Search Engine Optimization.

96% of people don’t bother to go to page 2 of the search results. Search Engine Optimization or SEO is the practice of increasing the volume of organic traffic to your website through search engine result pages (SERPs). With a rise in trending searches that don’t result in clicks thanks to structured snippets, SEO can also position your brand as a source for authentic information on the web.

Your Website Rank Determines The Credibility Of Your Business!

The first result is 10x more likely to receive a click compared to the 10th result. In order for your site to rank higher, it needs to meet certain standards and be relevant to its visitors. SEO services are essential for any website to increase discovery amongst a relevant audience.

Two Types of SEO

On-page SEO refers to what control on your website, including site speed, keyword presence, header text, content and more. Off-page SEO comprises factors beyond your own website, including other websites (external links) that influence your rankings.

So, if you’re looking for an SEO agency in Mumbai and Pune, it is essential that you first learn all about the benefits of SEO for your business website. Take a look!

SEO Is A Low-cost, High ROI Strategy!

SEO helps increase website reach through search engines such as Google and is vital to every business organization, in terms of online discovery and visibility.

1. Improve Visibility in Search Engines:

Users rely on search engines to indicate a website’s credibility. The higher you rank in the search results pages, the more traffic your site will generate.

2. Increase Organic Traffic:

SEO draws the right kind of audience to your website, capturing users displaying high intent for based on their searches. Organic traffic refers to visitors who land on your website without the aid of advertising and marketing efforts. Optimize your website to ensure that search engines like Google will be more likely to rank your site higher on the results page,increasing organic traffic.

3. Cost-effectiveness:

SEO helps improve search rankings on search engines such as Google. Businesses that have a strong online presence become preferred brands over time, when users seek their products or services.

Contact Bright Brain For SEO Services In Mumbai and Pune

If you have been looking for ‘SEO agency in Mumbai’ or ‘SEO services in Pune’, you are in the right place! Bright Brain Marketing Technologies provides top-notch services that cater to your SEO needs. Now, reach a wide audience across the globe and an increase in the probability of finding better opportunities with the targeted audience.

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FAQs

Search Engine Optimization or SEO is known to be the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is of two kinds – on-page and off-page. On-page SEO refers to what you can control on your website to improve your rankings. It includes site speed, keyword presence, header text and more. Off-page SEO comprises factors beyond control, including other websites (external links) that influence your rankings.

SEO helps to increase website reach in search engines such as Google and Yahoo and is vital to every business organization, in terms of online presence and visibility. Here are the key benefits of SEO for your business website:

1. Improve Visibility in Search Engine-

Users rely on search engines to indicate a website’s credibility. The higher you rank in the search results pages, the more traffic your site will generate.

2. Increase Organic Traffic-

Optimize your website with high-quality keywords, to ensure that search engines like Google will be more likely to rank your site higher on the results page, hence, increasing organic traffic.

3. Better Quality Conversion Rate-

SEO generates valuable traffic, which is then tracked by Google Analytics. The data that is garnered gives insight into how your customers search, the technology they use, where they’re from and so much more.

4. Cost-effectiveness-

SEO is a low-cost, high ROI strategy that is vital to your business and website. You can track and monitor factors such as conversions, website traffic and rankings across search engines and social media platforms so as to make appropriate adjustments and take further steps to improve your website’s SEO and overall marketing efforts.

Organic traffic refers to the number of website visitors who land on your website without the aid of advertising and marketing efforts. Optimize your website with high-quality keywords, to ensure that search engines like Google will be more likely to rank your site higher on the results page, hence, increasing organic traffic.

Website Rankings-

To put it simply, rankings are a website’s position in the SERP (search engine results page). Multiple factors have a say in determining the position of your website on the SERP- the quality of the content, its relevance to the search intent, the quality of backlinks, keywords optimization, to name a few. Rankings for relevant keywords have to be regularly monitored as they tell you whether the search engine optimization goals are being met or not.

Keywords-

SEO keywords are the keywords and phrases consistently spread across website content. They make it possible for people to find your website on search engines. Incorporation of relevant keywords will help your site rank above your competitors. This is why researching and curating a list of primary and secondary keywords is the foundation of an ideal search engine optimization strategy. To find the right keywords, you first need to know how people are looking for the products, services or information that you offer. These will make it easy for your audience to find you first.

SEO is a relatively slow, consistent process of Digital Marketing. Note that it is also one of the most important practices to enhance your brand’s online presence and so a little patience here goes a long way. Usually, it takes about 3-4 months to start seeing the desired results and from there on this success reaches new heights over time. The time it takes to reap the benefits of SEO is equivalent to the foundation of your SEO strategy- accurate keyword targeting on titles and overall content, restructuring the format and reducing the loading time of your pages, high quality backlinks.

As for new brands, the benefits can take longer to knock on your door because it takes a while for Google to have faith in you. It also largely depends on what your competition is doing. Needless to say, most of your competitors are actively practising SEO as well. This means that your SEO strategy needs to outdo theirs. This takes consistent efforts as your competitors will keep making efforts to be on top of the search engines list at all times, just as you are.

When it comes to SEO, consistency is the key. Search engines admire content updates, link acquisition, and on-site optimization. Here is where you gain their trust and leverage their power to gain better visibility. When you’ve finally built your website, backed by the best SEO practices, it becomes much easier for you to be on top of the SERP. Your online presence will have a major influence on your business, generating quality leads and growth for years to come.

Here are some of the best SEO practices that need your attention:

1. Fast Pages Loading Speed-

The theory is simple- lesser the loading time, faster will be your website’s ability to solve the costumers’ problem via your services and products. The long wait will cause them to look for other, faster options. Multiple factors affect page speed, including your site’s code, server location, images, to name a few. Website loading speed is one of the major factors that Google considers when determining your website’s position. Slow loading can affect your website’s ranking. You can get an idea of how your pages perform using Google’s Pagespeed Insights tool.

2. Incorporation Of Your Main Keyword Early On In The Content

Keywords that appear on top of your webpage are taken more into account by Google. Needless to say, this main keyword needs to appear multiple times on your webpage. The trick is the location. Yes, the location of the main keyword matters as well. Mention your main keyword at least once at the top of your webpage.

3. Unique Content, Titles and Descriptions

Google says that you should avoid duplicate or near-duplicate versions of your content across your site. Write inviting title tags and descriptions that best describe the page’s content. Accurate title tags also convey to users that your page offers what they want, as it matches their search intent. SEO services fulfill two major objectives:

1. Improve website rankings

2. Gain more clicks

4. Exciting Content

An ideal strategy SEO is backed by ‘high-quality content’. With a limited attention span and limited time on our hands, there’s a small window of opportunity to convince someone that a product is worth their time. Unless it’s going to solve their immediate problems or serve their interests, it’s no good. This is why relevant, crisp content keeping the target audience in mind is necessary. Curate content that inspires, engages and holds the answers to the searchers’ concerns.

5. Build Backlinks To Your Website

The need to understand and include Link building as a primary practice in an SEO strategy is the need of the hour. It determines how Google ranks web pages. Google notes that: “In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.” Normal building of your links to websites can help you improve in your rankings.

SEO services are essential for any website because it keeps the search results free from manipulation. In order for your site to rank higher, it needs to meet certain standards and be relevant to its visitors. SEO is of two kinds – on-page and off-page. On-page SEO refers to what you can control on your website to improve your rankings. It includes site speed, keyword presence, header text and more. Off-page SEO comprises factors beyond control, including other websites (external links) that influence your rankings.

On-page Optimization:

Once the initial keyword research has been completed we create a detailed roadmap including a proposed site structure work with ON page elements for developers to implement it. At this stage, we take measures within the website in order to improve its search ranking position. We optimize the content on every page, improve the meta descriptions and title tags as well and ensure that your site complies with Google’s webmaster guidelines. It’s important to allow the search engine to guide the structure and content of your website.

Off-page Optimization:

Off-page optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks as possible. The need to understand and include Link building as a primary practice in an SEO strategy is the need of the hour. It determines how Google ranks web pages. Google states that, in general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages.

Link Building-

The need to understand and include Link building as a primary practice in an SEO strategy is the need of the hour. It determines how Google ranks web pages. Google states that, in general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages. Understanding its vital role, we ensure that your off-page optimization is effective through link building. Normal building of your links to websites help you improve in your rankings. While taking care of your rankings, we also ensure that quality comes first.
Search engine submission is an effective tool that you can use to promote your website. It involves direct submission of your website to a search engine and helps webmasters increase the rankings of your webpages.

Importance Of Site Speed-

The theory is simple- lesser the loading time, faster will be your website’s ability to solve the costumers’ problem via your services and products. The long wait will cause them to look for other, faster options. Multiple factors affect page speed, including your site’s code, server location, images, to name a few. Website loading speed is one of the major factors that Google considers when determining your website’s position. Slow loading can affect your website’s ranking. You can get an idea of how your pages perform using Google’s Pagespeed Insights tool.

Importance Of Site Structure-

Site structure is an important part of your SEO strategy. It refers to how you organize your website’s content. Site structure deals with how your content is grouped, linked and presented to the visitor. The structure of your website shows search engines which pages of your site are most important. If you structure your website well, users will easily find their way to you.

Technical Audit-

Search engines consider multiple technical aspects as ranking factors such as site speed, security, mobile-friendly design, and such. A technical SEO audit is a process during which you check these technical aspects of your website’s SEO. Its primary objective is to basically check the health of your website and find out what measures can be taken to improve it. It is believed that Google changes its search engine algorithm between 500 to 600 times a year. So, technical SEO has to keep changing as well to keep up with search engines.

Anybody who understands Digital Marketing, knows that SEO-friendly websites rank higher in the search engines. You can only gain more clicks, shares, likes, and customer engagement if your website shows up on the top of the SERP. Even the best-written articles serve no purpose if there’s no audience to read them.

Here are a few tips to help you write SEO-friendly content:

– Write high-quality content

– Make the content shareable

– Choose the right keywords

– Leverage the power of headlines

– Optimize the length of your blog

– Optimize your images used

– Add links to previous content

Blogging, as an individual activity, doesn’t significantly affect your rankings. But, blogging is great for SEO because it helps with a number of things that are important ranking factors. When you have a blog section that’s updated regularly with blog posts that are high quality and on topics relevant to your audience, it can make a huge difference to how your overall website performs in the search engines.

Here’s how blogging help:

– Keeps your website relevant and fresh

– Enables you to incorporate long-tail keywords

– Keeps people on your website for longer

– Helps you convey more and connect better with your audience

– Brings opportunities for internal linking

– Gives others sites more reasons to link back to your site

SEO or PPC? This has been a true dilemma for businesses. The answer to this question lies in the requirements and objectives of your business, for every business is unique. Clear goals are essential in order to choose between the two. Most businesses today consider both PPC and SEO to achieve optimal results. Like everything else, both these practices come with pros and cons. Both can get you the desired results. But, if you can get SEO and PPC working together, you will often be able to see results that are greater than their individual share.

Here are five benefits of running SEO and PPC together:

– The total volume of traffic can be increased by targeting clicks in paid and organic for high-performing keywords.

– High-cost keywords, high-volume or low-converting (yet still important) keywords can be moved from PPC to organic search.

– Remarketing allows you to stay in front of visitors after an initial touch via organic search and customize messaging around their engagement with your site.

– Test your keyword strategy in PPC before committing to long-term SEO strategies.

– Increase confidence and awareness by having both strong organic and paid visibility.

No, SEO is not dead, it’s just transforming to adapt to the digital era. Today, the world is using digital platforms to reach places and people. Digitising everything has not only helped in making lives easier but has also introduced the world to a lot of advancements. With a click, you can gain access to unlimited information. People are searching for everything under the sky on the internet. Today, for any business to thrive, a strong online presence is important. Your presence on the internet will help you reach your business goals faster and more effectively. The traditional ways of marketing are now getting replaced by new digital marketing tools and techniques.

Search Engine Optimization or SEO is known to be the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Being an effective Digital Marketing practice, it stands at the forefront of today’s digital transformation. Optimising your webpages can drastically improve your sales, your online visibility and brand value. There is no doubt about the fact that in a world so digital, Search Engine Optimisation plays an essential role in the growth of your business.

Let Us Help You To Be Found Easily.