Campaign Conceptualization.

Creativity comes first! Creative ad campaigns deliver an 11x higher ROI than non-creative campaigns! Accurate messaging put out creatively and the hook lines in digital advertising campaigns are the ones that break out from the clutter. Something that your audience can relate to, aligned with their interests or a solution to their concerns. The main objective of a Digital Marketing Campaign is to get them to know your brand better and to encourage them to turn to your services and products.

A Digital Campaign Strategy Ensures Action!

An effective campaign is designed to convince your audience that now is the time to take action and benefit from your product or service. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are and how it will benefit them.

Bright Brain, A Leading Digital Marketing Company

Bright Brain Marketing Technologies is a digital marketing agency in Mumbai and Pune, offering the best digital campaign conceptualization services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence. If you’re looking for ‘digital marketing services in Mumbai’ or ‘digital marketing services in Pune’, get in touch with us at: +91 9920 978 384 / +91 9922 228 911

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Digital Campaign –

A digital campaign strategy is designed to convince your audience that now is the time to take action and reap the benefits of your products and services. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are selling and how it will benefit them. The main objective of a Digital Marketing Campaign is to get them to know your brand better and to encourage them to turn to your services and products.

Digital Vs. Traditional Marketing –

While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! The world isn’t going digital, it already has. The main difference between digital and traditional marketing is the medium through which a brand communicates with its audience. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. Digital advertising is more flexible, more cost-effective and it’s easier to measure success via digital marketing.

Digital Marketing involves multiple modes of communication. To name a few, e-mail marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.

In order to meet the objectives, it’s essential for us to understand the brand inside out. We, at Bright Brain, require the following from our clients in order to curate a digital campaign strategy that best satisfies their requirements and helps achieve the desired results:

– Brand Guidelines

– Brand Tonality

– Brand Messaging

– Brand Identity (logo, concept notes, and ideologies)

– Brand Positioning and USPs

– Previous advertising campaigns (online as well as offline)

– A detailed brief where the objectives are clearly defined

Yes, digital campaigns, when executed strategically, are highly profitable. Brands today understand that digital marketing has the potential to transform the way that you reach and engage your customers. More and more businesses are actively investing in targeted digital advertising campaigns owing to their cost-effective aspect.

Profitability and success is measured through calculation of ROI/ROAS or Leads Generated and Sales Driven. It can be measured in the terms of brand awareness, brand recall, brand engagements and brand uplift. Measuring success is an easier task if you have a digital agency that consistently monitors digital campaigns and sends monthly reports to keep you updated on the progress.

Yes, all the concepts, designs and content curated by your digital agency are your brand’s intellectual property. But, the agency has the liberty to use these design and content pieces to showcase within their own communication, i.e. website or social media. The agency also has the liberty to submit this work for awards and recognitions.

Every brand comes with different requirements, according to the industry they belong to.

Hence, the media coverage and platforms used for every brand are also different.

For B2C brands, Facebook and Instagram are the ideal platforms.

For B2B brands, Linkedin and similar platforms are ideal.

Media budgets also depend on each brand and their objectives. For example, if a Real
Estate business is looking to generate leads, then Google and the social media ecosystem serve as best options. Hence, the budgets are also on the higher side. On the other hand, if we consider a fashion start-up who is just looking to run their first campaign, the budgets on Facebook and Instagram can be minimal.

Your digital agency’s media team can suggest the media budgets, plans and distributions that will work best for your brand.

Yes, it is extremely important to have a central idea that defines the brand. A digital marketing campaign revolves around a central idea and is the most effective when it comes to imprinting your brand presence and services. It serves as a consistent reminder and influences your audience in a way that no other practices can.

Without a central campaign theme, the brand cannot be recognized or recalled. These digital advertising campaigns run for at least a month, with optimizations and minute changes in creative and content. Individual pieces of content break the brand’s positioning and don’t appeal to the audience. Your audience may not understand that these different content pieces are coming from the same place (your brand). A digital campaign ensures that your brand is the first thing on a customer’s mind when they look for services similar to the ones you provide.

Websites speak for a brand as a whole. They are a broad medium and leveraging them for an individual campaign or idea doesn’t work. Landing pages are very specific and consist only of the communication/information that your advertisements are promoting. These can be offers, registrations, discounts, sales, lead generation, and such.

Landing pages are created so that the user lands on one single page that only holds the necessary information. The visitor spends his entire time there, reading everything important and submitting their contact information or purchasing a product. Landing pages are important to keep the user engaged, drive conversions and are a great source of adding cookies on the user’s browser. It helps with effortlessly remarketing to this specific audience. Compared to a website, they are quicker to lead the audience to specific information related to your brand and are easier to navigate through.

The talents of an in-house team are great but limited; the expertise is confined to what roles they fit-in. An in-house team may understand the brand better. But, to ideate and execute digital advertising campaigns, they may lack the expertise that a digital agency brings to the table.

A digital agency has experts within each category, i.e. creative, branding, media, distribution, and such. This helps the agency to come up with better ideas, and a better media distribution plan than an in-house team. A digital agency also has partnerships with giant advertising ecosystems like Google Partners, something an in-house team doesn’t have. You can leverage the power of these partnerships only through agencies. They ensure campaign success. They help drive advertisements at lower costs as well.

As exclusive Google Partners, Bright Brain works directly with Google on several of their new products and solutions to increase campaign effectiveness.

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