Red Light Rising


  • Digital Campaigns | Social Media


Consumer Goods
BrightBrain Tech

Digital strategy re-defined to increase global brand awareness and purchase orders!

Bryan and James co-founded Red Light Rising in 2017. Having lived and breathed wellness most of their lives, looking at ways to improve health and optimise performance, their journey led us to discover Photobiomodulation (PBM).


  • Conceptualized the communication strategy for social media handles, which included Facebook and Instagram.
  • Recreated the brand’s digital identity, with solid colours, bolder fonts, crisper content, and enticing images.
  • Addressed the knowledge gap about the brand’s products and its benefits through informative content, related to healthy and better living.
  • Revamped the digital advertising campaigns, and introduced some new effective mediums.

The Result.

59% increase in organic followers.

35% increase in organic engagements.

15% decrease in CPA.

BrightBrain Tech

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