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What is Digital Advertising & what are its benefits?

The world isn’t going digital, it already has - as a marketer, it’s imperative to stay at the top of your game with both kinds of advertising. While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm!
Simply put, digital or online advertising involves multiple modes of communication. To name a few, e-mail marketing, search engine optimization, and social media marketing are digital advertising channels.
Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response. The benefits of digital advertising are plenty!

5 Effective Digital Advertising Channels

Digital marketing or advertising is an umbrella term used for a whole host of channels, and who better to testify than a digital advertising agency! A company that is experienced in navigating the online advertising world with a reservoir of updated knowledge and intuitive understanding. Here are 5 effective channels you must include in your digital advertising strategy:

Pay-Per-Click (PPC)

One of the most widely-used channels, PPC involves paying for every click received on an ad - you could say it’s a way of ‘buying’ the right audience for your site, rather than ‘earning’ it organically

Social Media Marketing

SMM is one of the most effective and popular methods of reaching targeted and interested audiences, through platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat

Video marketing

Currently popular among audiences of varying ages, video content generates excellent results if done right. People prefer imagery to written content

Search engine optimisation

The idea is to rank higher in a search engine, organically. SEO requires you to generate engaging and relevant content with the right set and density of keywords

Display ads

Crucial in generating leads, display or banner ads are either static or graphic images, placed on other websites to generate new leads and increase brand exposure

Choose the Best Digital Advertising Channel

Bright Brain Marketing Technologies is a Digital Advertising Agency in Mumbai & Pune, helping your business find a favorable place in the minds of your customers, through professional and expert digital advertising solutions. Being a digital marketing agency, we create a strong brand presence by helping you get in touch with your audience with the right set of advertising tools.
Reach out to us at: +91 99222 28911 Or +91 96079 78000