An effective campaign is designed to convince your audience that now is the time to take action and benefit from your product or service. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are and how it will benefit them.
BrightBrain Marketing Technologies is a digital marketing agency in Mumbai and Pune, offering the best digital campaign conceptualization services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence. If you’re looking for ‘digital marketing services in Mumbai’ or ‘digital marketing services in Pune’, get in touch with us at: +91 9920 978 384 / +91 9922 228 911
Digital Campaign Conceptualization begins with an in-depth understanding of the objectives to be achieved. Brand guidelines are studied thoroughly, along with its identity and positioning. Understanding the USPshorough brand analysis makes for a smooth shift to the next step of the process – ideating.
At BrightBrain, we ensure that the creative concepts we develop align with the current and future business objectives of the brand. Every idea is conceptualized to promote and leverage the brand’s core competencies to drive results.
A deep dive into the target audience for the brand is foundational to our conceptualization process. Creating audience clusters helps us finalize the messaging style and communication tone.
The transformation of an idea into the various media being used to introduce it to the market begins here. Our creative team decides on effective solutions to convey the right message, what technologies are best suited to develop the idea, and how to co-create by leveraging the brand’s competencies. Our media team finalizes on which platforms will bring optimal results.
Every campaign that we create is performance-oriented. We calculate success in terms of either brand awareness, leads generated or sales. Campaign management is flawlessly driven by the creative and the media teamAt BrightBrain, optimization of campaigns is a continuous process to ensure better results over time.
We started our engagement with BrightBrain with a pilot campaign and were left impressed not only by the results they were able to deliver, but also their approach to performance marketing – planning for the entire customer journey, optimising for higher returns, and their consultative approach to conversion rate optimisation at every touch point. We consider them an intrinsic part of our success on digital going forward and appreciate their inputs based on their keen data-driven insights on our overall strategy.
We engaged with BrightBrain to conceptualise our brand identity, company profile creatives and website. Our experience with them was stellar! Suhail and Nishant were on point with their understanding of modern Real Estate branding. Nishant adeptly conceptualised creatives and an identity that not only incorporated our inclination to minimalism, but also highlighted our strengths in a subtle fashion. They were particularly impressive in their approach where a deeper dive into the company philosophy was conducted; we were encouraged to express ourselves as they masterfully guided our ship to the shore. I highly recommend the agency for those looking for a modern spin to branding.
BrightBrain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the BrightBrain team will deliver stellar results again.
BrightBrain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
While evaluating agencies for this piece, we were particularly impressed by BrightBrain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
BrightBrain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The BrightBrain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to BrightBrain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The BrightBrain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained BrightBrain.
BrightBrain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that BrightBrain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with BrightBrain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
BrightBrain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but BrightBrain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
We are very impressed with the entire BrightBrain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
BrightBrain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
BrightBrain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives BrightBrain that leading edge.
We are very happy working with BrightBrain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at BrightBrain that led to the final outcome. The website is something I absolutely love, and I highly recommend BrightBrain to everyone out there looking for a ‘website design and development company.
BrightBrain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
The team at BrightBrain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at BrightBrain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
Full form of PPC in digital marketing is “pay per click” advertising. Pay-per-click, sometimes known as advertising PPC , is a method of online marketing in which advertisers pay a charge each time one of their ads or website is clicked on. Simply put, you only pay for advertising if someone clicks on your ad. It’s an easy way of ‘buying’ internet views in addition to driving organic traffic to your site.
Search engine advertising is one of the most common types of PPC campaigns, as it allows advertisers to pay for ad placement in a search engine’s sponsored links. When someone searches for a keyword linked to their business, this method works. A campaign set up with the necessary keywords to drive paid traffic is termed as a PPC campaign in digital marketing.
The most widely utilised PPC advertising network is Google Ads. You can develop campaigns that will show across all Google services using the platform.
Google Ads ranks potential advertisers based on ad quality, relevancy, and size, as well as the price of the bid, choosing the correct ad type and keywords is critical. That’s how and where google search ads show up. Because Google is the most popular search engine, you’ll gain the most impressions by using Google Ads.
Begin small. If you’re a beginner, start with a daily Google Ads budget. After you’ve applied a new budget, check your account every day to see how your campaigns are doing. With a monthly budget of ₹6,000, you can advertise using Google ads in India. The amount can be adjusted in ₹1000 increments. There is no extra charge. You can create a common Google advertising cost budget for many campaigns for the same ad based on the amount you’re ready to spend
Best PPC platforms:
Ads by Google
When it comes to PPC advertising, Google Ads is the most well-known and often used platform. It provides the most user-friendly UI and superior data when compared to other platforms for pay per click sites.
Facebook targets your ads using demographics and interests. Additionally, when you promote on Facebook, you may also advertise on Instagram. You can link your online business or PPC website link to Facebook and Instagram in the hopes of selling your products directly through these social media sites. Another important advantage of Facebook ads is that, unlike Google, ad blockers do not prevent your ads from being noticed.
Ad Roll is a famous website that focuses on retargeting people who have already visited your site in order to encourage them to return and take action.
Every business is different in terms of the industry it belongs to, its scale, product and service offerings and such. On an average, depending on a company’s needs for ppc services the agency charges them.
BrightBrain is a PPC Ads Services company in India and can provide several packages serving your needs.