Ziba Beauty


  • SEO


Consumer Services
BrightBrain Tech

Rise in the online footprint via earned media!

Ziba Beauty has 12 eyebrow threading and waxing studios throughout Southern California and one in the Bay Area. The company is widely recognized as the category leader in eyebrow threading, and credited for putting threading on the map in the U.S.


  • Identified and optimized relevant keywords through detailed search query reports.
  • Addressed usability issues and website development errors.
  • Implemented off-page optimization through local citation, multiple submissions, content syndication, and competition research.
  • Redefined the content strategy to create a more informative brand, where customers could relate to the personalization.
  • Highly encouraged online reviews, and optimized particular Google business listings.

The Result.

70% keywords ranked on the first page.

39.77% increase in organic traffic.

Featured as a structured snippet on Google SERP.

BrightBrain Tech

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