Effective social media marketing services deliver enriching content, virtual brand experience and customer reactions, to build a positive brand image. More engagement and conversations result in more leads and conversions.
Social media platforms help your business target the right audience, capture their imagination with visual elements and deliver your brand message when they are most receptive. Social media marketing creates customer interaction, enhancing brand recognition and recall.
Bright Brain Marketing Technologies is a Social Media Marketing company, helping your business find a favorable position in the minds of your customers through various social media marketing tools. As a leading Social Media Marketing agency in Mumbai and Pune, we offer tailored digital marketing services that suit your multiple needs. We understand how essential it is to create and maintain a strong social media presence in today’s world. We understand businesses. We understand you.
Understanding the client’s brief is the key to optimal results. Our process begins with a detailed questionnaire, drafted to define the objectives and obstacles. Proper analysis helps us better understand the client’s perspective. After studying their social media accounts (if already established), we send in our understanding of the brief. Then comes, the social media strategy.
A well-thought out strategy defines the communication angle, brand tonality, design template and the emotions you’ll tap into when you communicate. Once the strategy is finalised, we start building the content. We believe every Social Media platform has its own nuances so we craft content according to the platforms we’re going to be leveraging.
With the strategy in place, we start with the first monthly campaign. Our talented creative team brainstorms interesting ideas to put the brand in the spotlight. Different perspectives come together to throw light on the bigger picture. This first campaign serves as the guideline for the coming months as well.
Content calendars are built with multiple content buckets, further divided into content pegs. We start designing and writing content for individual platforms, in line with the day and time the content is going to be uploaded. Understand the importance of being relevant, Moment Marketing is one of our key content buckets.
Before we start creating magic on the social platforms, we optimize the client’s social media accounts (if already existing). We clear content that goes against the new, improved strategy. We also create new profiles and cover photos. If the social media handles don’t exist, then we create these handles.
Once everything is good to go, from strategy to daily content and platforms, the campaign is rolled-out. We reel the audience in through organic activities (this expertise lies with the stellar social media team in place). We start posting according to the calendar and managing the community.
At Bright Brain, we believe in the power of data. Data, if analysed correctly, can help you determine the success of your strategy and how you could better it. We dive into platform analytics and build detailed presentations, benchmarking against the decided metrics. Then, we go right back to the next month’s strategies and content calendar.
Bright Brain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the Bright Brain team will deliver stellar results again.”
Bright Brain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
While evaluating agencies for this piece, we were particularly impressed by Bright Brain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
Bright Brain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The Bright Brain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to Bright Brain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The Bright Brain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained Bright Brain.
Bright Brain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that Bright Brain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with Bright Brain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
Bright Brain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but Bright Brain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
We are very impressed with the entire Bright Brain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
Bright Brain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
Bright Brain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives Bright Brain that leading edge.
We are very happy working with Bright Brain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at Bright Brain that led to the final outcome. The website is something I absolutely love, and I highly recommend Bright Brain to everyone out there looking for a ‘website design and development company’.
Bright Brain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
The team at Bright Brain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at Bright Brain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
In today’s Advertising landscape, one cannot escape social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. Social Media Marketing gives different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence. In the last decade, Social media has strengthened its hold over our choices and opinions.
Proof being that the last thing we do before sleeping and the first thing we do when we wake up is glue our eyes to our screens. Our fingers are busy taping and clicking and scrolling as our brain tries to take in the pool of information made available to us through social media and social media only.
Social media helps your business grow by tapping global platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, TikTok, YouTube and multiple local sites, through effective social media marketing tools and campaigns. It helps you to reach out to your audience effectively, in real-time, at minimum cost. You also receive almost instantaneous feedback which offers scope for social media optimization.
It’s also important to know your customers and market. Not all social media channels require your attention. If you have 3 hours to allot to social media in a day, don’t divide those hours thinly across 3-5 different social media channels. Instead, take 1 or 2 channels that are sure to work for your brand and invest your time, money and resources there. Figure out who your audience is and which social media network shelters them.
Here are some key benefits of social media marketing-
1. Attracting potential customers:
People cannot look for you and connect with you if they don’t know you exist. With social media services, you can reach out to a wide consumer base and gain far-reaching visibility among potential customers.
2. Effective targeting:
Social media marketing services help you target consumers who are genuinely interested in your business. This saves you time, effort and money. You can direct your ads and posts towards specific genders, regions, age groups and interests.
3. Building a brand image:
It’s easier to build a brand image on social media. Be consistent in messaging and imagery across all platforms. Ensure your brand logo reflects what your business stands for. Stick to colours that resonate with your brand. Be transparent and connect with them like a human being.
4. Get quality traffic:
Social media marketing allows you to filter out unwanted traffic. Unlike traditional media, you can connect with a specific set of people online that are relevant to and interested in your business. This saves you time and prevents hassles.
5. Customer engagement:
Social media can make or break a brand. Use it to your advantage to reach out to your current and potential customers. Attend to negative comments, deal with feedback positively and take your customers’ word seriously. The more they like you, the more successful you are.
Social media marketing helps you target consumers who are genuinely interested in your business. This saves you time, effort and money. You can direct your ads and posts towards specific genders, regions, age groups and interests. It allows you to filter out unwanted traffic. Unlike traditional media, you can connect with a specific set of people online that are relevant to and interested in your business. This saves you time and prevents hassles.
Reeling in the right audience through social media marketing is an art mastered by very few. Here are 3 key practices that can help you narrow down on your target audience on different social media platforms and ensure that they are there to stay.
Conduct Short Surveys –
This step is vital to the process given that it’s going to determine your buyer’s persona. There are a number of statistics available out there to give you a vague idea of your audience. But, a more structured yet short survey in accordance with your products and services is sure to bring you more clarity. To get complete information, it’s necessary to ask people the right questions. Ask the audience about their social media platform preference, ask them if they enjoy reading articles and blogs or whether they’d like to indulge in informational posts or interactive posts.
Specific Content For Your Target Audience –
The survey should give you an idea of what kind of content will your audience enjoy, what will keep them coming back for more? Keeping your findings in mind, curate the best content for them; content that taps into their interests and habits. Create a well balanced content plan that covers all the topics relevant to your business.
Customer Engagement –
Social media can make or break a brand. Use it to your advantage to reach out to your current and potential customers. Attend to negative comments, deal with feedback positively and take your customers’ word seriously. The more they like you, the more successful you are. Curate engaging content that also addresses your customers’ concerns.
The strings of limitations that tied down traditional advertising were cut loose by the digital revolution. Times have changed and so has business’ outlook towards advertising and marketing landscape. Today, more and more organisations are investing heavily in social media marketing services.
Effective social media marketing services can help your business to make dedicated efforts towards achieving your business goals. Enriching content, virtual brand experience and customer reactions, together, build a positive brand image. It in turn reflects in more leads and conversions.
Social media strategies work best when you know your target audience, what they’re looking for, and where to find them. Here is where platform optimization and management comes into the picture. It becomes easier to create content when you have the target audience defined for each platform you are going to be leveraging. It’s important to choose the right platforms for your business in order to meet objectives. Every social network functions differently. Choose the social media channels that work best for your audience.
Creating high-quality content is one way to gain popularity among your audience. People love coming across content that entertains them, serves their interests and offers solutions to their problems. Creating and sharing content that’s indulging ensures that your audience sticks around long enough to make a purchase. Once a personal connection is established, it keeps them coming back, hungry for more. The other key benefit is that it improves your organic presence in search engine rankings. Putting up value-added that on social media ensures that a lot of people see it.
A content calendar is a written schedule of when and where you plan to publish upcoming content based on the strategy you have finalised on. Content calendars are divided according to the platforms, and have multiple content buckets within them, which are further divided into numerous content pegs. From these content pegs, content and designs are curated for individual platforms, according to the number of posts defined within the Scope of Work and monthly activities. Well-thought out content calendars also specify the exact day and time the content is going to be uploaded, which promotes transparency with the client.
Any and every Social Media Marketing company in Mumbai or anywhere across the globe will tell you that creating value added content and comprehensive content calendars are few of the most effective ways to connect and communicate with your audience.
Every brand has a different purpose. Naturally, their services and products also come with unique features of their own. There’s no specific number as to how many posts a brand should upload per month. It largely depends on the amount of quality content that you have put together in your content buckets. From there on, it’s all about consistency. Post enough to give a nudge to your audience once in a while to create awareness about your brand and educate them about your services/products.
Usually, brands upload no more than 3-4 posts per week. This number could change slightly for you, depending on your social media marketing strategy to meet the objectives. As a Social Media Marketing company in Mumbai and Pune, here are the best practices that we follow to curate posts:
– Focus on interest-evoking themes and relevant topics.
– Intent-driven campaign strategies.
– Content calendars with consistent schedules (equal distribution of posts per week throughout the month).
– Posts in sync with the current trends and latest happenings.
– Posts that hold answers to your audiences’ immediate problems.
Organic traffic was and is still the most effective customer base that your brand will ever engage with. Over the years, social platforms have changed their algorithm to keep the organic audience at bay, and make brands spend more on acquiring an audience through paid media and advertisements. Due to platforms constantly pushing towards paid media, generating organic traffic can be extremely difficult today. But, it’s certainly not a dying medium nor should it be neglected.
Here are some ways to help you increase organic traffic to your website-
1. Share Quality Content:
Content is still the king. The better the quality of your content, the more organic audience you can generate. Make your content shareable, this will allow you to not just reach your follower base but also their peers via reposting. Increasing your reach and impressions is where your focus should be.
2. Join Groups and Communities:
Joining social media groups and communities helps you share your content with an audience that is thoroughly interested in the sector that your brand is associated with. This will allow you to increase your reach and also understand what content are others sharing, and what works best.
3. The Power of Hashtags:
Hashtags are not just used to express what you’re feeling, but to also a means to attract users who aren’t following you. According to your content, add hashtags and wait for the world to see it and come to your profile out of curiosity. This helps in increasing engagement and profile visits. Keep your hashtags subtle and minimal.
All the platforms have invitations that can be sent to your network and the customer base. You can start inviting more and more people to firstly like/follow the page and then keep them engaged through sharing relevant content. Some platforms even have QR Codes now to make it easier for the customers to follow/like your page.
Social media helps your business grow by tapping global platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, Google+, YouTube and multiple local sites, through effective social media marketing tools and campaigns. It helps you to reach out to your audience effectively, in real-time, at minimum cost. You also receive almost instantaneous feedback which offers scope for social media optimization.
Your target audience may include a specific group of demographics, such as college going students, mothers, or people working in the finance sector; location, such as people who live in Mumbai or India; or behaviors and interests, such as fitness fanatics or tea lovers or travel enthusiasts.
Social media isn’t just about showcasing a product or highlighting services. Social media marketing makes it easy for you to build a story that is easily relatable to your audience and create a lifestyle where your products and services fit in perfectly. Make the audience want to be a part of your story. Invest your time into creating and posting relevant content, cover images, impactful logos and profile photos on social platforms.
Social media advertisements are among the most effective types of advertisements. If done correctly, these can also be the most ROI driving advertisements. Individual platforms have different types of advertisements that you can run on them.
Here are some basic types of social media advertisements:
1. Lead Generation:
Lead generation ads are the primary advertisements on any social platforms, especially Facebook and LinkedIn. You can send the prospect either to your specific landing page or your website. Most platforms have an auto-filled form that lets the users fill in their details and queries on that social platform itself.
2. Display Advertising:
These advertisements are static banners and creatives that can be sent out to your defined target audience. It’s important to understand each platform’s guidelines before creating advertisements. Given that the objective of your ads is to attract the users, you need to keep the content crisp and creatives enticing.
3. Video Advertising:
Videos are the most effective mediums to share your content, and get your message across to the audience. Indulging content drives engagements and web visits, while also ensuring brand awareness and recall. Understanding how video advertising works and the platforms that can best accommodate it is essential.
4. Specific Advertisements:
There are multiple other specific advertisements that you can serve on these multiple platforms. These range from Engagement, Reach, Website Visits, Store Visits, Page Likes, Profile Visits, E-commerce, Sales-Conversion, Brand Awareness, App Installs, Video Views, and such.
Social media advertisements are cost-effective, and are the best possible medium when you’re reaching out to your specific target audience. Creating an Ad Account on Social Media Platforms is the first-step to start serving ads on these platforms.
The fastest way to watch your community grow is to look at social media platforms as a way to connect and communicate directly with your audience. Social platforms aren’t just a medium. Brands today leverage the power of social media to curate customer experiences and drive engagement. Having this outlook will enable you to build a loyal fan base and reach more people that would love to be a part of your soil media community.
Here are 6 tips to ensure that you gain a loyal follower base:
– Make sure your business is easy to find
– Know your audience
– Listen and respond to your audience
– Solve their problems
– Build trust through honesty and transparency
Online Reputation Management (ORM) is a budget-friendly technique of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It plays an important role in digital marketing because it helps to do away with the negative publicity about a company person and brand from search engines. It helps establish and increase credibility and increase online visibility. It also improves search engine rankings. Agencies providing digital marketing services in Mumbai & Pune consider ORM as an important pillar.