Digital And Video Advertising.

Digital And Video Advertising will dominate the coming decades. It is the best way to introduce yourself to your target audience. On average, people spend 6 hours and 42 minutes online each day – on social media, consuming video on youtube, watching shows on OTT platforms, reading the news or simply browsing their favourite websites.

“Video Has Directly Increased Sales.”
-80% of Video Marketers

Creative eye-catching campaigns, when served to the right audience in the right place, can bring you the visibility and results you need. As a company with an in-depth knowledge of the advertising world, we leverage the right platforms to reach the most relevant audience for your brand, whether your goal is brand awareness or to drive more sales.


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BrightBrain Marketing Technologies offers excellent Digital & Video Advertising Services in Mumbai and Pune. We conceptualize and create compelling digital and video ads that drive the right kind of audience to your website and put your services in the best light!


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Over 1 billion videos are shared on social media on a daily basis. Why? Because they make for a stimulating experience! In the ever changing, ever-adapting world of marketing it has become imperative to keep up with the latest trends and techniques. Today, Video Marketing is one the most effective ways to make your brand stand out. Being a more expressive, more visually appealing method, videos have the power to keep people hooked on to what you are trying to communicate. Consumers, even the ones with the shortest attention spans, find videos easy to watch, entertaining and engaging, rendering them effective.

Why should your business start Video Marketing?
-Videos boost conversions and sales
-Videos can be informative yet indulging
-They can hold a user’s attention for a longer time
-Infographics are eye-catching
-Videos are easily shareable
-They help establish authenticity and build trust

Here are some statistics that couch for the effectiveness of Video Marketing:
-52% of global marketing professionals say video provides the best ROI.
-1 in 4 shoppers say they’ve used YouTube to search for a product-related video.
-You can increase conversions by 80% by adding a video to your landing page.
-Users spend 88% more time on a website that includes a video.
-97% of businesses agree that using explainer videos helps users better understand their business.

It is possible to repurpose videos to be used across multiple platforms. For example:
Say there is a 2-minute testimonial video to be promoted across different advertising channels; it will first go on the landing page or the website. Then, the same video (with the same specifications) can be used for Emailer Marketing as well but in link form. For YouTube, the video has to be edited according to the platform’s policy. It states that a non-skippable video ad has to be 20 seconds or less in length. For social media (in this case, Facebook and Instagram) the ideal length is 15 seconds or less. These policies are in place to ensure better engagement. You’ll have to alter the video according to the platform policies that you wish to promote your ad on, while also staying true to its purpose.

Having just one video makes it difficult to measure and optimize the VTR (view through rate). The benchmark number is different for every brand based on the industry it belongs to and how grand it is in scale. To measure the performance of the campaign and achieve better results, you need a minimum of at least two videos to start with.

A branding campaign video, as the name suggests, primarily speaks for the overall brand. The video campaign communicates the purpose / objective of the brand to the audience. A lead generation video is more specific in the sense that its purpose is to highlight a particular offering of the brand – be it a product, service, feature, new launch, and other offerings.

When it comes to Youtube, your primary focus should be on these three main types of advertisements:

1. TrueView Ads:
This is the regular video ad type on YouTube. As an advertiser, one only pays if the viewer takes an action, such as clicking on a call-to-action or when a user watches the ad for at least 30 seconds. Here’s the only rule – the skippable ads have to be between 12 seconds and 6 minutes, and the non-skippable ones have to be 15-20 seconds. There are two types of TrueView ads: In-Display Ads and In-Stream Ads.

2. Pre-roll Ads
Pre-roll Ads allow you to include all sorts of elements you wish to – people, dialogue, audio, and more. They usually are 15 to 20 seconds in length. Pre-roll ads can’t be skipped. Hence, these work best with a CTA that can encourage viewers to click on your ad and receive something in return. They’re charged per click, i.e. you only pay for the total number of clicks generated. Owing to this, they’re the most cost-effective for campaigns with the objective of on-site conversions.

3. Bumper Ads
Bumper ads are 6 seconds or less in length. These are non-skippable ads that you see before the video you have chosen to watch. Bumpers are the third and shortest type of YouTube video ads of them all. Given the short duration, you have to make the most of them. They can’t tell a story effectively but have the potential to be that perfect teaser to a longer video. These are also ideal when the goal is to attract engagement, and are usually leveraged by brands that are already well-recognized.

Yes, a digital agency can conceptualize the strategy and execute the production of the video. The cost differs from brand to brand, industry to industry, and agency to agency. It also largely depends on your requirements, the specifications of the video to be produced, and the complexity of the elements it will consist of. You will have clarity on the cost from your digital agency once these details are in place.

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Via Digital & Video Advertising