In today’s Advertising landscape, one cannot ignore social media. Social media platforms are so well established, that the popular networks have managed to maintain prominence from year-to-year. They give different brands a means to create awareness about their services, generate curiosity about their products, communicate with relevant audiences and convey the very purpose of their existence.
In the last decade, Social media has strengthened its hold over our choices and opinions. Proof being that the last thing we do before sleeping and the first thing we do when we wake up is glue our eyes to our screens. Our fingers are busy taping and clicking and scrolling as our brain tries to take in the pool of information made available to us through social media and social media only.
To help you grasp the true power of Social Media, here are some facts-
-The number of internet users worldwide in 2019 was 4.388 billion, up 9.1% year-on-year.
-The number of social media users worldwide in 2019 was 3.484 billion, up 9% year-on-year.
– 54% of social browsers use social media to research products.
-An average of 2 hours and 22 minutes are spent per day per person on social networks and messaging.
– 73% of marketers believe that their efforts through social media marketing have been “somewhat effective” or “very effective” for their business.
These numbers vouch for the fact that Social media for business development has become the need of the hour. So, how can businesses leverage this power to make their online presence stronger? Here’s how-
Not all social media channels require your attention. If you have 3 hours to allot to social media in a day, don’t divide those hours thinly across 3-5 different social media channels. Instead, take 1 or 2 channels that are sure to work for your brand and invest your time, money and resources there. Figure out who your audience is and which social media network shelters them.
Quick social media statistics:
-With over 2.32 billion active users, Facebook is the most widely used social media platform.
– 90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
-Facebook, Twitter and Pinterest drive the most social media referral traffic back to websites. But YouTube, Google+ and LinkedIn drive the most engaged traffic.
The process of setting realistic goals on social media for business growth is a must for today’s marketers. At the end of the day, marketers need to have answers with regards to social media ROI. By defining goals, you’re able to point to the specific steps and actions you’re taking to meet your business’ needs.
Setting up data-driven goals also helps you respect the budget. It is the key to figuring out what and where you need to spend to see positive results.
People prefer to purchase from brands they recognize. This is where social media comes into the picture. Marketing isn’t just about showcasing a product or highlighting their services. Social media makes it easy for brands to build a story that is easily relatable to their audience and create a lifestyle where their products and services fit in perfectly. Make the audience want to be a part of your story.
Invest your time into creating and posting relevant content, cover images, impactful logos and profile photos on social platforms.
Keep your companions close and your competitors closer. As well as your business might be performing, monitoring similar-natured content generated by your competitors always comes in handy. Competitive analysis is an essential tactic for finding out what your competitors are doing and where you stand in comparison to them. Social media is the easiest way to do this.
There are a number of tools you can use to conduct competitive analysis. It is all about drawing inspiration from their successes and learning from their mistakes. Keeping an eye on the social metrics associated with content relevant to your industry is a must.
Influencer marketing is the buzzword today. Influencers have a large, devoted follower base because they offer valuable insights into things that are trendy and fashionable. Using social media influencers is a great way to promote your brand to a whole new audience.
49% of consumers claim that they rely on influencer recommendations on social media to inform their purchasing decision. If consumers feel confident in the recommendation from an influencer, they’ll be more likely to purchase the product. This proves just how easily brands can benefit by partnering with the right social media influencers.
Counting on organic growth to improve your brand’s social media presence is a thing of the past. Thanks to paid advertising, there’s greater possibility for your content to reach the target audience in the most cost-efficient way. Joining Facebook, LinkedIn, and Twitter, Instagram rolled out its own Sponsored Ads last year. With social media platforms bearing their own advertising models, paid has outraced organic in the social media and content world.
What matters is today is how you promote and distribute content. To figure this out, consult the right social media marketing agency to help you build a data-driven paid advertising campaign.
Creating high-quality content is one way to gain popularity among your audience. People love coming across content that entertains them, serves their interests and offers solutions to their problems. Creating and sharing content that’s indulging ensures that your audience sticks around long enough to make a purchase. Once a personal connection is established, it keeps them coming back, hungry for more.
The other key benefit is that it improves your organic presence in search engine rankings. Putting up value-added that on social media ensures that a lot of people see it.
Generation of high-quality traffic isn’t the end goal for any business. In order to succeed, you have to convert this traffic into paying customers. To achieve this, here are two effective methods:
A Strong CTA- Design an appealing call-to-action works wonders. Post a strong call-to-action on your social media profiles to motivate customers to make a purchase.
Contest or Discounts- This is an impactful way to generate sales. It also leads to improved brand awareness and promotes your products as customers are more likely to share discount updates with their friends.
With social media, you can talk directly to your users and customers and let them get to know your brand better. It gives you the opportunity to build a rapport with your users that translates into brand loyalty and creates potential customers.
Keep in touch with your audience through social media platforms by responding to comments, mentions, and messages. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. Interact with customers through social media platforms to show them that you care.
Yes, businesses today are quite keen on measuring the ROI of their Social Media Marketing. If you consider consumer motivations when measuring the social media investments they make while engaging with your brand, it helps serve both – short-term goals like increasing month-on-month sales via social media marketing campaigns, and the long-term returns like eventual scaling up of corporate investments in social media.
A social media marketing agency taken on multiple responsibilities for brands that engage with them. First and foremost, they manage a brand’s presence on all social networking sites while devising strategies to increase brand awareness and visibility amongst the right audience. An in-depth understanding of social media, content, and digital marketing, allows them to align goals, set performance indicators and bring in great results.
Increasing brand awareness by interacting with the right set of consumers has to be a priority for small businesses. Social Media is an incredibly easy, yet an effective way of engaging with the customers to promote the brand and its offerings. The strategies you devise with the help of your learnings allows you to nurture the existing customer base, all while attracting new consumers.
Social Media KPIs to track the Reach:
-Share of Voice
Social Media KPIs to track Conversions:
-Lead Conversion Rate
Social Media KPIs to track Engagement:
Yes, social media plays a significant role in bringing in good results for B2B companies as well. It helps by helping you identify the potential customers, positioning the product in a way that it solves the problems or serves the interests of these customers, creating a bond by interacting with them, and nurturing these leads to develop a concrete database.
BrightBrain Marketing Technologies is a digital marketing company provides top-notch services that cater to your Digital Marketing needs. At BrightBrain, we stay up-to-date on the new digital marketing trends so our clients can meet customer demands and stay competitive.
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