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18 May • 4 min read

Is paid promotion on social media worth it?

The excitement that follows at the end of the year when you get to discover your spotify wrapped is the true example of social media marketing. So whether it’s an ad while you’re scrolling through social media or skipping an advertisement on youtube, that is paid promotion and it is working. The annoying ads that you are so eager to skip on YouTube are a version of paid promotion. Everything is influenced by social media promotion.

Latest.

09 May • 4 min read

How To Create A Facebook Poll
29 Apr • 4 min read

8 Best E-Commerce Platforms In India
29 Apr • 4 min read

Why is SEO Important for your Business?

More Articles.

Top Digital Marketing Strategies For FMCG

India is home to a lot of well-known brands of food and drink which are also referred to as fast moving consumer goods (FMCG). There are big national and international brands that serve millions of people and make a lot of money.

22 Apr • 4 min read

Passion led us here written on the sidewalk

Another Day, Another Win for BrightBrain

Google Partners International Growth Program is an amazingly exclusive partner program that enables marketing agencies such as us to assist clients in new market expansion in more ways than one. YES, you heard that right!

19 Apr • 4 min read

13 E-Commerce Marketing Strategies

Are you ever so bored and out of your mind that you end up scrolling through Instagram all day? The next thing you know, you’ve ordered tons of products for an entirely new skincare routine. You’re not the only one found guilty for that. We’ve all been there!

12 Apr • 4 min read

Know How To Turn Negative Into Positive With Online Reputation Management (ORM)

A brand is all about its reputation, but if the brand’s name is tarnished, it starts affecting the business and sales. Once this is done, the quality or availability of the product doesn’t matter. The only thing that will matter is that your brand doesn’t have a good image. This is precisely the reason why brands should have control over their image.

24 Jun • 4 min read

Digital marketing strategies for real estate

7 Growth Hacking Strategies For Real Estate

In today’s tech-driven world, a lot of businesses in the real estate sector are taking advantage of the benefits of growth hacking. But, what exactly is a growth hacking strategy? It’s simple! Experimenting across various marketing channels to find the best way to speed up the conversion and lead generation.

27 Apr • 4 min read

On-page SEO vs. Off-page SEO: Who Takes The Crown?

With brands, old and new, overpopulating the already crowded Internet, gaining visibility and maintaining it has become increasingly difficult. That being said, thanks to new-age marketing tools, it’s not impossible. As the challenges have multiplied, the solutions have evolved. One such solution that has lived up to its role of an effective marketing tool is Search Engine Optimization (SEO) – the one that makes you wait, but also makes up to you in due time.

16 Apr • 4 min read

How To Develop Successful Digital Marketing Campaigns For The IT Industry?

As we are living and breathing in a digital world, it’s hard not to notice that technology is constantly evolving, and so are the ever-rising demands of tech-savvy consumers. IT companies, being the masters of innovation, brilliantly tackle this challenge by manufacturing futuristic products, every now and then. The next big challenge is introducing and selling these products to the right audience, at the right time, and via the right digital platforms – all to secure a bright future for them.

01 Jan • 4 min read

Then & Now: The Evolution Of Digital Marketing

Evolution is the reason that you are here, reading and comprehending this text with zero difficulty. To put it briefly, it is the key to unlocking one’s true potential and improving the quality of life. The topic of evolution is an extensive one; however, here we’ll be limiting it to the marketing space. The catalysts of the evolution of Digital marketing are three key technological advancements – the arrival of Internet, Big data & smartphones.

19 Feb • 4 min read

Digital Marketing Strategies For Pharmaceutical Brands

10 point checklist to ace the pharmaceutical brands on digital platforms

Digital marketing has taken the world by storm and the Pharmaceutical sector has significantly experienced this transformation. With each passing day, new means are getting devised to bridge the gap between Pharmaceutical companies and its customers.

19 Feb • 4 min read

Digital Marketing Strategies For Footwear Brands

How To Build Effective Digital Marketing Strategies For Premium Footwear Brands?

Thousands of people across the globe seek and find their perfect fit on an hourly basis, ensuring that there’s plenty for brands to tap into when it comes to the global luxury footwear market. To put this fact into figures:

10 Feb • 4 min read

21 Digital Marketing Trends for 2021: A Digital Marketing Guide

Having a robust digital presence is now more important than ever, as content consumption and shopping move online at a rapid pace.
So to make your business not just survive but thrive in this age of innovation, here’s a list of 21 digital marketing trends that will pave the way for 2021 to be a year full of futuristic opportunities.
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27 Jan • 4 min read

How to retain users on digital platforms

With marketing, retaining customers and establishing loyalty is as important as creating a new customer base. We all will agree that a strong follower count or reach is a great asset for us when it comes to word of mouth marketing. So let’s have a look at a strategy that can help us create a wide customer base and maintain them for a significant amount of time.

13 Jan • 4 min read

How to build a successful communication strategy for digital campaigns

Game changers in the field of digital marketing are characterized by the way they define their brand. To make an everlasting impression on our audience, we need to create a successful communication strategy for digital campaigns. A well-polished communication strategy helps us in delivering high-quality content to our audiences in the most optimum way.

05 Jan • 4 min read

The Scope & Importance Of A/B Testing In Digital Marketing

In the digital marketing realm, success is when users engage with your brand and complete the desired goal. An effective digital marketing strategy or website design is one where a website visitor or an ad viewer sticks around until the end and completes the purchase or spends a significant amount of time on your website, clicking and scanning through the web of pages.

29 Dec • 4 min read

12 Steps To Planning Your Marketing Strategy For A Successful Real Estate Campaign

2020 has been a year of transformation for many of us. The slow and steady acclimatization of the entire world with the phase of ‘New Normal’ has rapidly advanced the adoption of digital marketing. People all around the globe are now utilizing the internet to materialize all sorts of dreams. And if 2020 has impelled them to explore everything online, even their dream home, then why shouldn’t every real estate marketing company seize this golden opportunity. From the perspective of a real estate digital marketing agency, here are our 12 aspects to consider to develop a marketing strategy that will help you give rise to a successful real estate campaign.

18 Dec • 4 min read

Does Creative Designing Really Matter When It Comes To Digital Marketing?

When you think digital, you think highly measurable, data-driven, metric-driven, and so on. But, there’s more to digital marketing than these heavy terms – no matter the brand, no matter the strategy, no matter the goal, as long as there is a curious audience involved, it’s important to get creative in digital marketing; it’s important to use our minds to win hearts.

11 Dec • 4 min read

Digital Marketing Strategy for Festivals

Best Digital Promotion Strategies For Brands During Festive Season In The Pandemic!

As the world adapts to the new way of things, digital marketing is redefining growth for brands across multiple sectors around the globe! Before the COVID-19 crisis, brands were already well on their way to making digital strategies a significant part of their growth plan.

11 Nov • 4 min read

Nurturing Leads Digitally To Increase Conversions For Real Estate

The COVID-19 crisis that arrived early this year shook most industries to the core. Real Estate being among the most affected ones struggled to keep its head out of the water during the initial phases of lockdown. The number of property registrations reduced drastically as a result of a dip in the overall economy. During these testing times, Digital Marketing swiftly came to the rescue.

17 Aug • 4 min read

How To Reel In The Right Audience For The Health & Fitness Sector Via Online Platforms?

Given the current circumstances, wellness is now everyone’s top priority. To make the most of the #StayAtHome period, people have resorted to various forms of fitness regimes – Yoga, Pilates, Aerobics, Zumba – all to keep themselves occupied and healthy.

10 Aug • 4 min read

Engagement with Students through Digital Platforms

How to engage with students through digital platforms in COVID Situation?

The present COVID-19 scenario has turned the world upside down. However, it has managed to challenge every existing system and pushed the world to revamp and come with innovative solutions that would keep everyday life going. In this situation, digital platforms have come to the rescue and have proven to be the best resort for various streams of life including education. Be it making work from home easier and efficient or managing other essential routine tasks online, digital space has aided every possible field. Education is not bereft of this platform either.

30 Jul • 4 min read

How To Reverse Engineer Your Competitor’s SEO Strategy?

Today, the Internet is full of new websites, information, news, images, and many more. The digital world is cluttered with content and is getting cacophonous every passing minute. In this scenario of heavy competition and constant race, standing out can seem quite a task for businesses in the virtual world.

27 Jul • 4 min read

Why Should eCommerce Brands Leverage Amazon Advertising?

Amazon is a well-trusted platform and having one’s product on the top of Amazon’s search list is a big deal today. Along with having around 300 million daily active users, Amazon has emerged to be the largest marketplace in the world.

10 Jun • 4 min read

Digital Advertising: The Ultimate Guide

Today people spend the vast majority of their time on the internet. From online shopping to seeking for information, the internet is a trusted source for most things. Hence in this era, digital advertising is not an option but an essential means of communication and marketing.

12 May • 4 min read

Advanced Search Engine Optimization Techniques in 2020

In today’s digital world, Search Engine optimization is a very popular aspect of digital marketing. SEO is the optimisation of one’s website to allow relevant content to show up in search engine result pages. This relevance can be brought by optimizing the website content with certain specific keywords which then attracts the users and customers which are potentially interested.

06 Apr • 4 min read

What is the Key Difference Between Traditional Marketing and Digital Marketing?

Advertising is an essential factor in deciding the fate of a particular product or service. If done properly, it can build an everlasting brand!. However, there are various elements and aspects of the advertising process that need to be taken under consideration before rendering it with utmost power and control. Some of these factors are the nature and type of the product, target audience, budget, purpose and many more. These factors then further essentially decide what kind of marketing will best suit its needs and goals.

18 Mar • 4 min read

How to Leverage Social Media Marketing to Grow Your Business?

In today’s Advertising landscape, one cannot ignore social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. They give different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.

07 Feb • 4 min read

Importance of PPC(Pay Per Click) Service for Your Business

Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach and can be laser focussed to target potential customers at various phases in their purchase or decision making journey.

22 Jan • 4 min read

Why Local SEO Matters for Your Local Business?

Today, the world is using digital platforms to reach to places, people and much more. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can access any information about anything.

16 Jan • 4 min read