Creative eye-catching campaigns, when served to the right audience in the right place, can bring you the visibility and results you need. As a company with an in-depth knowledge of the advertising world, we leverage the right platforms to reach the most relevant audience for your brand, whether your goal is brand awareness or to drive more sales.
Contact Us For Digital & Video Advertising Services
BrightBrain Marketing Technologies offers excellent Digital & Video Advertising Services in Mumbai and Pune. We conceptualize and create compelling digital and video ads that drive the right kind of audience to your website and put your services in the best light!
We started our engagement with BrightBrain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.
We engaged with BrightBrain to conceptualise our brand identity, company profile creatives and website. Our experience with them was stellar! Suhail and Nishant were on point with their understanding of modern Real Estate branding. Nishant adeptly conceptualised creatives and an identity that not only incorporated our inclination to minimalism, but also highlighted our strengths in a subtle fashion. They were particularly impressive in their approach where a deeper dive into the company philosophy was conducted; we were encouraged to express ourselves as they masterfully guided our ship to the shore. I highly recommend the agency for those looking for a modern spin to branding.
BrightBrain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the BrightBrain team will deliver stellar results again.
BrightBrain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
While evaluating agencies for this piece, we were particularly impressed by BrightBrain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
BrightBrain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The BrightBrain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to BrightBrain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The BrightBrain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained BrightBrain.
BrightBrain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that BrightBrain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with BrightBrain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
BrightBrain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but BrightBrain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
We are very impressed with the entire BrightBrain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
BrightBrain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
BrightBrain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives BrightBrain that leading edge.
We are very happy working with BrightBrain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at BrightBrain that led to the final outcome. The website is something I absolutely love, and I highly recommend BrightBrain to everyone out there looking for a ‘website design and development company.
BrightBrain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
The team at BrightBrain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at BrightBrain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
Over 1 billion videos are shared on social media on a daily basis. Why? Because they make for a stimulating experience! In the ever changing, ever-adapting world of marketing it has become imperative to keep up with the latest trends and techniques. Today, Video Marketing is one the most effective ways to make your brand stand out. Being a more expressive, more visually appealing method, videos have the power to keep people hooked on to what you are trying to communicate. Consumers, even the ones with the shortest attention spans, find videos easy to watch, entertaining and engaging, rendering them effective.
Why should your business start Video Marketing?
-Videos boost conversions and sales
-Videos can be informative yet indulging
-They can hold a user’s attention for a longer time
-Infographics are eye-catching
-Videos are easily shareable
-They help establish authenticity and build trust
Here are some statistics that couch for the effectiveness of Video Marketing:
-52% of global marketing professionals say video provides the best ROI.
-1 in 4 shoppers say they’ve used YouTube to search for a product-related video.
-You can increase conversions by 80% by adding a video to your landing page.
-Users spend 88% more time on a website that includes a video.
-97% of businesses agree that using explainer videos helps users better understand their business.
It is possible to repurpose videos to be used across multiple platforms. For example:
Say there is a 2-minute testimonial video to be promoted across different advertising channels; it will first go on the landing page or the website. Then, the same video (with the same specifications) can be used for Emailer Marketing as well but in link form. For YouTube, the video has to be edited according to the platform’s policy. It states that a non-skippable video ad has to be 20 seconds or less in length. For social media (in this case, Facebook and Instagram) the ideal length is 15 seconds or less. These policies are in place to ensure better engagement. You’ll have to alter the video according to the platform policies that you wish to promote your ad on, while also staying true to its purpose.
Having just one video makes it difficult to measure and optimize the VTR (view through rate). The benchmark number is different for every brand based on the industry it belongs to and how grand it is in scale. To measure the performance of the campaign and achieve better results, you need a minimum of at least two videos to start with.
A branding campaign video, as the name suggests, primarily speaks for the overall brand. The video campaign communicates the purpose / objective of the brand to the audience. A lead generation video is more specific in the sense that its purpose is to highlight a particular offering of the brand – be it a product, service, feature, new launch, and other offerings.
When it comes to Youtube, your primary focus should be on these three main types of advertisements:
1. TrueView Ads:
This is the regular video ad type on YouTube. As an advertiser, one only pays if the viewer takes an action, such as clicking on a call-to-action or when a user watches the ad for at least 30 seconds. Here’s the only rule – the skippable ads have to be between 12 seconds and 6 minutes, and the non-skippable ones have to be 15-20 seconds. There are two types of TrueView ads: In-Display Ads and In-Stream Ads.
2. Pre-roll Ads
Pre-roll Ads allow you to include all sorts of elements you wish to – people, dialogue, audio, and more. They usually are 15 to 20 seconds in length. Pre-roll ads can’t be skipped. Hence, these work best with a CTA that can encourage viewers to click on your ad and receive something in return. They’re charged per click, i.e. you only pay for the total number of clicks generated. Owing to this, they’re the most cost-effective for campaigns with the objective of on-site conversions.
3. Bumper Ads
Bumper ads are 6 seconds or less in length. These are non-skippable ads that you see before the video you have chosen to watch. Bumpers are the third and shortest type of YouTube video ads of them all. Given the short duration, you have to make the most of them. They can’t tell a story effectively but have the potential to be that perfect teaser to a longer video. These are also ideal when the goal is to attract engagement, and are usually leveraged by brands that are already well-recognized.
Yes, a digital agency can conceptualize the strategy and execute the production of the video. The cost differs from brand to brand, industry to industry, and agency to agency. It also largely depends on your requirements, the specifications of the video to be produced, and the complexity of the elements it will consist of. You will have clarity on the cost from your digital agency once these details are in place.