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The Digital Wave?

Which Social Media Platform to Target for Fashion Industry

Navigating the complex world of social media platforms can be overwhelming for any brand, and this is especially true for the fashion industry. With the entire world as its stage, the fashion industry utilises social media to not only sell products but also to share stories, inspire others, and engage in live conversations with fashion enthusiasts worldwide. This article aims to assist fashion brands in effectively utilising the appropriate social media platform.

30 Apr • 4 min read

All You Need To Know About The Latest Google Update

Google Maps has brought on a brand new feature where they are relying more on visual content. With its latest search update, Google Maps pops photos of what we search. This could be venues, food at eateries and other specialties of the location. This provides images in the search results and gives the user a better experience. Pictures help users make informed decisions. This way, you are not just relying on written content, but are also taking a look at the reality of a place.

29 Apr • 4 min read

Six Signs It’s Time for a Website Redesign

In the fast-paced digital world, where we are competing with lower attention spans and quick split-second decisions, it is crucial to have a website for your business that not only retains your audience’s attention, but also encourages them to click through further and get to your product or service. The adage ‘Don’t judge a book by its cover’ stands truer today in the case of a website. Not just the immediate user interface, but the overall experience your customer has on your website decides whether they move forward with you or move on to the next business readily available to them.

23 Feb • 4 min read

Watch Your Business Soar With The Right SEO Agency

In the modern digital era, building a robust online presence is essential. That’s where a reliable SEO (Search Engine Optimization) agency comes into play, offering to transform the way businesses engage with their target audience. These agencies boast a deep understanding of the complex world of SEO strategies and are armed with the necessary skills and resources to enhance your brand’s online footprint.

25 Jan • 4 min read

A Guide to Choose the Right Digital Marketing Agency in India

In today’s digital landscape, the quest for the perfect digital marketing agency in India has become integral to a brand’s success. A digital marketing company can catalyse enhanced visibility, engagement, and conversions. However, navigating through the myriad of available options can be overwhelming and, therefore, requires a strategic approach. Here’s your ultimate guide to making a well-informed decision.

01 Jan • 4 min read

Elevate Your Event Management with These Social Media Strategies!

In today’s digital era, having a strong social media presence is an absolute must for any event management company looking to boost its online presence and expand its audience. Simply posting content is not enough; a brand must actively engage with followers, increase recognition, and ultimately drive conversion. This all-encompassing guide will delve into the realm of social media strategies, showing you how to effectively leverage different platforms to make a lasting impact on your target audience.

25 Jan • 4 min read

The Psychology Behind Effective Call to Action (CTA)

In digital marketing, a Call-To-Action (CTA) is not a mere button or line of text, but a powerful tool that strategically compels users to take immediate action or make a purchase. CTAs are cleverly placed on websites, embedded within emails, or subtly integrated into videos, all with the purpose of skilfully navigating users through the digital realm and driving them towards conversion Let’s quickly understand the power of CTA buttons

25 Jan • 4 min read

Paid Search vs Display Ads: Find The Right Strategy For Your Goals!

In the dynamic world of digital marketing, understanding the nuances and effectiveness of different advertising strategies is crucial for any business aiming to maximise its online presence and ROI.

25 Jan • 4 min read

Black Friday 2023: Trends and Statistics to Watch Out For

With the growing use of smart speakers and voice assistants, voice SEO is becoming crucial. Brands are optimising their content and SEO strategies to cater to voice search queries, making it easier for consumers to find Black Friday deals using voice commands.

25 Jan • 4 min read

The Role of A/B Testing in Enhancing Ad Campaign Performance

A/B testing, alternatively referred to as split testing, plays an important role in evaluating the efficacy of advertisements and enhancing the effectiveness of advertising campaigns. It involves comparing two advertisement versions, concluding which one performs better than the other based on certain parameters such as click-through rate, conversion rate, or engagement level. This methodology has become an indispensable part of the digital advertising playbook, allowing marketers to make data-driven decisions that significantly impact the success of their campaigns.

18 Jan • 4 min read

Local Marketing Strategies for 2024

Welcome to the ever-changing world of digital marketing, where local businesses navigate a dynamic landscape filled with both hurdles and prospects. As we embark on the journey into 2024, it becomes increasingly important for these businesses to embrace the right tactics to maintain their edge and prominence within their local markets.

18 Jan • 4 min read

The Power of Influencer Marketing: Why It’s More Important Than Ever

In a world where scrolling through your Instagram feed has become as routine as your morning coffee, the impact of social media on society cannot be underestimated. Among the plethora of eye-catching posts and witty captions, you’ve probably stumbled upon your fair share of instagram influencers, whether they’re flaunting the latest fashion trends, sharing wellness tips, or raving about that must-try skincare product. But what makes these Instagram influencers, YouTube stars, and other digital trendsetters so influential? The answer lies in the realm of influencer marketing.

28 Nov • 4 min read

Why Remarketing Ads Are Important for Your Business

You’ve got an incredible product or service, but your potential customers didn’t quite hit the ‘Buy Now’ button on their first visit. What now? Enter the unsung hero of digital marketing—remarketing ads. In this digital age, where social media influencers reign supreme and Instagram is the new catwalk, understanding the nuances of remarketing is crucial for businesses aiming to make a lasting impression. So, grab your virtual cape, because we’re diving into the realm of remarketing and its undeniable impact on your business.

28 Nov • 4 min read

Instagram Hashtags: Best Practices for Growing Your Following

In the vast universe of social media, where hashtags reign supreme, Instagram has emerged as the influencer’s playground. It’s not just about snapping Insta-worthy pics and flaunting your daily escapades—it’s about mastering the art of hashtags. In this digital jungle, hashtags are the compass that leads followers straight to your content treasure trove. So, buckle up and get ready to decode the hashtag game that’ll elevate your Instagram presence from ‘meh’ to ‘wow’!

28 Nov • 4 min read

Social Media Strategies For Gyms & Fitness Clubs

In a world where your workout selfie might just break the internet, gyms and fitness clubs are discovering the power of social media to pump up their presence. It’s not just about lifting weights anymore; it’s about lifting your social media game. Let’s dive into the world of hashtags, flex posts, and influencer collaborations that make gyms and fitness clubs the new cool kids on the social media block.

28 Nov • 4 min read

10 Proven Cloud Kitchen or Online Food Delivery Marketing Strategies in 2024

In a world where the aroma of innovation wafts through the digital corridors, the culinary landscape has undergone a tectonic shift. Welcome to the era of Cloud Kitchens and Online Food Delivery – a symphony of taste and technology. As we embark on this gastronomic adventure, it’s imperative to not only savour the flavours but also understand the secret ingredient that adds zest to this revolution – Cloud Kitchen Marketing.

28 Nov • 4 min read

Maximizing Productivity: A Guide on How to Use ChatGPT Plugins for Work

In the vast and ever-evolving landscape of digital productivity tools, one unsung hero quietly emerges—the ChatGPT plugin. This digital companion possesses the unique ability to transform the ordinary into the extraordinary, acting as a catalyst for a paradigm shift in the way we approach and conquer our daily work challenges. Join us on a comprehensive exploration of the intricate realms of ChatGPT plugins, delving deep into their potential to redefine the very fabric of your workday.

28 Nov • 4 min read

How to Use Instagram Reels For Your Business

In a world where attention spans are shorter than a cat video on the internet, Instagram Reels have emerged as a game-changer for businesses looking to make their mark. These bite-sized, engaging video snippets have taken the world by storm and are a fantastic addition to your marketing toolkit. In this blog, we’ll dive deep into the fascinating world of instagram reels advertising, explore why they’re working like a charm, and unveil the secrets to using them effectively for your business.

31 Oct • 4 min read

Multigenerational Marketing: Reaching Different Age Groups

In today’s fast-paced digital landscape, connecting with your target audience is a task that demands versatility and innovation. The concept of “Multigenerational Marketing” is a crucial strategy in this pursuit. This approach ensures that your message resonates across different age groups, making it more effective and, dare I say, hip! So, what’s all the buzz about generational marketing, and why should you be doing it? Let’s dive right in and explore this fascinating marketing trend.

31 Oct • 4 min read

What Does a PPC Specialist Do?

Picture this: You’re a small business owner, and you’re eager to grow your online presence. You’ve heard about PPC (Pay-Per-Click) advertising, but it seems like a cryptic code only decipherable by a select few. Enter the Google ads specialist, the unsung hero behind the scenes, making your digital marketing dreams come true. In this blog, we’re going to uncover the mystique surrounding PPC specialists, unravel the secrets of PPC, and reveal why you absolutely need one in your corner.

31 Oct • 4 min read

The Power of Emotional Marketing in Digital Advertising

In the world of digital advertising, where content is constantly vying for our attention, the key to making a lasting impact lies in the realm of emotions. Yes, you read that right – emotions! In this blog, we’re going to delve into the profound influence of emotional marketing in digital advertising and explore why it’s crucial for your brand to harness this power. We’ll also provide you with five effective strategies to leverage emotions for your brand, share real-life examples of successful emotional marketing campaigns, and wrap it up with some key takeaways.

16 Oct • 4 min read

Local SEO Best Practices for Small Businesses

In today’s digital age, establishing a robust online presence is crucial for the success of any business, especially for small enterprises. As the internet continues to shape consumer behaviour, it’s vital for small businesses to embrace local search engine optimization (SEO) as a powerful tool to connect with their target audience. In this comprehensive guide, we will explore the ins and outs of local SEO, why it is so essential for small businesses, and the best practices to help you harness its potential for your company’s growth.

13 Oct • 4 min read

Influencer Marketing Hub for the Beauty Industry: Strategies and Insights

You’re scrolling through your Instagram feed, and suddenly, your favourite beauty influencer pops up, raving about a new skincare product that promises to make your skin glow like a thousand fireflies on a summer night. You’re intrigued, and the next thing you know, you’ve added it to your cart. That, my friends, is the magic of influencer marketing in the beauty industry.

16 Oct • 4 min read

Benefits of Utilising Video Testimonials in Your Marketing Strategy

Marketing is a constantly evolving field, and staying ahead of the curve is essential. One way to do just that is by embracing testimonial marketing. In this blog, we’ll explore why video testimonials are here to stay, why they’re so darn important, the myriad benefits they bring to your marketing strategy, and some creative ways to make them shine.

13 Oct • 4 min read

Hyperlocal Marketing Strategies

Hey there, fellow marketers! Today, we’re diving headfirst into the exciting world of hyperlocal marketing. You know, that nifty approach that helps you connect with your audience on a neighborhood-by-neighborhood basis. It’s like a personalised love letter to your customers, and it’s about time you discovered its magic.

13 Oct • 4 min read

Effective Social Media Advertising for Lead Generation Success

Imagine if your social media efforts went beyond the realm of funny cat videos and beautifully plated brunch photos. What if they could actually help you find potential customers and grow your business? Well, that’s where social media lead generation comes into play.

16 Oct • 4 min read

Mastering Digital Marketing for Industrial Products

In the world of industrial marketing, the race to capture leads and convert them into loyal customers is just as critical as it is for startups in any other field. While established brands often have substantial budgets for marketing, many industrial businesses, especially those just starting out, find themselves facing financial constraints that make a well-funded marketing campaign seem like a distant dream. However, fear not, for the solution to this challenge lies in the realm of digital marketing.

22 Sep • 4 min read

Effective LinkedIn B2B Marketing: Strategies and Thought Leadership Examples

LinkedIn, the digital watering hole for professionals worldwide, has emerged as a powerful platform for B2B marketing. With over 774 million users globally, it offers an incredible opportunity to connect with potential clients, partners, and industry leaders. In the realm of B2B marketing, leveraging thought leadership on LinkedIn is akin to turning on a spotlight in a pitch-dark room – it helps you stand out, attract the right audience, and drive meaningful business results.

22 Sep • 4 min read

How to Build Effective Digital Marketing Strategies for Luxury Watch Brands

Welcome to the world of luxury watch marketing, where timepieces become timeless pieces of art and craftsmanship. In today’s digital age, promoting luxury watch brands has become a blend of tradition and innovation. While crafting effective digital marketing strategies may seem like a daunting task, these high-end brands need to reach their discerning audience. According to Statista, the global luxury watch market was valued at $6.9 billion in 2020 and is projected to grow steadily. In this blog, we will delve into what sets luxury brands apart, why they need digital marketing, and explore strategies through quirky yet professional lenses.

21 Sep • 4 min read

Optimizing Content Development: Streamlining Your Planning Process

In a world where the internet is nearly as essential as the air we breathe, content reigns supreme. Whether you’re a seasoned digital marketer or just dipping your toes into the vast ocean of content creation, you’ve likely encountered the term “content optimization” countless times. But what exactly does it entail, and why should you pay attention?

20 Sep • 4 min read

The Power of Social Media Contests and Giveaways: Driving Engagement and Sales

Ready to take your brand’s online presence to the next level? If you’re all about making waves on social media and getting your name out there, then listen up! We’ve got a secret sauce for you: social media contests. Yep, you heard it right. We’re talking about those awesome giveaways that not only make people stop scrolling but also drive traffic straight to your website.

04 Sep • 4 min read

15 Effective Podcasting Tips & Tricks for Success

Podcasts are becoming super popular these days, with more than 5 million active shows out there. It’s an awesome time to think about starting your own podcast!

31 Aug • 4 min read

Unlocking Your Sales Potential: Instagram Shop for Revenue Generation

Have you ever asked someone about the last app they used on their phone? Chances are, they’ll mention a social media app. This just shows how big a deal social media is in our lives! Out of all the social platforms out there, if there is one that really stands out, it is Instagram.
If you are new to Instagram, they have a new feature called Instagram Shop, which is enabled worldwide (We recommend you check what the eligibility criteria for the one in your country is if you haven’t already!)

29 Aug • 4 min read

Effective Digital Marketing Strategies for the Finance Industry

If you’re diving into this blog, chances are you’ve realized that the world of finance has taken a one-way trip down the digital highway. And guess what? You’re not alone on this ride. Whether you’re a financial guru or just dipping your toes into the fiscal pool, we’ve got some digital marketing tricks up our sleeves that are as effective as they are up-to-date. No magic wands or mystical spells here – just real-world, proven strategies that will have your finance game going strong.

23 Aug • 4 min read

Boost Your Search Rankings with an Internal Linking Strategy

Are you ready to boost your website’s rankings? Are you ready to welcome a surge of enthusiastic customers to your website? Are you set to raise your website’s search engine standing? If so, this article is for you! In the vast and ever-evolving world of SEO, there are so many strategies that can help you enhance your website’s rankings in the search results. Internal linking is one such technique that is often overlooked. If there’s anything that will really push your website’s overall structure, it is this!

In this blog post, we will explore the importance of internal linking SEO, how it works, its impact on search rankings, and how it helps distribute link juice.

23 Aug • 4 min read

Optimizing Results: SEO and Google Ads for Better Performance

If you are a business, or are thinking of starting one, we are sure you have already pulled together a strategy to work with the internet to find future customers. The internet is a crowded place, however, and it’s so easy to get lost if you are not careful. If you are a regular reader of our blog, you know that we are big fans of SEO optimization and ads, and how they help reach your target audience!

Not only do they help increase website visibility, they also improve conversion rates, lead generation, and give you the maximum return for your investment.

In this article, we will help you understand these tools, and give you simple steps on how you can optimize these tools, to drive better results for your business.

23 Aug • 4 min read

Top Digital Marketing Tips for Upcoming Festive Season in E-Commerce

The festive season isn’t just about celebration; it’s also a prime time for e-commerce businesses to shine. In a crowded arena of deals and discounts, standing out requires a well-crafted digital marketing strategy that resonates with your audience. From understanding customer behaviour to outshining competitors, here’s a comprehensive guide to help you craft a winning festive marketing strategy that ensures your e-commerce sales thrive during the holiday rush.

22 Aug • 4 min read

Google’s April 2023 Reviews Update: How You Can Use Reviews To Your Advantage

Whether you are a small business owner or a large one, you have surely been exposed to the April 2023 Google update. It is an update focused on emphasizing user experience and improving customer satisfaction by making sure that people get the most accurate and helpful information from their online reviews.

21 Aug • 4 min read

How to Handle Duplication & Create Unique High-Quality Content

Before you begin, I would like to ask you a question and would like you to ponder upon it for a second. If you could describe your brand in a word, which would it be: An echo or a pioneer?

20 Jul • 4 min read

Essential Features for a Clothing App: Top 10 Considerations

The fashion industry, where trends change as quickly as a catwalk model’s outfit! It’s true, the fashion world has undergone quite the makeover in recent years, and boy, has it become a money-making machine!

20 Jul • 4 min read

Digital Marketing Strategies for the Educational Industry

Once upon a time, educational institutions would set up big hoardings with the faces of their toppers. Today, educational institutions go one step further, the growing competition among institutions has made it important to adapt with digital marketing strategies to stay ahead in the game.

13 Jul • 4 min read

Boost Your Organic Traffic with Embedded YouTube Videos: Unlocking the Power of YouTube SEO

In today’s digital landscape, businesses like yours are constantly looking for effective strategies to increase their website traffic and enhance their online presence.

10 Jul • 4 min read

E-commerce Success with PPC Campaigns: Strategies & Tips

Welcome to the wild and wonderful world of paid media campaigns!  Let’s face it, diving into this realm can feel like trying to navigate a labyrinth of technical jargon.

23 Jun • 4 min read

Mobile Marketing Trends And Strategies: Stay Ahead In 2023

Welcome to the world of mobile marketing, where the buzz is as lively as a beehive in summer! With a staggering 7.26 billion smartphone users around the globe, it’s safe to say that mobile marketing has taken centre stage. It’s the hottest thing in the market right now, sizzling with endless opportunities and cutting-edge trends that can make your brand shine like a supernova.

13 Jun • 4 min read

Effective Digital Marketing Strategies for Nutritionists and Dieticians

In this fast-paced world of tweets, posts, and hashtags, it’s easy to feel like a tiny fish in a vast ocean of self-proclaimed diet gurus. But fear not, for your quest to stand out and make a difference begins here!

12 Jun • 4 min read

What Is “People Also Ask” And How to Optimize It?

If you’ve ever used Google (and let’s be honest, who hasn’t?), you’ve probably noticed the “People also ask” section that appears on the search results page. It’s that little box that pops up with related questions that Google thinks you might be interested in.

07 Jun • 4 min read

Unlocking the Power of Personalisation: Creating Customer Centric Content at Every Stage

Now, you might be thinking, “Personalization? Isn’t that just a fancy buzzword?” Oh, my friend, it’s so much more. In today’s fast-paced digital landscape, where attention spans are shorter than a squirrel on a caffeine high, personalization is what grabs your audience’s attention and keeps them hooked.

26 May • 4 min read

Google’s February 2023 Product Reviews Update: What You Need to Know

We know, what you’re thinking, google’s product reviews update – what is that?  Let’s understand it together!

25 May • 4 min read

Digital Marketing Strategy for Hotels and Restaurants

Like us, are your bestfriends Zomato and Swiggy too?  Gone are the days when these apps were simply meant for delivering food to our doorsteps.

18 May • 4 min read

Picture Perfect: Exploring the Magic of Bing’s AI Image Creator Tool

Tired of the disappointment when you stumble upon the perfect stock image for your blog, only to realize it comes with a hefty price tag?

11 May • 4 min read

The future of social media marketing: what’s next?

Can you imagine a life without scrolling through Insta reels or YouTube shorts? Following the activity of your favorite artists or brands? We absolutely cannot.

02 May • 4 min read

10 benefits of using Google Business for your local business

Are you ready to prepare a drop-down list of all the features that Google has to offer? We already did that because there’s so much!

27 Apr • 4 min read

The Importance of Voice Search Optimization in 2023

“Hey Siri…Play Despacito”

We know you have used this command before. (we’re not judging! It’s a catchy song.)

25 Apr • 4 min read

Digital Marketing Strategy for Real Estate Business

When was the last time you went to 99 Acres to browse listing prices and house options? Do you regularly get emails about housing options? If you do, then right there is the brilliance of digital marketing strategies!

25 Apr • 4 min read

The Digital Advertising Contenders: Facebook, Google, and Bing

Have you ever clicked on page 2 of Google? Or scrolled till the end of the first page? If you are a researcher, then probably yes. Otherwise, it is truly unbelievable.

03 Apr • 4 min read

Pharma Industry – digital marketing strategies for Pharma and Healthcare sector

Which industry do you think spends the most on advertising? You are wrong if your answer is Pharma (guessed from the blog title?). It’s FMCG. Haha, we got you!

29 Mar • 4 min read

Google Bard vs ChatGPT: Which AI chatbot is the best for you?

In this generation alone we have seen the rapid expansion of technology, from smart laptops to smartphones to now smartwatches, making life oh-so-easy for all of us. The newest useful trend is AI tools, used by students and professionals alike.

23 Mar • 4 min read

Designing your digital marketing strategy with Canva

In the digital age, businesses of all sizes need to have a strong online presence to succeed.

17 Mar • 4 min read

How to include QR codes for a successful digital marketing campaign

Purchase, scan, and pay. You would be familiar with scanning QR codes to make online payments. But did you know you could use it for other things as well?

16 Mar • 4 min read

Digital Marketing Strategies For Tours & Travel Business – Benefits, Steps and Examples

Vacations are crucial to planning for a customer, and that’s where travel agencies step in with their expertise.

10 Mar • 4 min read

Best WordPress chatbot or Live chat plugins for the website in 2023

Do you still get surprised when you end up talking to a robot on the phone? We do! Voice chatbots with a pre-recorded conversation script are too common.

02 Mar • 4 min read

How to generate traffic, leads, and engagement through Quora marketing

What is digital marketing? What are 2023 digital marketing trends? Is organic search better than paid search?

23 Feb • 4 min read

5 AI tools to make graphic designing easy for you!

Have you seen informational posts on Instagram? Have you questioned how M.O.M or Impact designs posts? If yes, we are here to answer your questions!

15 Feb • 4 min read

Brands breaking stereotypes

Knock, knock, are you looking for brand campaign ideas? If yes, welcome aboard.

06 Feb • 4 min read

Best festive campaign from this year’s holiday season!

When was the last time you watched TV and thought an ad was a teaser for an upcoming show? We all have been there, haven’t we?

02 Feb • 4 min read

Digital Marketing in 2023, a trailer!

Were you one of the businesses that were on endless calls with influencers? Were you able to stop watching YouTube Shorts? We were hooked, to be honest.

24 Jan • 4 min read

How AI Can Change Content Marketing

The usage curve of ChatGPT is even faster than Netflix, Facebook, and Instagram. We know that AI tools are taking up our space.

18 Jan • 4 min read

Video Marketing – Using short format videos for your business

Do you like to watch ads? Do you try out a product after watching its ad? Oh, blimey, don’t lie to yourself.

21 Dec • 4 min read

What are Google Featured Snippets? How to get your content to appear on it

Do you open your Google browser, type in a question, and quickly get an answer? Without having to even open the full article.

21 Dec • 4 min read

Agency vs. In-house Marketing: Which One You Should Choose

How do you follow marketing strategies? Are you partnered up with an agency, or do you have an in-house marketing team?

21 Dec • 4 min read

What is an Omnichannel Marketing Strategy?

Where do you buy your gadgets from? Do you walk into a store and immediately choose a phone model or perform extensive research – on the internet and in the store – to select a phone model?

07 Dec • 4 min read

A Guide to Content Optimization

How many times do you search for information on Google? According to stats, Google processes 99,000 searches every second. That is over 8.5 billion searches in a day!

21 Nov • 4 min read

Grow your business using blogs

Why do you choose to visit a website? Is it their blogs or their welcoming emails? In the US, internet users spend 3x more time on blogs than email. Furthermore, blogs are rated the 5th most trustworthy source of gathering online information.

21 Nov • 4 min read

Amazon SEO Guide

Hold up. Amazon SEO? Isn’t it just a platform where I can list my products? Are there strategies to optimize amazon listing as well?

18 Nov • 4 min read

Startup marketing strategy

Were you hooked to your television screen when Shark Tank was airing? We were! It reaffirmed the need for having a startup marketing plan in place for businesses.

18 Nov • 4 min read

A Guide to Link Building in SEO

Did you know that 67.5% of SEOs believe that backlinks significantly impact search engine rankings? If you’re revamping your SEO strategies, let us tell you, you NEED to know about link building.

16 Nov • 4 min read

A Guide To Understanding The Types Of Ad Targeting

Remember when you were telling your friends about that new clothing website you saw an online advertisement for?

16 Nov • 4 min read

How To Make A Social Media Calendar

Successful campaigns on social media come with a great deal of content planning, especially when multiple networks are involved. Remember how Myntra and Flipkart fought during Raksha Bandhan? One wouldn’t want to mess up such a brilliant marketing campaign!

18 Sep • 4 min read

Top 5 Digital Marketing Agencies in India

The world that we live in is highly digitalized. Consumers love to review the company from which they buy a product beforehand, to ensure the credibility and worthiness of their purchase.

18 Oct • 4 min read

10 Must have Plugins for WordPress

Are you wondering how a website can enhance the sales of your business? Well, you have stumbled at the right place!

17 Oct • 4 min read

How to market on LinkedIn in 2022: A step-by-step guide

Did you ever have a LinkedIn phase where you spent hours on the platform? Be it updating your portfolio, building connections, or following companies.

06 Oct • 4 min read

10 Types of Content that can change your marketing game!

Content is King. With the rise in technological advancements, content has been at the forefront of everything we see. It’s in your subscribed newsletters, on your phone, and even on pamphlets you see when you’re outside. The fact that you’re reading this right now is an example of content writing. We know how important digital marketing is in this era. But what is a lesser-known fact is that digital marketing can help build trust, confidence, and loyalty for your audience!

06 Oct • 4 min read

Types of Email Marketing

Cleaning an email inbox is honestly one of the most tedious things ever. What if you end up deleting an important email?

15 Sep • 4 min read

Benefits Of Branding

The concept of branding has been all around you. It can be one of those Instagram ads that are luring you into buying another face mask. Trust us, we’ve all been there!

15 Sep • 4 min read

Importance of keyword research in SEO: Complete Guide

07 Sep • 4 min read

User Generated Content – A Guide to Consumers Trust

Do you get excited to share your favorite brand’s product on social media? Have you seen brands releasing campaigns asking you to show their products? They are pretty exciting, aren’t they?

26 Aug • 4 min read

Benefits & importance of content marketing

Do you like to read articles released by your favorite brands? Do you anticipate video releases by a brand to get an idea about their services?

25 Aug • 4 min read

Benefits of Email Marketing

How many times do you check your email? Do you constantly feel the need to open your email for important messages?

25 Aug • 4 min read

Amazon Marketing Strategy – A Guide to Amazon PPC

When was the last time you opened Amazon to browse “potential items to buy”? Or let’s make it easier, what was the last item you purchased on Amazon?

25 Aug • 4 min read

YouTube Video Ads for Beginners: A guide to launching your video ad campaign!

Have you ever wondered how YouTube sometimes displays such awesome ads whenever you watch a video? Sometimes it also makes us forget what we came to watch. As much as we wait to skip to the good part, the ads are compelling enough to make us stay till the end.

08 Aug • 4 min read

Benefits of Influencer Marketing

“Tick Tick Boom”! What comes to your mind as soon as you hear this statement? There are only two correct answers. Is it a flashback of Instagram reels or a recollection of Andrew Garfield without his spiderman costume?

21 Jul • 4 min read

10 strategies for effective online reputation management

According to the statistics of Review Trackers, 94% of consumers say that a bad review has convinced them to avoid a business.

14 Jul • 4 min read

Push vs. Pull Strategies in Marketing – Examples and How to use them

14 Jul • 4 min read

10 Internet Marketing Strategies That Work

Having an online business is not an easy task but it is surely pleasing. The lucky part is that you get a lot of opportunities to flourish your business by exploring internet marketing strategies.

29 Jun • 4 min read

Difference between SEO and SEM

When was the first time you heard about SEO? We bet you thought it was some complicated application, didn’t you?

29 Jun • 4 min read

How to set up the Facebook ads campaign

You must have seen your grandparents speaking Facebook language and being interested in all of the things they witnessed there. More than half of the world now floats on the rock of another planet, Facebook. It’s millions of people together from all kinds of cultures and interests in the same place. You’re not the only one wondering how to post Facebook ads!

09 Jun • 4 min read