• Digital Campaigns


Real Estate
BrightBrain Tech

CPL reduction via digital campaigns!

Founded in 1969, Kalpataru Limited is one of India’s leading real estate companies. A recipient of several global awards in design and quality, Kalpataru has created defining landmarks that have set new standards in real estate development for close to half a century. Today, Kalpataru’s projects are ever-growing vibrant life spaces for thousands of satisfied families.


  • Removed irrelevant categories through demographic filtration.
  • Added only the top 30% of the household income.
  • Targeted keywords related to the luxury apartment, location of the project, project name, developers name and competitors’ keywords.
  • Adjusted bidding based on our observations.

The Result.

Achieved a 92% reduction in CPL.

2x increase in CTR.

Gained quality leads within the allotted budget.

BrightBrain Tech

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