Ashv Finance


  • Paid Performance


Banking, Financial Services

About Company

Ashv Finance is a tech-led NBFC empowering the small and emerging businesses of India. The brand was born with the vision to minimize financial barriers and maximize growth for deserving MSMEs. With this goal in mind, they provide collateral-free, flexible financing for small and growing businesses in India.
BrightBrain Tech

Capitalizing on the power of performance marketing: 80% rise in disbursements in a month

Ashv Finance was looking for an agency partner for building a strong customer base and achieving steady growth in ROAS. They partnered with Bright Brain for the same goal, and have trusted us with their growth for over 2 years now. The objective has been to leverage performance marketing to help the brand grow in terms of revenue, brand visibility, and the number of disbursements (month-on-month).


  1. Targeting significant keywords related to business loans, brands, and competitors. Gaining insights by analyzing existing datasets to frame our digital strategies accordingly.
  2. Translating campaign copies into multiple languages to cater to geographically diverse MSMEs across India.
  3. Leveraging A/B testing to make insight-driven campaigns. Creating Facebook and Instagram ads prompting users to take action, while also prioritizing max conversion ads to yield more ROI.
  4. Banking on full-funnel sales strategies, starting with Google & Facebook campaigns. Then, incorporating other mid-funnel & bottom-funnel strategies like remarketing ads, performance max ads, and discovery ads. Finally, leveraging features like lookalike audiences, customer databases, and RLSA to convert target audiences into quality leads.

The Result.

80% increase in disbursements in a month (with just 30% more spends as compared to the previous month)

BrightBrain Tech

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