10 strategies for effective online reputation management

Quote behind a taxi

According to the statistics of Review Trackers, 94% of consumers say that a bad review has convinced them to avoid a business.

A considerable percentage, isn’t it? Now imagine your customers being a part of this number. Not the best feeling, is it? A brand’s reputation is shaped by customer feedback and reviews, there’s no way around it. Your customers are your reputation and vice versa.

To have correct information displayed, you must ensure that you are as transparent about your services as possible. One way to ensure this is through online reputation management (ORM).

We’re sure you are wondering what ORM is now. Don’t stress your brain cells about it, let us break it down for you.

What is Online Reputation Management?

ORM is the process of creating a positive perception of a brand on the internet through social media, blog sites, press releases, etc.

Online reputation management examples are as follows:

• Responding to feedback
• Track business reputation using SEO tools
• Engage in interviews
• Influencer engagement
• Community service

As you can see, online reputation management can help you to form a brand image that existing consumers trust and new ones are willing to experiment with.

If you are wondering how to build your brand image, you have come to the right place.

Top 10 online reputation management strategies

As you would have understood up till now, online reputation management strategies are important to supervise your online presence. Read on to find out some not-so-hidden secrets to keep up with your brand image!

1. Build your internet presence through social media

With digitalization, you need to be on social media. This includes the “big three” – Twitter, Facebook, and Instagram. You can also use other platforms like LinkedIn and Pinterest, depending on your business model.

This will help you to expand your reach and allow you to connect with your customers. Hence, maintaining an internet presence is essential as it will give you a platform to advertise and build customer loyalty.

2. Increase online reviews and respond to them

According to statistics by Qualtrics, 93% of customers read online reviews before they buy a product. This makes it important for you to take care of any negative reviews left behind for your business.

In case you have negative reviews, you should respond to them and try to solve their problems. Most often the consumers want a response from the brand within a week.

3. Grow the online visibility of your brand and products

Listing your brand and products online will help potential customers find you. After all, you don’t want to be seen as following someone else’s shadow.

This comes with the following:

Developing websites
Developing social media profiles
Collaboration

By doing so, you will prevent anyone else from gaining control of any online usage and redirect customers to you and not fake profiles.

4. Update your blog frequently

To manage online reputation, blogging is a very good technique. It will give you a chance to show your expertise. Furthermore, it generates customer trust in your brand as it ensures them you know what you are doing.

Adding icing to the cake, using SEO techniques, you can further create content that will boost your business on various platforms. This comes with the fact that SEO tools help you bring in quality traffic without spending a penny!

5. Don’t engage in online arguments

Arguments are never appreciated – online or offline. Instead of satisfying your ego, you should aim to stay professional. This will help you to gain customers’ trust much more than adding fuel to the argument.

his is to ensure you don’t comment on certain things that might degrade your reputation.

6. Keep crisis management strategy ready at hand

You never know when a crisis can hit you. What if a negative review goes viral? You need a crisis management team/strategy to help you to clean up the mess left behind.

What are the ORM strategies which will help you prevent a crisis?

1. Alerts whenever negative conversation peaks about your brand.

2. Maintain a track of new technologies.
3. Choose the platform with the most active audience as your primary communication space.
4. Respond to negative reviews and comments actively.

7. Use anchor linking

An anchor link is a web page element that links to another location on the same page. These are used in case the page is text-heavy, enabling visitors to go to a specific part of the page.

This improves user experience, makes it easier to navigate your page, and directs people towards important aspects of the content. This will also help you to include primary keywords in the link name.

8. Get listed in business directories

How often have you tried searching a brand’s contact info and failed? Did it make you exasperated? If it didn’t, we must say you are a saint.

You can list it in various business directories. Some require payment, but most are free, like Google. What you need is a consistent business name, contact info, and address to list you up.

Listing on websites with your addresses and contact information will enable:

1. The credibility of your brand
2. Brand visibility
3. Traffic boosting
4. Ranking boosting

9. Take help from the experts

A person can only do so much. Monitoring ORM social media and engaging with customer queries and reviews is important. It’s better for your mental peace and the brand’s well-being to give reins to the experts (AKA us).

We will provide you with the best ORM strategies to give you efficient results.

10. Don’t lie about your brand

We know things can get frustrating when you don’t get results. But remember, nothing is worse than putting up fake reviews or fake statistics about your brand.

This is because developing brand trust takes time. If consumers find out that false information is being displayed, it will further tarnish your image through negative reviews and word-of-mouth.

In Conclusion

How you manage your reputation is very important. As access to the internet has increased multifold, you need an expert’s opinion to guide you through the process. You can count on us for anything and everything.

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for branding and increased sales efficiency. Our expertise includes Digital Advertising Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our two Google Partnerships bring a unique opportunity to work with the internal team at Google, adding even more value to our team & clients’ successes.

Suhail Bajaj

Suhail Bajaj is the co-founder of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj