Campaign Conceptualization.

Creativity comes first! Creative ad campaigns deliver an 11x higher ROI than non-creative campaigns! Accurate messaging put out creatively and the hook lines in digital advertising campaigns are the ones that break out from the clutter. Something that your audience can relate to, aligned with their interests or a solution to their concerns. The main objective of a Digital Marketing Campaign is to get them to know your brand better and to encourage them to turn to your services and products.

A Digital Campaign Strategy Ensures Action!

An effective campaign is designed to convince your audience that now is the time to take action and benefit from your product or service. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are and how it will benefit them.

BrightBrain, A Leading Digital Marketing Company

BrightBrain Marketing Technologies is a digital marketing agency in Mumbai and Pune, offering the best digital campaign conceptualization services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence. If you’re looking for ‘digital marketing services in Mumbai’ or ‘digital marketing services in Pune’, get in touch with us at: +91 9920 978 384 / +91 9922 228 911


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Full form of PPC in digital marketing is “pay per click” advertising. Pay-per-click, sometimes known as advertising PPC , is a method of online marketing in which advertisers pay a charge each time one of their ads or website is clicked on. Simply put, you only pay for advertising if someone clicks on your ad. It’s an easy way of ‘buying’ internet views in addition to driving organic traffic to your site.

Search engine advertising is one of the most common types of PPC campaigns, as it allows advertisers to pay for ad placement in a search engine’s sponsored links. When someone searches for a keyword linked to their business, this method works. A campaign set up with the necessary keywords to drive paid traffic is termed as a PPC campaign in digital marketing.

The most widely utilised PPC advertising network is Google Ads. You can develop campaigns that will show across all Google services using the platform.

Google Ads ranks potential advertisers based on ad quality, relevancy, and size, as well as the price of the bid, choosing the correct ad type and keywords is critical. That’s how and where google search ads show up. Because Google is the most popular search engine, you’ll gain the most impressions by using Google Ads.

Begin small. If you’re a beginner, start with a daily Google Ads budget. After you’ve applied a new budget, check your account every day to see how your campaigns are doing. With a monthly budget of ₹6,000, you can advertise using Google ads in India. The amount can be adjusted in ₹1000 increments. There is no extra charge. You can create a common Google advertising cost budget for many campaigns for the same ad based on the amount you’re ready to spend

Best PPC platforms:

Ads by Google
When it comes to PPC advertising, Google Ads is the most well-known and often used platform. It provides the most user-friendly UI and superior data when compared to other platforms for pay per click sites.

Facebook targets your ads using demographics and interests. Additionally, when you promote on Facebook, you may also advertise on Instagram. You can link your online business or PPC website link to Facebook and Instagram in the hopes of selling your products directly through these social media sites. Another important advantage of Facebook ads is that, unlike Google, ad blockers do not prevent your ads from being noticed.

Ad Roll
Ad Roll is a famous website that focuses on retargeting people who have already visited your site in order to encourage them to return and take action.

Every business is different in terms of the industry it belongs to, its scale, product and service offerings and such. On an average, depending on a company’s needs for ppc services the agency charges them.

BrightBrain is a PPC Ads Services company in India and can provide several packages serving your needs.

Let Us Help You Be Memorable.