07 Dec • 4 min read
Where do you buy your gadgets from? Do you walk into a store and immediately choose a phone model or perform extensive research – on the internet and in the store – to select a phone model?
Successful campaigns on social media come with a great deal of content planning, especially when multiple networks are involved. Remember how Myntra and Flipkart fought during Raksha Bandhan? One wouldn’t want to mess up such a brilliant marketing campaign!
18 Sep • 4 min read
Content is King. With the rise in technological advancements, content has been at the forefront of everything we see. It’s in your subscribed newsletters, on your phone, and even on pamphlets you see when you’re outside. The fact that you’re reading this right now is an example of content writing. We know how important digital marketing is in this era. But what is a lesser-known fact is that digital marketing can help build trust, confidence, and loyalty for your audience!
06 Oct • 4 min read
Have you ever wondered how YouTube sometimes displays such awesome ads whenever you watch a video? Sometimes it also makes us forget what we came to watch. As much as we wait to skip to the good part, the ads are compelling enough to make us stay till the end.
08 Aug • 4 min read
You must have seen your grandparents speaking Facebook language and being interested in all of the things they witnessed there. More than half of the world now floats on the rock of another planet, Facebook. It’s millions of people together from all kinds of cultures and interests in the same place. You’re not the only one wondering how to post Facebook ads!
09 Jun • 4 min read
Youtube is a massive part of everyone’s lives. If you don’t know how to change a tire, you always have youtube to rely on. You can watch funny cat videos to cheer yourself up or crash courses. Youtubers also put content to gain more attention for their businesses. It is no wonder if you want to take a step forward and grow a youtube channel of your own.
30 May • 4 min read
The excitement that follows at the end of the year when you get to discover your spotify wrapped is the true example of social media marketing. So whether it’s an ad while you’re scrolling through social media or skipping an advertisement on youtube, that is paid promotion and it is working. The annoying ads that you are so eager to skip on YouTube are a version of paid promotion. Everything is influenced by social media promotion.
18 May • 4 min read
Facebook polls may be entertaining as well as useful. A Facebook poll allows you to swiftly gather information personalised specifically for you, whether you’re asking your friends about what you think Elon Musk is going to buy next or which products people would most want to see offered from your online store.
09 May • 4 min read
Are you ever so bored and out of your mind that you end up scrolling through Instagram all day? The next thing you know, you’ve ordered tons of products for an entirely new skincare routine. You’re not the only one found guilty for that. We’ve all been there!
12 Apr • 4 min read
A brand is all about its reputation, but if the brand’s name is tarnished, it starts affecting the business and sales. Once this is done, the quality or availability of the product doesn’t matter. The only thing that will matter is that your brand doesn’t have a good image. This is precisely the reason why brands should have control over their image.
24 Jun • 4 min read
Digital marketing for real estate is getting competitive given today’s tech-driven world. A lot of businesses in the real estate sector are taking advantage of the benefits of digital marketing strategies. But, what exactly is this growth hacking strategy? It’s simple! Experimenting across various marketing channels to find the best way to speed up the conversion and lead generation.
27 Apr • 4 min read
With brands, old and new, overpopulating the already crowded Internet, gaining visibility and maintaining it has become increasingly difficult. That being said, thanks to new-age marketing tools, it’s not impossible. As the challenges have multiplied, the solutions have evolved. One such solution that has lived up to its role as an effective marketing tool is Search Engine Optimization (SEO) – the one that makes you wait but also makes up to you in due time. This includes on-page and off-page SEO!
16 Apr • 4 min read
As we are living and breathing in a digital world, it’s hard not to notice that technology is constantly evolving, and so are the ever-rising demands of tech-savvy consumers. IT companies, being the masters of innovation, brilliantly tackle this challenge by manufacturing futuristic products, every now and then. The next big challenge is introducing and selling these products to the right audience, at the right time, and via the right digital platforms – all to secure a bright future for them.
01 Jan • 4 min read
Evolution is the reason that you are here, reading and comprehending this text with zero difficulty. To put it briefly, it is the key to unlocking one’s true potential and improving the quality of life. The topic of evolution is an extensive one; however, here we’ll be limiting it to the marketing space. The catalysts of the evolution of digital marketing are three key technological advancements – the arrival of Internet, Big data & smartphones.
19 Feb • 4 min read
Digital marketing has taken the world by storm and the Pharmaceutical sector has significantly experienced this transformation. With each passing day, new means are being devised to bridge the gap between Pharmaceutical companies and its customers.
19 Feb • 4 min read
Thousands of people across the globe seek and find their perfect fit on an hourly basis, ensuring that there’s plenty for brands to tap into when it comes to the global luxury footwear market. To put this fact into figures:
10 Feb • 4 min read
Having a robust digital presence is now more important than ever, and so is content consumption and shopping online at a rapid pace.
So to make your business not just survive but thrive in this age of innovation, here’s a list of 21 digital marketing trends that will pave the way for a year full of futuristic opportunities.
27 Jan • 4 min read
Game changers in the field of digital marketing are characterized by the way they define their brand. To make an everlasting impression on our audience, we need to create a successful communication strategy for digital campaigns. A well-polished communication strategy helps us in delivering high-quality content to our audiences in the most optimum way.
05 Jan • 4 min read
In the digital marketing realm, success is when users engage with your brand and complete the desired goal. An effective digital marketing strategy or website design is one where a website visitor or an ad viewer sticks around until the end and completes the purchase or spends a significant amount of time on your website, clicking and scanning through the web of pages.
29 Dec • 4 min read
In the last couple of years we have witnessed a slow and steady progression towards the digital era. The thought process of driving growth in businesses needs to be in acceptance of the modern approaches and methods. That means adapting to the digital marketing landscape is the foremost step of inclination towards innovation and advancement. The exposure of internet has made the process of almost every activity online, be it online shopping, gaming, consuming content, even looking for “the dream house”. So, why shouldn’t every</span><b> real estate marketing</b><span style=”font-weight: 400;”> company seize this golden opportunity.
18 Dec • 4 min read
When you think digital, you think highly measurable, data-driven, metric-driven, and so on. But, there’s more to digital marketing than these heavy terms – no matter the brand, no matter the strategy, no matter the goal, as long as there is a curious audience involved, it’s important to get creative in digital marketing; it’s important to use our minds to win hearts.
11 Dec • 4 min read
As the world adapts to the new way of things, digital marketing is redefining growth for brands across multiple sectors around the globe! It goes way back to when brands were already well on their way to making digital strategies a significant part of their growth plan.
11 Nov • 4 min read
In the Real Estate Sector, many realtors and brokers tend to overlook the functionality of digital marketing that can lead to higher growth of business. Digital marketing doesn’t solely promote brand awareness but also gives your brand a competitive stance in the market.
17 Aug • 4 min read
Given the current circumstances, wellness is now everyone’s top priority. To make the most of the #StayAtHome period, people have resorted to various forms of fitness regimes – Yoga, Pilates, Aerobics, Zumba – all to keep themselves occupied and healthy.
10 Aug • 4 min read
The COVID-19 scenario has turned the world upside down. However, it has managed to challenge every existing system and pushed the world to revamp and come with innovative solutions that would keep everyday life going. In such situations, digital platforms have come to the rescue and have proven to be the best resort for various streams of life including education. Be it making work from home easier and efficient or managing other essential routine tasks online, digital space has aided every possible field. Education during pandemic is not bereft of this platform either.
30 Jul • 4 min read
Today, the Internet is full of new websites, information, news, images, and many more. The digital world is cluttered with content and is getting cacophonous every passing minute. In this scenario of heavy competition and constant race, standing out can seem quite a task for businesses in the virtual world.
27 Jul • 4 min read
Amazon is a well-trusted platform and having one’s product on the top of Amazon’s search list is a big deal today. Along with having around 300 million daily active users, Amazon has emerged to be the largest marketplace in the world.
10 Jun • 4 min read
Today people spend the vast majority of their time on the internet. From online shopping to seeking information, the internet is a trusted source for most things. Hence in this era, digital advertising is not an option but an essential means of communication and marketing.
12 May • 4 min read
In today’s digital world, Search Engine Optimization is a very popular aspect of digital marketing. SEO is the optimization of one’s website to allow relevant content to show up on search engine result pages. This relevance can be brought by optimizing the website content with certain specific keywords which then attract the users and customers who are potentially interested.
06 Apr • 4 min read
Advertising is an essential factor in deciding the fate of a particular product or service. If done properly, it can build an everlasting brand!. However, there are various elements and aspects of the advertising process that need to be taken under consideration before rendering it with utmost power and control. Some of these factors are the nature and type of the product, target audience, budget, purpose and many more. These factors then further essentially decide what kind of marketing will best suit its needs and goals.
18 Mar • 4 min read
In today’s Advertising landscape, one cannot ignore social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. They give different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.
07 Feb • 4 min read
Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach and can be laser focussed to target potential customers at various phases in their purchase or decision making journey.
22 Jan • 4 min read
Today, the world is using digital platforms to reach places, people and much more. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can access any information about anything.
16 Jan • 4 min read