Startup marketing strategy

Were you hooked to your television screen when Shark Tank was airing? We were! It reaffirmed the need for having a startup marketing plan in place for businesses.

18 Nov • 4 min read

A Guide to Link Building in SEO

Did you know that 67.5% of SEOs believe that backlinks significantly impact search engine rankings? If you’re revamping your SEO strategies, let us tell you, you NEED to know about link building.

16 Nov • 4 min read

A Guide To Understanding The Types Of Ad Targeting

Remember when you were telling your friends about that new clothing website you saw an online advertisement for?

16 Nov • 4 min read

How To Make A Social Media Calendar

Successful campaigns on social media come with a great deal of content planning, especially when multiple networks are involved. Remember how Myntra and Flipkart fought during Raksha Bandhan? One wouldn’t want to mess up such a brilliant marketing campaign!

18 Sep • 4 min read

Top 5 Digital Marketing Agencies in India

The world that we live in is highly digitalized. Consumers love to review the company from which they buy a product beforehand, to ensure the credibility and worthiness of their purchase.

18 Oct • 4 min read

10 Must have Plugins for WordPress

Are you wondering how a website can enhance the sales of your business? Well, you have stumbled at the right place!

17 Oct • 4 min read

How to market on LinkedIn in 2022: A step-by-step guide

Did you ever have a LinkedIn phase where you spent hours on the platform? Be it updating your portfolio, building connections, or following companies.

06 Oct • 4 min read

10 Types of Content that can change your marketing game!

Content is King. With the rise in technological advancements, content has been at the forefront of everything we see. It’s in your subscribed newsletters, on your phone, and even on pamphlets you see when you’re outside. The fact that you’re reading this right now is an example of content writing. We know how important digital marketing is in this era. But what is a lesser-known fact is that digital marketing can help build trust, confidence, and loyalty for your audience!

06 Oct • 4 min read

Types of Email Marketing

Cleaning an email inbox is honestly one of the most tedious things ever. What if you end up deleting an important email?

15 Sep • 4 min read

Benefits Of Branding

The concept of branding has been all around you. It can be one of those Instagram ads that are luring you into buying another face mask. Trust us, we’ve all been there!

15 Sep • 4 min read

Importance of keyword research in SEO: Complete Guide

07 Sep • 4 min read

User Generated Content – A Guide to Consumers Trust

Do you get excited to share your favorite brand’s product on social media? Have you seen brands releasing campaigns asking you to show their products? They are pretty exciting, aren’t they?

26 Aug • 4 min read

Benefits & importance of content marketing

Do you like to read articles released by your favorite brands? Do you anticipate video releases by a brand to get an idea about their services?

25 Aug • 4 min read

Benefits of Email Marketing

How many times do you check your email? Do you constantly feel the need to open your email for important messages?

25 Aug • 4 min read

Amazon Marketing Strategy – A Guide to Amazon PPC

When was the last time you opened Amazon to browse “potential items to buy”? Or let’s make it easier, what was the last item you purchased on Amazon?

25 Aug • 4 min read

YouTube Video Ads for Beginners: A guide to launching your video ad campaign!

Have you ever wondered how YouTube sometimes displays such awesome ads whenever you watch a video? Sometimes it also makes us forget what we came to watch. As much as we wait to skip to the good part, the ads are compelling enough to make us stay till the end.

08 Aug • 4 min read

Benefits of Influencer Marketing

“Tick Tick Boom”! What comes to your mind as soon as you hear this statement? There are only two correct answers. Is it a flashback of Instagram reels or a recollection of Andrew Garfield without his spiderman costume?

21 Jul • 4 min read

10 strategies for effective online reputation management

According to the statistics of Review Trackers, 94% of consumers say that a bad review has convinced them to avoid a business.

14 Jul • 4 min read

Push vs. Pull Strategies in Marketing – Examples and How to use them

14 Jul • 4 min read

10 Internet Marketing Strategies That Work

Having an online business is not an easy task but it is surely pleasing. The lucky part is that you get a lot of opportunities to flourish your business by exploring internet marketing strategies.

29 Jun • 4 min read

Difference between SEO and SEM

When was the first time you heard about SEO? We bet you thought it was some complicated application, didn’t you?

29 Jun • 4 min read

How to set up the Facebook ads campaign

You must have seen your grandparents speaking Facebook language and being interested in all of the things they witnessed there. More than half of the world now floats on the rock of another planet, Facebook. It’s millions of people together from all kinds of cultures and interests in the same place. You’re not the only one wondering how to post Facebook ads!

09 Jun • 4 min read

Grow On Youtube With Seo

Youtube is a massive part of everyone’s lives. If you don’t know how to change a tire, you always have youtube to rely on. You can watch funny cat videos to cheer yourself up or crash courses. Youtubers also put content to gain more attention for their businesses. It is no wonder if you want to take a step forward and grow a youtube channel of your own.

30 May • 4 min read

Is paid promotion on social media worth it?

The excitement that follows at the end of the year when you get to discover your spotify wrapped is the true example of social media marketing. So whether it’s an ad while you’re scrolling through social media or skipping an advertisement on youtube, that is paid promotion and it is working. The annoying ads that you are so eager to skip on YouTube are a version of paid promotion. Everything is influenced by social media promotion.

18 May • 4 min read

How To Create A Facebook Poll

Facebook polls may be entertaining as well as useful. A Facebook poll allows you to swiftly gather information personalised specifically for you, whether you’re asking your friends about what you think Elon Musk is going to buy next or which products people would most want to see offered from your online store.

09 May • 4 min read

8 Best E-Commerce Platforms In India

How often do you end up window shopping for items that you may not even need only cause you’re bored? Can’t count! Well, we’ve all been in that boat, especially when brands have tempting offers.

29 Apr • 4 min read

Why is SEO Important for your Business?

If you’ve ever had a discussion about digital marketing techniques, you’ve most likely heard the term SEO being thrown around. You may be aware that SEO has to do with search engines. But, exactly, why is SEO important?

29 Apr • 4 min read

Top Digital Marketing Strategies For FMCG

India is home to a lot of well-known brands of food and drink which are also referred to as fast moving consumer goods (FMCG). There are big national and international brands that serve millions of people and make a lot of money.

22 Apr • 4 min read

Another Day, Another Win for BrightBrain

Google Partners International Growth Program is an amazingly exclusive partner program that enables marketing agencies such as us to assist clients in new market expansion in more ways than one. YES, you heard that right!

19 Apr • 4 min read

13 E-Commerce Marketing Strategies

Are you ever so bored and out of your mind that you end up scrolling through Instagram all day? The next thing you know, you’ve ordered tons of products for an entirely new skincare routine. You’re not the only one found guilty for that. We’ve all been there!

12 Apr • 4 min read

Know How To Turn Negative Into Positive With Online Reputation Management (ORM)

A brand is all about its reputation, but if the brand’s name is tarnished, it starts affecting the business and sales. Once this is done, the quality or availability of the product doesn’t matter. The only thing that will matter is that your brand doesn’t have a good image. This is precisely the reason why brands should have control over their image.

24 Jun • 4 min read

7 Growth Hacking Strategies For Real Estate

On-Page Vs. Off-Page SEO: Which one should you choose?

With brands, old and new, overpopulating the already crowded Internet, gaining visibility and maintaining it has become increasingly difficult. That being said, thanks to new-age marketing tools, it’s not impossible. As the challenges have multiplied, the solutions have evolved. One such solution that has lived up to its role as an effective marketing tool is Search Engine Optimization (SEO) – the one that makes you wait but also makes up to you in due time. This includes on-page and off-page SEO!

16 Apr • 4 min read

How To Build a Successful Campaign of Digital Marketing for IT Companies?

As we are living and breathing in a digital world, it’s hard not to notice that technology is constantly evolving, and so are the ever-rising demands of tech-savvy consumers. IT companies, being the masters of innovation, brilliantly tackle this challenge by manufacturing futuristic products, every now and then. The next big challenge is introducing and selling these products to the right audience, at the right time, and via the right digital platforms – all to secure a bright future for them.

01 Jan • 4 min read

The Evolution Of Digital Marketing : Then & Now

Evolution is the reason that you are here, reading and comprehending this text with zero difficulty. To put it briefly, it is the key to unlocking one’s true potential and improving the quality of life. The topic of evolution is an extensive one; however, here we’ll be limiting it to the marketing space. The catalysts of the evolution of digital marketing are three key technological advancements – the arrival of Internet, Big data & smartphones.

19 Feb • 4 min read

 10 Point Checklist To Ace Digital Marketing In Pharmaceutical Industry

Digital marketing has taken the world by storm and the Pharmaceutical sector has significantly experienced this transformation. With each passing day, new means are being devised to bridge the gap between Pharmaceutical companies and its customers.

19 Feb • 4 min read

How To Build Effective Digital Marketing Strategies For Premium Footwear Brands?

Thousands of people across the globe seek and find their perfect fit on an hourly basis, ensuring that there’s plenty for brands to tap into when it comes to the global luxury footwear market. To put this fact into figures:

10 Feb • 4 min read

21 Digital Marketing Trends for 2021: A Digital Marketing Guide

Having a robust digital presence is now more important than ever, and so is content consumption and shopping online at a rapid pace.
So to make your business not just survive but thrive in this age of innovation, here’s a list of 21 digital marketing trends that will pave the way for a year full of futuristic opportunities.

27 Jan • 4 min read

How to retain users on digital platforms

How often do you check out a brand after using its product once? Do you randomly check them or are there certain characteristics of the brand that make you visit them again?

13 Jan • 4 min read

How to build a successful communication strategy for digital campaigns

Game changers in the field of digital marketing are characterized by the way they define their brand. To make an everlasting impression on our audience, we need to create a successful communication strategy for digital campaigns. A well-polished communication strategy helps us in delivering high-quality content to our audiences in the most optimum way.

05 Jan • 4 min read

The Scope & Importance Of A/B Testing In Digital Marketing

In the digital marketing realm, success is when users engage with your brand and complete the desired goal. An effective digital marketing strategy or website design is one where a website visitor or an ad viewer sticks around until the end and completes the purchase or spends a significant amount of time on your website, clicking and scanning through the web of pages.

29 Dec • 4 min read

12 Steps To Planning Your Marketing Strategy For A Successful Real Estate Campaign

In the last couple of years we have witnessed a slow and steady progression towards the digital era. The thought process of driving growth in businesses needs to be in acceptance of the modern approaches and methods. That means adapting to the digital marketing landscape is the foremost step of inclination towards innovation and advancement. The exposure of internet has made the process of almost every activity online, be it online shopping, gaming, consuming content, even looking for “the dream house”. So, why shouldn’t every</span><b> real estate marketing</b><span style=”font-weight: 400;”> company seize this golden opportunity.

18 Dec • 4 min read

Does Creative Designing Really Matter When It Comes To Digital Marketing?

When you think digital, you think highly measurable, data-driven, metric-driven, and so on. But, there’s more to digital marketing than these heavy terms – no matter the brand, no matter the strategy, no matter the goal, as long as there is a curious audience involved, it’s important to get creative in digital marketing; it’s important to use our minds to win hearts.

11 Dec • 4 min read

Best Digital Promotion Strategies For Brands During Festive Season In The Pandemic!

As the world adapts to the new way of things, digital marketing is redefining growth for brands across multiple sectors around the globe! It goes way back to when brands were already well on their way to making digital strategies a significant part of their growth plan.

11 Nov • 4 min read

 Nurturing Real Estate Lead Generation For Increased Conversions

In the Real Estate Sector, many realtors and brokers tend to overlook the functionality of digital marketing that can lead to higher growth of business. Digital marketing doesn’t solely promote brand awareness but also gives your brand a competitive stance in the market.

17 Aug • 4 min read

How To Reel In The Right Audience For The Health & Fitness Sector Via Online Platforms?

Given the current circumstances, wellness is now everyone’s top priority. To make the most of the #StayAtHome period, people have resorted to various forms of fitness regimes – Yoga, Pilates, Aerobics, Zumba – all to keep themselves occupied and healthy.

10 Aug • 4 min read

How To Make Online Learning More Engaging In COVID Situation?

The COVID-19 scenario has turned the world upside down. However, it has managed to challenge every existing system and pushed the world to revamp and come with innovative solutions that would keep everyday life going. In such situations, digital platforms have come to the rescue and have proven to be the best resort for various streams of life including education. Be it making work from home easier and efficient or managing other essential routine tasks online, digital space has aided every possible field. Education during pandemic is not bereft of this platform either.

30 Jul • 4 min read

 How To build Your Website Strategy Using SEO Competitor Analysis

Today, the Internet is full of new websites, information, news, images, and many more. The digital world is cluttered with content and is getting cacophonous every passing minute. In this scenario of heavy competition and constant race, standing out can seem quite a task for businesses in the virtual world.

27 Jul • 4 min read

Why Should eCommerce Brands Leverage Amazon Advertising?

Amazon is a well-trusted platform and having one’s product on the top of Amazon’s search list is a big deal today. Along with having around 300 million daily active users, Amazon has emerged to be the largest marketplace in the world.

10 Jun • 4 min read

Digital Advertising: The Ultimate Guide

Today people spend the vast majority of their time on the internet. From online shopping to seeking information, the internet is a trusted source for most things. Hence in this era, digital advertising is not an option but an essential means of communication and marketing.

12 May • 4 min read

Advanced Search Engine Optimization Techniques in 2020

What is the Key Difference Between Traditional Marketing and Digital Marketing?

Advertising is an essential factor in deciding the fate of a particular product or service. If done properly, it can build an everlasting brand!. However, there are various elements and aspects of the advertising process that need to be taken under consideration before rendering it with utmost power and control. Some of these factors are the nature and type of the product, target audience, budget, purpose and many more. These factors then further essentially decide what kind of marketing will best suit its needs and goals.

18 Mar • 4 min read

How to Leverage Social Media Marketing to Grow Your Business?

In today’s Advertising landscape, one cannot ignore social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. They give different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.

07 Feb • 4 min read

Importance of PPC(Pay Per Click) Service for Your Business

Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach and can be laser focussed to target potential customers at various phases in their purchase or decision making journey.

22 Jan • 4 min read

Why Local SEO Matters For Your Business?

Today, the world is using digital platforms to reach places, people and much more. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can access any information about anything.

16 Jan • 4 min read