Essel Vision


  • Digital Campaigns


BrightBrain Tech

40% of ticket sales through digital-led campaigns for the Nucleya Live Concert!

Essel Vision Productions is an Indian company which produces Indian soap operas, reality TV, comedy, game shows, entertainment and factual programming in several Indian languages.


  • Created the advertising strategy, along with creation of unique social media accounts to promote the live concert.
  • Designed and executed successful creative campaigns that reached the target audience, which helped generate buzz for the event.
  • Optimized multiple social media handles, while using new mediums such as TikTok to increase campaign awareness and website visits.
  • Defined the relevant interest and behaviours within the target audience, while mapping the campaign across the selected geo-locations.

The Result.

Over 50 million impressions generated.

Over 1000 events tickets purchased.

350% campaign ROAS achieved.

BrightBrain Tech

Our Happy Clients.