After a decade-long run, achieving milestones and accelerating growth for MNCs and start-ups, Anzy Careers wished to communicate differently with its audience. The brand was looking to establish dominance in the industry and boost visibility digitally.
Given that the brand excelled for 10+ years in the industry, it was well-known offline. However, they had not yet tapped into digital potential for brand awareness and lead generation. They wanted to adapt to the changing times and maintain their dominance in today’s digital-first era. As such, we had to first create a digital presence for the brand from scratch, which then became a firm foundation for lead generation campaign strategies.
Another one of the key challenges was generating quality leads in the recruitment space given that there were more job seekers as compared to job creators. A healthy ratio was the need of the hour. On the SEO front, organic website growth had to be accelerated.
They partnered with Bright Brain to successfully relaunch themselves as Anzy Global, in a way that addressed these multiple challenges. Our objective has been to highlight the brand’s progressive approach, unique processes, and unrivaled talent. The long-term goal is to establish a strong digital identity for the brand.
3x increase in quality leads in a month (6% to 17%)
100% rise in quality responses within 2 months