Ruby’s Organics


  • Paid Performance



About Company

Ruby’s Organics is the first Indian Organic Makeup brand with a range of products specifically designed to suit Indian tones and textures. Completely devoid of chemical preservatives, they use only natural and organically sourced ingredients to give consumers on-trend makeup that is lightweight, and yet long-lasting.
BrightBrain Tech

A Strategic Roadmap To Success: Steady & Speedy Growth In ROAS.

Ruby’s organics was in search of a trusted agency partner to help them build a solid performance marketing base, deliver consistent results, and bring in steady growth in ROAS. Appreciating Bright Brain’s focus on delivering business results, the brand partnered with us for data-driven strategies and campaign execution.

Our long-term objective is to ensure Ruby’s Organics’ growth, both in terms of revenue and month-on-month ROAS.


  • 1. Putting together a blend of strategies that best serve the brand requirements. Targeting various innovative audience segments to gain invaluable insights. Considering key target audiences and industry relevance to create impactful digital campaigns.
  • 2. Providing insight-driven creative direction to improve engagement rate (via ads), and to enhance the customer journey (via the website) – all resulting in improved conversion rates.
  • 3. Leveraging user-generated content on social media to create more credibility and enhance relevance to the channels.
  • 4. Creating a strong brand presence through a full-funnel sales strategy, starting with awareness campaigns. Then, using new insights as a guide for building diverse campaigns (traffic, conversion, search, performance max, shopping, and other mid-funnel and bottom-funnel campaigns) – all to convert potential audiences into brand loyalists.

The Result.

2x growth in ROAS in 6 months

30% growth in monthly revenue in 6 months

13% increase in the quality of traffic

20% increase in the conversion rate

BrightBrain Tech

Our Happy Clients.

Let Us Help You Be Found Easily.