enhancing the visitor’s journey from interest to action.
We leverage various social media platforms like Instagram, Facebook, YouTube, LinkedIn, we engage with potential leads, share valuable content, and encourage interaction. Our social strategies are built to encourage interactions that lead to genuine conversions.
Every piece of content is an opportunity for conversion. We strategically place calls-to-action to capture leads at the peak of their decision-making process, guiding them towards the next step in their buyer journey.
We believe in the power of content not just to inform but to transform prospects into leads. Through valuable resources, we provide compelling reasons for your audience to engage and exchange their information.
Our commitment to results doesn’t end at deployment. We continuously analyse performance data to refine and optimise our strategies, ensuring your marketing budget delivers maximum ROI and lead generation efficiency.
Unlike traditional advertising where you pay for ad placement regardless of performance, PPC advertising charges advertisers only when someone clicks on their ad. This means you pay for actual engagement with your ad, making it a cost-effective way to drive targeted traffic to your website.
Investing in PPC services offers benefits such as increased visibility and brand awareness, precise targeting of potential customers, immediate results, control over budget and spending, measurable ROI through detailed analytics, and the ability to compete effectively in competitive markets.
PPC services utilize advanced targeting options such as keywords, demographics, interests, location, and device type to ensure that your ads are shown to the most relevant audience. This precision targeting increases the likelihood of attracting qualified leads and driving conversions.
The success of a PPC campaign depends on various factors including keyword selection, ad relevance and quality, landing page experience, bidding strategy, ad copy effectiveness, targeting criteria, budget allocation, and ongoing optimization efforts.
Landing pages play a crucial role in PPC campaigns as they are where users land after clicking on your ad. We optimize landing pages by ensuring they are relevant to the ad content, have clear and compelling calls-to-action, load quickly, are mobile-friendly, and provide a seamless user experience to maximize conversions.
We track and measure the performance of a PPC campaign using various metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), cost per conversion (CPA), return on ad spend (ROAS), impression share, and quality score. These metrics provide insights into campaign effectiveness and help us make data-driven optimizations.
Remarketing (or retargeting) is a PPC strategy that targets users who have previously visited your website but did not convert. By showing them relevant ads as they browse other sites or social media platforms, remarketing helps re-engage these users and encourages them to complete the desired action, such as making a purchase or filling out a form.
We ensure a high-quality score for PPC ads by optimizing ad relevance, landing page experience, and expected click-through rate. A high-quality score is important because it directly impacts ad performance and cost, with higher scores leading to lower costs and better ad placement.
We conduct ongoing maintenance and optimization of PPC campaigns by monitoring performance metrics, adjusting keyword bids, refining ad copy, testing new targeting options, optimizing landing pages, conducting A/B testing, and staying updated with industry trends and algorithm changes.
The cost structure for PPC services can vary depending on factors such as the competitiveness of keywords, target audience size, campaign objectives, and geographic location. We work with clients to determine a suitable budget based on their goals and expected return on investment, ensuring that their budget is allocated efficiently to maximize results.
Working with Suhail & the BrightBrain team has been a super pleasant experience for us at Richfeel Naturals. The best part about them is their commitment towards the brand, Suhail & the rest have treated us as an extension of their own team rather than a client. Would recommend to all those who need to scale up their performance marketing
Founder
BrightBrain has been working on the Bioclean brand for close to a year, the journey has been very rewarding and enriching. It was commendable to see the team quickly pick up the nuances of a totally new category and convert these into compelling creatives.
Marketing Advisor
Working with BrightBrain has been fantastic! Collaborating with BrightBrain has been exceptional! Their team is incredibly innovative and highly knowledgeable. They have assisted us in expanding our reach and effectively communicating our message to a larger audience.
Sr. Manager Sales & Marketing
Having engaged with BrightBrain’s services for over six months, Off Peak Break has experienced firsthand the service commitment and creative excellence that the team promises. Off Peak Break advocates for a balanced approach between flexible working arrangements and robust team engagement—a philosophy that’s very well understood and articulated by the team.
Founder & CEO
BrightBrain became our partner when we recognized that we needed a larger team effort to hit our paid media goals. We have certainly shifted and pivoted at times but BrightBrain has kept up with our ideas and our initiatives. We began the partnership with specific KPIs in mind and around the 6-month mark we began achieving those results with ease. We appreciate the partnership and the level of push and pull we receive when discussing performance. I personally appreciate the value to detail that Suhail and Ranjeet bring to our account as well as with our account team to ensure we keep the engine moving onward and upward.
Vice President – Marketing
BrightBrain has help us to change total brand identity, right from website development, designs, content and everything needed was done brilliantly. Sandeep Israni and team get totally involve in understanding the brand, their values, services and did a lot of research to get the job done. Their presentations and planning were so perfect and accurate that it was almost approved in first cut itself. Kudos to team BrightBrain.
Director
Ownership. If I was to describe my relationship with the Bright Brain team and what they bring to the table. We sat through 20+ pitches across different agencies – and there was only one that absolutely floored us – Bright Brain. The research, empathy, innovation and understanding of the business was legendary. In the last year of working with the team – I know that Bright Brain is not an agency for Mentoria, Suhail and Ranjeet are our CMOs working with Mentoria’s marketing team to help us scale up. It’s every company’s dream to have partners like this – and if you’re looking for exceptionally talented people to lead your marketing – BBT is the way to go. If you’d like to connect with me to understand my experience and journey with them – write to me on nikhar.arora@mentoria.com – and I’d love to help you understand why we love working with them.
Founder
The team at BrightBrain is a meticulous one. Very hard working and very passionate.
Respectful of their client’s brand values and become completely in sync with them. Looking forward to many more successful months ahead..
Founder
We started our engagement with BrightBrain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.
Director
We engaged with BrightBrain to conceptualise our brand identity, company profile creatives and website. Our experience with them was stellar! Suhail and Nishant were on point with their understanding of modern Real Estate branding. Nishant adeptly conceptualised creatives and an identity that not only incorporated our inclination to minimalism, but also highlighted our strengths in a subtle fashion. They were particularly impressive in their approach where a deeper dive into the company philosophy was conducted; we were encouraged to express ourselves as they masterfully guided our ship to the shore. I highly recommend the agency for those looking for a modern spin to branding.
Director
BrightBrain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the BrightBrain team will deliver stellar results again.
Co-Founder
BrightBrain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
Founder
While evaluating agencies for this piece, we were particularly impressed by BrightBrain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
BrightBrain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The BrightBrain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to BrightBrain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The BrightBrain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained BrightBrain.
Co-Founder
BrightBrain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that BrightBrain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with BrightBrain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
Director
BrightBrain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
CEO
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but BrightBrain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
General Manager
We are very impressed with the entire BrightBrain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
BrightBrain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
Managing Director
BrightBrain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives BrightBrain that leading edge.
CEO
We are very happy working with BrightBrain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
Director
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at BrightBrain that led to the final outcome. The website is something I absolutely love, and I highly recommend BrightBrain to everyone out there looking for a ‘website design and development company.
Founder
BrightBrain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
Director
The team at BrightBrain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at BrightBrain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
