Digital Advertising.

As a marketer, it’s imperative to stay at the top of your game with both, traditional and digital advertising. While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm!

Importance Of Digital Advertising For Your Business

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Digital Advertising involves multiple channels that allow you to reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.

Digital marketing has risen rapidly and is taking over share of wallet from traditional marketing because it:

1. Levels the playing field for big and small businesses – with the help of the right solutions, even small businesses are able to reach out to a wide range of customers.

2. Is cost-effective – according to Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.

3. Leads you straight to your customers – customers are online, always. They expect your presence online and on social media. Tap into the right potential!

4. Brings you in touch with competitors – competition isn’t always someone you have to beat; in fact, there’s a lot to learn and adapt from them and it’s all online.

Digital marketing or advertising is an umbrella term used for a whole host of channels, and who better to testify than a Digital Advertising agency in Mumbai and Pune! A company that is an expert navigator of the online advertising world with a reservoir of knowledge and intuitive understanding.

Key Digital Advertising Practices

1. Search Engine Marketing:

Search Engine Marketing assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. Unpaid SEM is SEO and paid SEM is PPC (or pay-per-click). One of the most widely-used channels, PPC involves paying for every click received on an ad.

2. Display & Video Advertising:

Crucial in brand awareness, brand reinforcement & recall and generating leads, display and video ads can be targeted to the right audience in the right place, whether on social media platforms, youtube and other video platforms, OTT platforms, news and other websites. Creative campaigns that capture attention, served to the right audience in the right place bring you the visibility and results you need.

3. Amazon Advertising:

Advertising on Amazon is highly valuable to online retail brands that sell products on the platform as it is the largest eCommerce marketplace. If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must.

Bright Brain, A Leading Digital Marketing Agency

Bright Brain is a Digital Marketing Agency In Mumbai And Pune, helping your business find a favourable place in the minds of your customers, through professional and expert digital advertising solutions. Our methodology couples strategy, technology and creative thinking, resulting in increased sales efficiency and an improved online presence. We help you get in touch with your audience with the right set of advertising tools. If you’re looking for a digital marketing company in Mumbai or a digital marketing company in Pune, feel free to contact us at: +91 9920 978 384 / +91 9922 228 911

Bright Brain’s
Process.

Our Happy Clients.

FAQs

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Whether you’re a digital marketing agency or a business, simply focus on search engine optimization, social media marketing, email marketing, website development and so on, to connect with your target audience and present customers.

While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! Digital advertising involves multiple modes of communication. To name a few, email marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.

Digital marketing and advertising costs much less than traditional methods. As per Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device.

While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! Digital advertising involves multiple modes of communication. To name a few, email marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.
Digital marketing trumps traditional marketing because it:

1. Levels the playing field for big and small businesses – now, with the help of the right digital marketing solutions, even small businesses are able to reach out to a wide range of customers.

2. Is cost-effective – digital marketing costs much lesser than traditional methods. As per Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.

3. Leads you straight to your customers – customers are online, always. They expect your presence online and on social media. Tap into the right potential!

4. Brings you in touch with competitors – competition isn’t always someone you have to beat; in fact, there’s a lot to learn and adapt from them and it’s all online.

Google, our go-to search engine, is home to both organic and paid traffic.
Organic traffic is acquired through search engine optimization (SEO) and paid traffic is acquired through search engine marketing (SEM). Organic traffic refers to the number of website visitors who land on your website without the aid of advertising and marketing efforts. It comes from people finding businesses via search engine results. Paid search traffic comes from visitors who click on a link mentioned in an advertisement. Businesses pay for these advertisements or sponsored listings so that they appear at the top of search results.

Over the years, paid search has been more popular compared to organic search. This is because paid search brings you quick visibility, whereas organic search requires patience, is a tedious task and has become more competitive. You can see the results through paid marketing within a day or even an hour. On the other hand, it can take almost 7-8months for you to see the desired results through organic marketing.

When it comes to the digital space, there’s a lot that can be done in order to increase brand awareness and generate more sales. It’s important to determine which platforms will best suit and serve your brand. This largely depends on your products, services and objectives. If you are a B2C brand, your focus should be on Facebook and Instagram Ads. If you are a B2B brand, then you can consider running ads on Linkedin and similar platforms.

Here are some types of ads you can run in the digital space-

1. Facebook and Instagram Ads

2. Google Search Ads

3. Google Display ads

4. LinkedIn Ads

5. Youtube Ads

6. TikTok Ads

7. Twitter Ads

Display Ads: Crucial in brand awareness and generating leads, display or banner ads are either static or graphic images. They are placed on other websites to generate new leads and increase brand exposure.

Video Marketing: Currently popular among audiences of varying ages, video content generates excellent results if done right. With shorter attention spans, people today prefer imagery to written content.

You can maximize the efficiency of these ads through campaign optimization. Once the ads are exposed to the right kind of audience, you can monitor success through data visualization. At Bright Brain, we conduct ad campaign analysis on a weekly basis. Based on the data acquired from this analysis and the best industry recommendations, we optimize the ad campaign to improve its performance over time.

Keywords-

SEO keywords are the keywords and phrases consistently spread across website content. They make it possible for people to find your website on search engines. Incorporation of relevant keywords will help your site rank above your competitors. This is why researching and curating a list of primary and secondary keywords is the foundation of an ideal search engine optimization strategy. To find the right keywords, you first need to know how people are looking for the products, services or information that you offer. These will make it easy for your audience to find you first.

Two Ways To Bid Keywords-

1. Manual bidding – here, you can set your bid and alter it at any time.

2. Automated bidding – here, Google AdWords sets bids with the intent of maximizing clicks. This option takes less time but it also takes away your control.

SEM For Your Business-

A digital presence will earn desired results only when promoted strategically. When your business needs quick results and wants to target specific, frequently searched terms, Search Engine Marketing Services is your best bet! This includes Pay-Per-Click (PPC) Services, Google Adwords, Display Network Advertising and more.

Your business can mark an effective presence on the most popular search engine through Google search engine advertising. In fact, Search Engine Marketing Services are best availed from the experts in the field. A PPC Services Company can help you plan, design and execute campaigns that will make your business’ website rank at the top of a search engine, get your brand excellent visibility, high-quality leads and sales.

Effective social media marketing services can help your business to make dedicated efforts towards achieving your business goals. Enriching content, virtual brand experience and customer reactions, together, build a positive brand image. It in turn reflects in more leads and conversions.

Social media is used the world over by people of multiple age groups; it includes intuitive and versatile platforms that host a wide range of media on any conceivable subject. It can help your business target the right audience, capture its imagination with visual elements and deliver your brand message at a convenient time when they are most receptive. Social media marketing creates customer interaction, enhancing brand recognition and recall.

Here’s the basic process for running advertisements on social media platforms-

1. Set up ad account on the selected platforms

2. Create an ad campaign (content + creatives)

3. Select the target audience

4. Determine the budget

5. Set the duration (when will the campaign go live, how long will it run)

6. Add the content and creatives

7. Take the campaign live on the platforms

Amazon Advertising is a search advertising solution for Amazon vendors. Similar to pay-per-click ads on Google, sellers only pay when shoppers click on ads. But, unlike Google, Amazon takes the second highest bid amount into account, not the first.

Advertising on Amazon is highly valuable to online retail brands that sell products on the platform as it is the largest eCommerce marketplace. If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must! Amazon PPC Management experts at Bright Brain understand that every product has its own unique features and deserves a tailor-made approach.

At Bright Brain, Amazon Advertising involves a 4-step process-

1. Campaign Auditing and New Campaign Builds:

2. Strong Keyword Research

3. Strategic Approach for Bid Management

4. Amazon Campaign Tracking and Reporting

At Bright Brain, we first conduct a thorough brand research. This includes – keywords analysis, and industry performance insights. We also conduct a direct and indirect competitor research that covers website traffic analysis, social media activity, and content analysis. Then comes the platform analysis – Google ads, Facebook & Instagram ads, Tiktok Ads, Youtube ads, OTT ads, and such.

The media and creative team are in tandem with each other to determine a digital ad strategy. Content and designs created are based on the central theme of the campaign for every brand. Once we get client approval on the media plan, we start executing all the campaigns. Dedicated resources are assigned to each account depending on the scope of work. Our expert campaign executives monitor the performance on a daily basis, keeping track of measurable data.

We conduct campaign analysis on a weekly basis. Based on the data acquired from this analysis and the best industry recommendations, we optimize the campaign in a manner that helps us achieve the objectives quicker. Once the monthly report is ready, we optimize the current campaigns and introduce new campaigns like RLSA (Remarketing List for Search Ads), DSA (Dynamic Search Ads) and Smart Display campaigns.

You can measure your campaign performance by comparing it to the current industry benchmarks. You can get the basic metrics like CTR, CPC, CPM, Conversion rates directly from the platforms’ dashboards and compare it with the industry benchmarks data available online.

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