Force Gurkha

Service

  • Website | Social Media

Sector

Automotive
BrightBrain Tech

Building a community of off-road enthusiasts on social media!

Force Gurkha, podium finisher at the Indian edition of Rainforest Challenge 2014, 2015 and 2016, “A World Top Ten Toughest Race” combines extreme off-roading capabilities with extremely likable on road handling.

Solutions.

  • A website that resonates with the wild, exciting, and enthralling nature of the brand was designed and developed with user experience given top priority.
  • Social media accounts were created, and optimized in respect to the brand’s identity; including Facebook, Instagram and YouTube.
  • Communication strategy was defined and executed on social accounts, where the brand’s outdoorsy nature was celebrated, while tapping the target’s love for the wild.
  • To increase organic engagements and social mentions, user generated content was highly encouraged, through various campaigns and feature opportunities.

The Result.

Over 27,500 organic followers.

Over 5,000 pieces of user generated content in a year.

Brand trust uplift through verified accounts.

BrightBrain Tech

Our Happy Clients.