8 Best E-Commerce Platforms In India

Ecommerce platform

How often do you end up window shopping for items that you may not even need only cause you’re bored? Can’t count! Well, we’ve all been in that boat, especially when brands have tempting offers.

When it comes to connecting with customers, brands now have an effective and efficient route for doing so in the digital realm, thanks to Covid 19. With so many new D2C companies popping up, it’s easier than ever to start an internet/E-commerce store.

When beginning a new ecommerce business, many factors must be considered: top ecommerce platform, payment gateway integration, product photography, social media strategy, customer acquisition, customer retention, search engine optimization and so on.

You’ll get the hang of most of it once you take the first step of choosing the right platform.

To make things easier, here’s a list of the top 8 essential things to consider when choosing the best ecommerce platform:

1. E-Commerce Websites’ Serviceability/Pin Code Reach

2. Products, Services, and Advantages

3. Mechanisms of Delivery

4. Delivery Speed

5. Visibility of Tracking

6. Delivery Proof

7. Returns Administration

8. Ecommerce Platform Track Record And Reviews

The number of e-commerce platforms and content management systems has risen over time. Many of these offer custom software and platform solutions. Do you also often wonder which ecommerce platform is best in India?

Choosing the best ecommerce platform for startups to utilize and develop your online store might be challenging, especially if you aren’t a techie or an ecommerce expert.

Relatable? Let’s help you narrow down your search for the right online platform to sell products in India for your needs and wants.

8 Best E-commerce Platforms In India

1. Amazon India

Fun Fact: Statistics claim that Amazon has an 89 percent audience reach in India. Averaging 322.54 million monthly visitors since its introduction in 2010, the site is by far India’s most popular.

Electronics are the dominant e-commerce segment in India, and Amazon’s user interests align with this. They also provide products in areas such as Echo and Alexa, Amazon Prime digital media, men’s and women’s fashion, home, grocery, sports, and automobiles.

So if you’re planning to start a business specific to electronics, Amazon is the best ecommerce platform in India.

Also Read: Why Should ECommerce Brands Leverage Amazon Advertising?

2. Flipkart

While trailing Amazon by 100 million monthly visitors, Flipkart is an Indian e-commerce success story, competing with international heavyweights. Like Amazon, Flipkart is most popular among customers for electronics. It also stocks TVs and appliances, fashion, furniture, sports, books, and more.

Make sure you go through their terms and conditions thoroughly before you sign up!

3. Meesho

Meesho is one of the fastest growing e-commerce platforms in India. The platform allows shopping and reselling both for all its users. They offer a wide range of high quality products that make sure their customers are satisfied.

The platform was launched in 2015, by Mr Sanjeev Barnwal and Mr Vidit Aatrey in Bangalore, Karnataka. The platform has gained immense popularity recently with its secure and timely transactions.

4. WooCommerce

WooCommerce is an E-commerce plugin that allows its users to create an e-commerce website by linking/ using their already existing WordPress website.

Popular with small business owners, launched in the year 2011, WooCommerce makes sure you save some extra bucks by providing a free e-commerce platform.

5. Nykaa

Nykaa started as an eCommerce platform and now has 76 physical stores across India. With over three lakh products from over 2000 national and international brands, it is India’s most popular online cosmetics and beauty store. However, Nykaa caters to bigger brands so if you’re just starting out, you might want to consider other platforms before Nykaa.

If you own a business in the beauty and wellness industry, Nykaa is your best bet!

6. BookMyShow

BookMyShow is India’s most popular media and entertainment company. BookMyShow is India’s one-stop shop for movies, events, plays, sports, activities, and monument tickets. If you’re in the entertainment industry, BMS is what you should opt for as it would give you exposure and drive just the right audience for you.

7. IndiaMart

It is one of the oldest and best e-commerce platforms for generating leads and listing businesses.

IndiaMART is a platform that links manufacturers, suppliers, and exporters across industries, including construction, industrial machinery, garments, electronics, chemicals, dyes, and solvents.

8. Ebay

An online shopping site that works both for businesses and people who want to buy things for their own businesses. You can buy and sell for your business at eBay!

In addition, they offer an India-specific payment mechanism called PaisaPay that protects consumers and sellers from product damage while in transit.

This ends our guide to the top 8 e-commerce platforms in India. We hope this helps you all choose the right platform for your online store. If not, we can still help you!

Choose not just the right platform, but also the right design, strategy along with exceptional digital marketing services. Choose BrightBrain!

We are a Digital Marketing & Advertising Agency focused on branding and sales efficiency. Our competency lies in digital advertising, SEO, SEM, Amazon Advertising, social media marketing, web development, and online branding. Our multiple Google Partnerships allow us to work with Google’s internal team, adding greater value to our clients’ successes.

We’re just a call away, so let’s hear it tring tring cause your business is calling!

Suhail Bajaj

Suhail Bajaj is the co-founder of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj