Why should your business care about this kid fad called Social Media? And why should your business invest in marketing in it?
An average person spends two hours and 24 minutes per day on social media platforms. In an era where connections are made via social media platforms as easily as in-person, businesses need to be able to join the conversations to truly leverage the power of social media.
This is why you need a good social media marketing agency if you want to reach more people & increase your sales in India.
Well it opens doors that result in more leads and conversions!
Effective social media marketing services deliver enriching content, virtual brand experience and customer reactions, to build a positive brand image. More engagement and conversations result in more leads and conversions.
Did you know that 87% of purchase decisions begin with online research. Bright Brain’s social media marketing techniques helps your business:
– Target the right audience
– Capture their imagination with visual elements
– Deliver your brand message when the consumers are most receptive.
– Creates increased customer interaction
– Enhances brand recognition and recall
Looking for the best social media marketing services in India? You have come to the right place!
Reach out to us today to ensure that you are working with professionals who understand you & your business needs & ensure that you gain more visibility that will enhance your business’ sales!
What is social media marketing?
The use of social media and social networks to sell a company’s products and services is referred to as social media marketing (SMM).
What is social media advertising? Social Media Marketing gives different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.
Companies can use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone. The importance of social media is that marketers can track the performance of their efforts with social media marketing’s purpose-built data analytics tools.
It’s important to know your customers and market. Not all social media channels require your attention. Take 1 or 2 channels that are sure to work for your brand and invest your time, money and resources there. Figure out who your audience is and which social media apps shelters them. When it comes to choosing the best social media platforms for marketing, there are a few things to think about. The following will assist you in focusing on what is most important.
To begin, you’ll need to:
• Define your objectives: It is critical to choose measurable and trackable goals.
• Recognize your target audience: You need to know who these people are and what they want if you want to reach them.
• Determine your target audience’s location: Certain demographics prefer certain social media platforms. You’ll need to find out what platforms your target audience is already using.
• Consider the type of content you’ll be producing: If you have an image-heavy website, for example, visual platforms like Pinterest and Instagram can be excellent choices. LinkedIn may be a better option if you write professional or even technical blog posts or articles.
All of these factors will help you find the best social media application for marketing your business. Once you know what you’re looking for it’s easier to evaluate and pick from the many options.
You can direct your ads and posts towards specific genders, regions, age groups and interests. It allows you to filter out unwanted traffic, this is referred to as social media targeting.
Here are 3 key practices that can help you narrow down on your target audience for social media platforms and ensure that they are there to stay.
• Conduct Short Surveys –This step is vital in determining your buyer’s persona. A more structured yet short survey can give complete information, by asking people the right questions.
• Specific Content – Keeping your findings in mind, curate the best content for them; that taps into their interests and habits. Create a well balanced content plan that covers all the topics relevant to your business.
• Customer Engagement – Attend negative comments, deal with feedback positively and take your customers’ word seriously. Curate engaging content that also addresses your customers’ concerns
A Content Calendar is a written schedule of when and where you plan to publish upcoming content based on the strategy you have finalized on for each social media platform.
How to make a social media calendar?
Content calendars are divided according to the platforms, and have multiple content buckets within them, which are further divided into numerous content pegs to plan social media content. From these content pegs, content and designs are curated for individual platforms, according to the number of posts defined within the Scope of Work and monthly activities. Well-thought out content calendars also specify the exact day and time the content is going to be uploaded, which promotes transparency with the client.
Effective social media marketing services deliver enriching content, virtual brand experience and customer reactions, to build a positive brand image. more engagement and conversations result in more leads and conversions.
BrightBrain Marketing provides Social Media Marketing services in India, helping your business find a favorable position in the minds of your customers through various social media marketing tools. As a leading Social Media Marketing agency in India, we offer tailored digital marketing services that suit your multiple needs. We understand how essential it is to create and maintain a strong social media presence in today’s world. We strategize using content calendars and an in detailed research of your brand for highest ROI results and brand visibility.
BrightBrain became our partner when we recognized that we needed a larger team effort to hit our paid media goals. We have certainly shifted and pivoted at times but BrightBrain has kept up with our ideas and our initiatives. We began the partnership with specific KPIs in mind and around the 6-month mark we began achieving those results with ease. We appreciate the partnership and the level of push and pull we receive when discussing performance. I personally appreciate the value to detail that Suhail and Ranjeet bring to our account as well as with our account team to ensure we keep the engine moving onward and upward.
Vice President – Marketing
BrightBrain has help us to change total brand identity, right from website development, designs, content and everything needed was done brilliantly. Sandeep Israni and team get totally involve in understanding the brand, their values, services and did a lot of research to get the job done. Their presentations and planning were so perfect and accurate that it was almost approved in first cut itself. Kudos to team BrightBrain.
Ownership. If I was to describe my relationship with the Bright Brain team and what they bring to the table. We sat through 20+ pitches across different agencies – and there was only one that absolutely floored us – Bright Brain. The research, empathy, innovation and understanding of the business was legendary. In the last year of working with the team – I know that Bright Brain is not an agency for Mentoria, Suhail and Ranjeet are our CMOs working with Mentoria’s marketing team to help us scale up. It’s every company’s dream to have partners like this – and if you’re looking for exceptionally talented people to lead your marketing – BBT is the way to go. If you’d like to connect with me to understand my experience and journey with them – write to me on email@example.com – and I’d love to help you understand why we love working with them.
The team at BrightBrain is a meticulous one. Very hard working and very passionate.
Respectful of their client’s brand values and become completely in sync with them. Looking forward to many more successful months ahead..
We started our engagement with BrightBrain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.
We engaged with BrightBrain to conceptualise our brand identity, company profile creatives and website. Our experience with them was stellar! Suhail and Nishant were on point with their understanding of modern Real Estate branding. Nishant adeptly conceptualised creatives and an identity that not only incorporated our inclination to minimalism, but also highlighted our strengths in a subtle fashion. They were particularly impressive in their approach where a deeper dive into the company philosophy was conducted; we were encouraged to express ourselves as they masterfully guided our ship to the shore. I highly recommend the agency for those looking for a modern spin to branding.
BrightBrain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the BrightBrain team will deliver stellar results again.
BrightBrain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
While evaluating agencies for this piece, we were particularly impressed by BrightBrain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
BrightBrain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The BrightBrain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to BrightBrain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The BrightBrain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained BrightBrain.
BrightBrain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that BrightBrain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with BrightBrain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
BrightBrain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but BrightBrain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
We are very impressed with the entire BrightBrain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
BrightBrain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
BrightBrain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives BrightBrain that leading edge.
We are very happy working with BrightBrain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at BrightBrain that led to the final outcome. The website is something I absolutely love, and I highly recommend BrightBrain to everyone out there looking for a ‘website design and development company.
BrightBrain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
The team at BrightBrain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at BrightBrain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing