Essential? Digital advertising & marketing services are the basic services your business requires to make any sales!
Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Digital advertising involves multiple channels that allow you to reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response. Digital marketing or advertising is an umbrella term used for a whole host of channels.
Digital marketing has risen rapidly and is taking over the share of wallet from traditional marketing. Today everything is digital & thus digital marketing consulting services are essential.
Digital advertising not only helps you get to your customer & generate sales, there are many more advantages to it! Here are some –
1. It levels the playing field for big and small businesses & with the help of the right solutions, even small businesses are able to reach out to a wide range of customers.
2. It is cost-effective, according to Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.
3. Leads you straight to your customers who are online, always. They expect your presence online and on social media. Tap into the right potential!
4. Brings you in touch with competitors – competition isn’t always someone you have to beat; in fact, there’s a lot to learn and adapt from them and it’s all online
With some key practices, we ensure that the best digital marketing solutions are employed to get you the results you dream of. Some of our leading practises in the game are –
Search Engine Marketing assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. Unpaid SEM is SEO and paid SEM is PPC (or pay-per-click). One of the most widely-used channels, PPC involves paying for every click received on an ad.
Crucial in brand awareness, brand reinforcement & recall and generating leads, display and video ads can be targeted to the right audience in the right place, whether on social media platforms, youtube and other video platforms, OTT platforms, news and other websites. Creative campaigns that capture attention, served to the right audience in the right place bring you the visibility and results you need.
Advertising on Amazon is highly valuable to online retail brands that sell products on the platform as it is the largest eCommerce marketplace. If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must.
Looking for the best digital marketing consulting services? You have come to the right place!
Reach out to us today to ensure that you are working with professionals who understand you & your business needs & ensure that you gain more visibility that will enhance your business’ sales!
Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Whether you’re a digital marketing agency or a business, simply focus on search engine optimization, social media marketing, email marketing, website development and so on, to connect with your target audience and present customers.
While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! Digital advertising involves multiple modes of communication. To name a few, email marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.
Digital marketing and advertising costs much less than traditional methods. As per Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.
The importance of digital marketing is that it allows you to contact a specific audience in a cost-effective and measurable manner. It enables for completely tailored marketing. However, it’s a mixed bag that comes with both perks and drawbacks.
Advantages of digital marketing:
1. Higher Reach – With the right digital marketing, even small businesses are able to reach out to a wide range of customers.
2. Is cost-effective – Digital marketing costs much less than traditional methods.
3. Direct communication – Customers are online, always. They expect your presence online and on social media.
4. Brings you in touch with competitors – There’s a lot to learn from competitors and adapt from them and it’s all online.
Other benefits of digital marketing include increased brand loyalty and increased online sales.
Disadvantages of Digital Marketing:
1. Skill Based – It requires someone well equipped with skills, tools and techniques for successful marketing campaigns.
2. High Competition- It can be a challenge to capture the attention of consumers among various digital channels and campaigning in real-time.
3. Feedback – The online access exposes you to sometimes a few negative reviews and complaints as well.
It’s important to be informed about the few disadvantages of digital marketing too. So that you can decide for yourself what works best for you!
The means of persuasion is the most significant difference between these two marketing strategies:
Paid marketing is traffic and attention generated by paid advertising. Organic marketing, on the other hand, is virtually free in terms of traffic, and it also helps to improve the quality of being earned through the creation of useful content.
In terms of organic marketing, it draws in customers by appealing and drawing them with valuable and creative content that they want to consume. Paid marketing, uses flashing images and relies on flashy, pop-ups to attract consumers in fewer seconds with more visibility.
Even though these two marketing methods have their own distinctions, when they are used together, they work well and are able to achieve their goals while complementing one another.
Digital marketing and advertising involves multiple channels and components of communication. This largely depends on your products, services and objectives.
Find out which of these channels of digital marketing hold the greatest potential to elevate your business needs:
1. Website
2. Social Media
3. Email
4. Organic Google Search (SEO)
5. Paid Search (SEM)
6. YouTube
Under these channels come the components of digital marketing such as:
Email marketing, Content marketing, Social media marketing, Affiliate marketing, SEO Advertising, Mobile marketing, Pay-per-click, Display advertising, Web analytics & Design and
Behavioral retargeting.
Digital marketing strategy is a plan made in order to achieve your business goals effectively within a given time frame.
What Digital Business Strategies do we use at Bright Brain?
Step 1 – We first conduct thorough brand research. This includes – keywords analysis, and industry performance insights. We also conduct direct and indirect competitor research that covers website traffic analysis, social media activity, and content analysis.
Step 2 – Then comes the platform analysis – Google ads, Facebook & Instagram ads, Tiktok Ads, Youtube ads, OTT ads, and such. The media and creative team are in tandem with each other to determine a digital ad strategy.
Step 3 – Once we get client approval, we start executing all the campaigns. Our expert campaign executives monitor the performance on a daily basis, keeping track of measurable data.
Step 4 – We conduct campaign analysis on a weekly basis. Based on the data acquired from this analysis and the best industry recommendations, we optimize the campaign in a manner that helps us achieve the objectives quicker.
Step 5 – Lastly, we optimize the current campaigns and introduce new campaigns like RLSA (Remarketing List for Search Ads), DSA (Dynamic Search Ads) and Smart Display campaigns.
BrightBrain became our partner when we recognized that we needed a larger team effort to hit our paid media goals. We have certainly shifted and pivoted at times but BrightBrain has kept up with our ideas and our initiatives. We began the partnership with specific KPIs in mind and around the 6-month mark we began achieving those results with ease. We appreciate the partnership and the level of push and pull we receive when discussing performance. I personally appreciate the value to detail that Suhail and Ranjeet bring to our account as well as with our account team to ensure we keep the engine moving onward and upward.
Vice President – Marketing
BrightBrain has help us to change total brand identity, right from website development, designs, content and everything needed was done brilliantly. Sandeep Israni and team get totally involve in understanding the brand, their values, services and did a lot of research to get the job done. Their presentations and planning were so perfect and accurate that it was almost approved in first cut itself. Kudos to team BrightBrain.
Director
Ownership. If I was to describe my relationship with the Bright Brain team and what they bring to the table. We sat through 20+ pitches across different agencies – and there was only one that absolutely floored us – Bright Brain. The research, empathy, innovation and understanding of the business was legendary. In the last year of working with the team – I know that Bright Brain is not an agency for Mentoria, Suhail and Ranjeet are our CMOs working with Mentoria’s marketing team to help us scale up. It’s every company’s dream to have partners like this – and if you’re looking for exceptionally talented people to lead your marketing – BBT is the way to go. If you’d like to connect with me to understand my experience and journey with them – write to me on nikhar.arora@mentoria.com – and I’d love to help you understand why we love working with them.
Founder
The team at BrightBrain is a meticulous one. Very hard working and very passionate.
Respectful of their client’s brand values and become completely in sync with them. Looking forward to many more successful months ahead..
Founder
We started our engagement with BrightBrain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.
Director
We engaged with BrightBrain to conceptualise our brand identity, company profile creatives and website. Our experience with them was stellar! Suhail and Nishant were on point with their understanding of modern Real Estate branding. Nishant adeptly conceptualised creatives and an identity that not only incorporated our inclination to minimalism, but also highlighted our strengths in a subtle fashion. They were particularly impressive in their approach where a deeper dive into the company philosophy was conducted; we were encouraged to express ourselves as they masterfully guided our ship to the shore. I highly recommend the agency for those looking for a modern spin to branding.
Director
BrightBrain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the BrightBrain team will deliver stellar results again.
Co-Founder
BrightBrain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
Founder
While evaluating agencies for this piece, we were particularly impressed by BrightBrain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
BrightBrain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The BrightBrain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to BrightBrain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The BrightBrain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained BrightBrain.
Co-Founder
BrightBrain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that BrightBrain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with BrightBrain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
Director
BrightBrain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
CEO
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but BrightBrain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
General Manager
We are very impressed with the entire BrightBrain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
BrightBrain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
Managing Director
BrightBrain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives BrightBrain that leading edge.
CEO
We are very happy working with BrightBrain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
Director
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at BrightBrain that led to the final outcome. The website is something I absolutely love, and I highly recommend BrightBrain to everyone out there looking for a ‘website design and development company.
Founder
BrightBrain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
Director
The team at BrightBrain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at BrightBrain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
