16 Jan • 4 min read
Today, the world is using digital platforms to reach to places, people and much more. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can access any information about anything.
17 Aug • 4 min read
10 Aug • 4 min read
07 Feb • 4 min read
In today’s digital world, Search Engine optimization is a very popular aspect of digital marketing. SEO is the optimisation of one’s website to allow relevant content to show up in search engine result pages. This relevance can be brought by optimizing the website content with certain specific keywords which then attracts the users and customers which are potentially interested.
06 Apr • 4 min read
Amazon is a well-trusted platform and having one’s product on the top of Amazon’s search list is a big deal today. Along with having around 300 million daily active users, Amazon has emerged to be the largest marketplace in the world.
10 Jun • 4 min read
Today people spend the vast majority of their time on the internet. From online shopping to seeking for information, the internet is a trusted source for most things. Hence in this era, digital advertising is not an option but an essential means of communication and marketing.
12 May • 4 min read
Advertising is an essential factor in deciding the fate of a particular product or service. If done properly, it can build an everlasting brand!. However, there are various elements and aspects of the advertising process that need to be taken under consideration before rendering it with utmost power and control. Some of these factors are the nature and type of the product, target audience, budget, purpose and many more. These factors then further essentially decide what kind of marketing will best suit its needs and goals.
18 Mar • 4 min read
Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach and can be laser focussed to target potential customers at various phases in their purchase or decision making journey.
22 Jan • 4 min read
Today, the Internet is full of new websites, information, news, images, and many more. The digital world is cluttered with content and is getting cacophonous every passing minute. In this scenario of heavy competition and constant race, standing out can seem quite a task for businesses in the virtual world.
27 Jul • 4 min read
The present COVID-19 scenario has turned the world upside down. However, it has managed to challenge every existing system and pushed the world to revamp and come with innovative solutions that would keep everyday life going. In this situation, digital platforms have come to the rescue and have proven to be the best resort for various streams of life including education. Be it making work from home easier and efficient or managing other essential routine tasks online, digital space has aided every possible field. Education is not bereft of this platform either.
30 Jul • 4 min read
As the world adapts to the new way of things, digital marketing is redefining growth for brands across multiple sectors around the globe! Before the COVID-19 crisis, brands were already well on their way to making digital strategies a significant part of their growth plan.
11 Nov • 4 min read