Digital Advertising Services.

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The Magic Of Digital Advertising

Why Is Digital Advertising Essential?

Essential? Digital advertising & marketing services are the basic services your business requires to make any sales!

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Digital advertising involves multiple channels that allow you to reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response. Digital marketing or advertising is an umbrella term used for a whole host of channels.

Digital marketing has risen rapidly and is taking over the share of wallet from traditional marketing. Today everything is digital & thus digital marketing consulting services are essential.

How Does Digital Advertising Help Your Company Generate More Revenue?

Digital advertising not only helps you get to your customer & generate sales, there are many more advantages to it! Here are some –

1. It levels the playing field for big and small businesses & with the help of the right solutions, even small businesses are able to reach out to a wide range of customers.

2. It is cost-effective, according to Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.

3. Leads you straight to your customers who are online, always. They expect your presence online and on social media. Tap into the right potential!

4. Brings you in touch with competitors – competition isn’t always someone you have to beat; in fact, there’s a lot to learn and adapt from them and it’s all online

How Does Bright Brain Generate More Leads With Our Digital Advertising services?

With some key practices, we ensure that the best digital marketing solutions are employed to get you the results you dream of. Some of our leading practises in the game are –

Search Engine Marketing:

Search Engine Marketing assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. Unpaid SEM is SEO and paid SEM is PPC (or pay-per-click). One of the most widely-used channels, PPC involves paying for every click received on an ad.

Display & Video Advertising:

Crucial in brand awareness, brand reinforcement & recall and generating leads, display and video ads can be targeted to the right audience in the right place, whether on social media platforms, youtube and other video platforms, OTT platforms, news and other websites. Creative campaigns that capture attention, served to the right audience in the right place bring you the visibility and results you need.

Amazon Advertising:

Advertising on Amazon is highly valuable to online retail brands that sell products on the platform as it is the largest eCommerce marketplace. If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must.

Contact Bright Brain, The Best Digital Marketing Services Company, Today

Looking for the best digital marketing consulting services? You have come to the right place!

Reach out to us today to ensure that you are working with professionals who understand you & your business needs & ensure that you gain more visibility that will enhance your business’ sales!

FAQs

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Whether you’re a digital marketing agency or a business, simply focus on search engine optimization, social media marketing, email marketing, website development and so on, to connect with your target audience and present customers.

While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! Digital advertising involves multiple modes of communication. To name a few, email marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.

Digital marketing and advertising costs much less than traditional methods. As per Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.

The importance of digital marketing is that it allows you to contact a specific audience in a cost-effective and measurable manner. It enables for completely tailored marketing. However, it’s a mixed bag that comes with both perks and drawbacks.

Advantages of digital marketing:

1. Higher Reach – With the right digital marketing, even small businesses are able to reach out to a wide range of customers.

2. Is cost-effective – Digital marketing costs much less than traditional methods.

3. Direct communication – Customers are online, always. They expect your presence online and on social media.

4. Brings you in touch with competitors – There’s a lot to learn from competitors and adapt from them and it’s all online.

Other benefits of digital marketing include increased brand loyalty and increased online sales.

Disadvantages of Digital Marketing:

1. Skill Based – It requires someone well equipped with skills, tools and techniques for successful marketing campaigns.

2. High Competition- It can be a challenge to capture the attention of consumers among various digital channels and campaigning in real-time.

3. Feedback – The online access exposes you to sometimes a few negative reviews and complaints as well.

It’s important to be informed about the few disadvantages of digital marketing too. So that you can decide for yourself what works best for you!

The means of persuasion is the most significant difference between these two marketing strategies:

Paid marketing is traffic and attention generated by paid advertising. Organic marketing, on the other hand, is virtually free in terms of traffic, and it also helps to improve the quality of being earned through the creation of useful content.

In terms of organic marketing, it draws in customers by appealing and drawing them with valuable and creative content that they want to consume. Paid marketing, uses flashing images and relies on flashy, pop-ups to attract consumers in fewer seconds with more visibility.

Even though these two marketing methods have their own distinctions, when they are used together, they work well and are able to achieve their goals while complementing one another.

Digital marketing and advertising involves multiple channels and components of communication. This largely depends on your products, services and objectives.

Find out which of these channels of digital marketing hold the greatest potential to elevate your business needs:

1. Website

2. Social Media

3. Email

4. Organic Google Search (SEO)

5. Paid Search (SEM)

6. YouTube

Under these channels come the components of digital marketing such as:

Email marketing, Content marketing, Social media marketing, Affiliate marketing, SEO Advertising, Mobile marketing, Pay-per-click, Display advertising, Web analytics & Design and
Behavioral retargeting.

Digital marketing strategy is a plan made in order to achieve your business goals effectively within a given time frame.

What Digital Business Strategies do we use at Bright Brain?

Step 1 – We first conduct thorough brand research. This includes – keywords analysis, and industry performance insights. We also conduct direct and indirect competitor research that covers website traffic analysis, social media activity, and content analysis.

Step 2 – Then comes the platform analysis – Google ads, Facebook & Instagram ads, Tiktok Ads, Youtube ads, OTT ads, and such. The media and creative team are in tandem with each other to determine a digital ad strategy.

Step 3 – Once we get client approval, we start executing all the campaigns. Our expert campaign executives monitor the performance on a daily basis, keeping track of measurable data.

Step 4 – We conduct campaign analysis on a weekly basis. Based on the data acquired from this analysis and the best industry recommendations, we optimize the campaign in a manner that helps us achieve the objectives quicker.

Step 5 – Lastly, we optimize the current campaigns and introduce new campaigns like RLSA (Remarketing List for Search Ads), DSA (Dynamic Search Ads) and Smart Display campaigns.

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