The Cliff Garden


  • Paid Performance


Real Estate

About Company

TCG (The City Group) is a renowned real estate developer based in Pune, known for their exceptional residential projects. Their flagship project, Cliff Garden, offers a perfect blend of nature and city life with voice-controlled houses and a wide range of amenities.
BrightBrain Tech

Driving Success Through Sales: 5000+ High-Quality Leads and 25 Bookings for TCG Cliff Garden

TCG approached us to generate high-quality leads and secure bookings for the 390 available flats in Cliff Garden. They needed online support through digital marketing to reach potential buyers and investors interested in the property.


  • Targeted Audience Research: Conducted comprehensive research to identify the target audience interested in real estate investments in Pune. Analyzed demographics, interests, and online behavior to develop precise targeting strategies.
  • Compelling Ad Creatives: Created visually appealing and compelling ad creatives highlighting the unique features of Cliff Garden, such as voice-controlled houses, abundant amenities, and the perfect blend of nature and urban living.
  • Social Media Advertising: Launched targeted advertising campaigns on popular social media platforms, including Facebook and Instagram, to reach the identified target audience and generate awareness about Cliff Garden.
  • Landing Page Optimization: Developed optimized landing pages that provided detailed information about Cliff Garden, its amenities, location, and the advantages of investing in the project. The landing pages were designed to capture leads effectively.
  • Lead Nurturing and Follow-Up: Implemented a lead nurturing strategy to engage with potential buyers and investors. Followed up with leads through personalized emails, phone calls, and digital interactions to provide additional information and address any queries or concerns.
  • Performance Tracking and Optimization: Constantly monitored the performance of the digital marketing campaigns and made data-driven optimizations to improve targeting, ad creatives, and messaging to maximize lead generation and conversions.

The Result.

5000+ High-Quality Leads Generated

Over 35% Lead Qualification Ratio indicating strong interest and potential conversion

40% of Qualified Leads Resulted in Site Visits

25 Bookings Secured for TCG Cliff Garden

BrightBrain Tech

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