24 Jun • 4 min read
A brand is all about its reputation, but if the brand’s name is tarnished, it starts affecting the business and sales. Once this is done, the quality or availability of the product doesn’t matter. The only thing that will matter is that your brand doesn’t have a good image. This is precisely the reason why brands should have control over their image.
27 Apr • 4 min read
16 Apr • 4 min read
01 Jan • 4 min read
Evolution is the reason that you are here, reading and comprehending this text with zero difficulty. To put it briefly, it is the key to unlocking one’s true potential and improving the quality of life. The topic of evolution is an extensive one; however, here we’ll be limiting it to the marketing space. The catalysts of the evolution of Digital marketing are three key technological advancements – the arrival of Internet, Big data & smartphones.
19 Feb • 4 min read
Digital marketing has taken the world by storm and the Pharmaceutical sector has significantly experienced this transformation. With each passing day, new means are getting devised to bridge the gap between Pharmaceutical companies and its customers.
19 Feb • 4 min read
Thousands of people across the globe seek and find their perfect fit on an hourly basis, ensuring that there’s plenty for brands to tap into when it comes to the global luxury footwear market. To put this fact into figures:
10 Feb • 4 min read
Having a robust digital presence is now more important than ever, as content consumption and shopping move online at a rapid pace.
So to make your business not just survive but thrive in this age of innovation, here’s a list of 21 digital marketing trends that will pave the way for 2021 to be a year full of futuristic opportunities.
27 Jan • 4 min read
With marketing, retaining customers and establishing loyalty is as important as creating a new customer base. We all will agree that a strong follower count or reach is a great asset for us when it comes to word of mouth marketing. So let’s have a look at a strategy that can help us create a wide customer base and maintain them for a significant amount of time.
13 Jan • 4 min read
Game changers in the field of digital marketing are characterized by the way they define their brand. To make an everlasting impression on our audience, we need to create a successful communication strategy for digital campaigns. A well-polished communication strategy helps us in delivering high-quality content to our audiences in the most optimum way.
05 Jan • 4 min read
In the digital marketing realm, success is when users engage with your brand and complete the desired goal. An effective digital marketing strategy or website design is one where a website visitor or an ad viewer sticks around until the end and completes the purchase or spends a significant amount of time on your website, clicking and scanning through the web of pages.
29 Dec • 4 min read
2020 has been a year of transformation for many of us. The slow and steady acclimatization of the entire world with the phase of ‘New Normal’ has rapidly advanced the adoption of digital marketing. People all around the globe are now utilizing the internet to materialize all sorts of dreams. And if 2020 has impelled them to explore everything online, even their dream home, then why shouldn’t every real estate marketing company seize this golden opportunity. From the perspective of a real estate digital marketing agency, here are our 12 aspects to consider to develop a marketing strategy that will help you give rise to a successful real estate campaign.
18 Dec • 4 min read
When you think digital, you think highly measurable, data-driven, metric-driven, and so on. But, there’s more to digital marketing than these heavy terms – no matter the brand, no matter the strategy, no matter the goal, as long as there is a curious audience involved, it’s important to get creative in digital marketing; it’s important to use our minds to win hearts.
11 Dec • 4 min read
As the world adapts to the new way of things, digital marketing is redefining growth for brands across multiple sectors around the globe! Before the COVID-19 crisis, brands were already well on their way to making digital strategies a significant part of their growth plan.
11 Nov • 4 min read
The COVID-19 crisis that arrived early this year shook most industries to the core. Real Estate being among the most affected ones struggled to keep its head out of the water during the initial phases of lockdown. The number of property registrations reduced drastically as a result of a dip in the overall economy. During these testing times, Digital Marketing swiftly came to the rescue.
17 Aug • 4 min read
Given the current circumstances, wellness is now everyone’s top priority. To make the most of the #StayAtHome period, people have resorted to various forms of fitness regimes – Yoga, Pilates, Aerobics, Zumba – all to keep themselves occupied and healthy.
10 Aug • 4 min read
The present COVID-19 scenario has turned the world upside down. However, it has managed to challenge every existing system and pushed the world to revamp and come with innovative solutions that would keep everyday life going. In this situation, digital platforms have come to the rescue and have proven to be the best resort for various streams of life including education. Be it making work from home easier and efficient or managing other essential routine tasks online, digital space has aided every possible field. Education is not bereft of this platform either.
30 Jul • 4 min read
Today, the Internet is full of new websites, information, news, images, and many more. The digital world is cluttered with content and is getting cacophonous every passing minute. In this scenario of heavy competition and constant race, standing out can seem quite a task for businesses in the virtual world.
27 Jul • 4 min read
Amazon is a well-trusted platform and having one’s product on the top of Amazon’s search list is a big deal today. Along with having around 300 million daily active users, Amazon has emerged to be the largest marketplace in the world.
10 Jun • 4 min read
Today people spend the vast majority of their time on the internet. From online shopping to seeking for information, the internet is a trusted source for most things. Hence in this era, digital advertising is not an option but an essential means of communication and marketing.
12 May • 4 min read
In today’s digital world, Search Engine optimization is a very popular aspect of digital marketing. SEO is the optimisation of one’s website to allow relevant content to show up in search engine result pages. This relevance can be brought by optimizing the website content with certain specific keywords which then attracts the users and customers which are potentially interested.
06 Apr • 4 min read
Advertising is an essential factor in deciding the fate of a particular product or service. If done properly, it can build an everlasting brand!. However, there are various elements and aspects of the advertising process that need to be taken under consideration before rendering it with utmost power and control. Some of these factors are the nature and type of the product, target audience, budget, purpose and many more. These factors then further essentially decide what kind of marketing will best suit its needs and goals.
18 Mar • 4 min read
In today’s Advertising landscape, one cannot ignore social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. They give different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.
07 Feb • 4 min read
Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach and can be laser focussed to target potential customers at various phases in their purchase or decision making journey.
22 Jan • 4 min read
Today, the world is using digital platforms to reach to places, people and much more. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can access any information about anything.
16 Jan • 4 min read