If you’ve ever had a discussion about digital marketing techniques, you’ve most likely heard the term SEO being thrown around. You may be aware that SEO has to do with search engines. But, exactly, why is SEO important?
In this article, we will discuss why SEO is important for your business, in digital marketing and how it’s becoming the need of the hour!
SEO is an abbreviation for Search Engine Optimization. In the most basic terms, the importance of Search Engine Optimization (SEO) is that it improves your online visibility. This means that the more people who visit your website, the more online traffic you will receive, and the more likely you will be to sell your product or service to a larger number of people.
On a Google search page, there are only ten results—yes, ten.
So, when you do a Google search, how often do you go past the first page and onto the second, third, or twentieth page of results? Most of the time, you won’t have to because the first few options on that first Google page contain the information you sought in your search query.
Don’t you want to be on the first search results page alongside your competitors if a prospective customer types in a topic relevant to what your business can provide? If you’re not in one of the top ten search results, another company has gained a new customer—or you’ve lost one.
This is why SEO is important for your business: SEO empowers you to be the go-to person for potential customers’ questions. SEO, in addition to increasing visibility and traffic, contributes to your authoritative voice in your field which leads to brand trust, which leads to sales.
Organic search is a significant component of most businesses’ website performance, as well as a critical component of the buyer funnel and ultimately converting or engaging users.
We know that the vast majority of people who have access to the internet use Google at least once a day to find information. Being highly visible as a trusted resource by Google and other search engines is always beneficial to a brand. Brands get there with quality SEO and a high-quality website.
The importance of search engines is that they often consider a site that ranks high on results pages to be of good quality and trustworthy, which increases your company’s credibility.
Creating high-quality, informative content increases trust and helps SEO. You’re more likely to rely on a business that has detailed blog entries outlining what their products do and how they can help you. In comparison to a website that merely has landing and product pages with basic product or service information.
Building backlinks (when your website link is used for reference on other pages) and having a well-functioning website are two other SEO components that contribute to trustworthiness and reliability.
SEO is a cost-effective and efficient technique to expand your company’s internet exposure. Search engines crawl on your site 24 hours a day, promoting useful material and assisting you in organically finding new clients.
To begin, you can examine your consumers’ actions. When people come to your site, you can monitor their behavior and alter your campaign accordingly. Second, you may look at what your competitors are doing, which keywords they are targeting, and what methods they are employing. Your team may learn from their successes and failures in order to develop the best strategy for your product.
Paid (PPC) and unpaid (SEO) marketing tactics complement each other beautifully. PPC helps your site appear at the top of sponsored search results, whereas SEO benefits your site by helping it appear at the top of organic search results. Having both results appear at the top of the search engine page strengthens your brand’s reputation and demonstrates that you aren’t just paying to be on top. You can utilize SEO to improve your PPC efforts – for example, if you use a high-ranking page as part of PPC advertising, it may perform even better, especially if the term has a lower cost-per-click.
To make SEO methods work, your website must contain optimized content that makes navigating easier for your users. Improving your user experience will encourage people to stay on your site longer. If consumers spend a long time on your page, SEO bots will consider it relevant, which will boost your position. Search engine algorithms reward websites that provide a positive “UX,” or user experience, which will enhance your sales.
Online search queries that used to take place at a store have climbed by 15% in the last several years.
Another reason for the importance of SEO is that it aids offline sales. People frequently consult store websites before physically coming in to purchase an item, which comes as no surprise. They also use Google to compare pricing, locate local shops, check inventory, and, most crucially, read customer reviews. As a result, an effective SEO strategy benefits both online and physical sales.
Within the first year, SEO usually yields tangible results. It allows you to develop your brand awareness with your audience over time as a long-term approach. Your internet presence will continue to draw new visitors even if the market changes. Aside from keywords and long-tail keywords, you may strengthen your strategy by implementing the following:
Your marketing team can develop powerful methods at the heart of your campaigns over time. You can target your buyer persona and develop your business with the correct SEO approach.
SEO comes with a treasure trove of benefits, and also with complex terminologies and ever-changing trends. To not miss out on opportunities and explore all the possibilities, it’s important to have a dedicated team of SEO experts who keep optimizing strategies and implementing new ones, as and when required.
BrightBrain Marketing Technologies, a Digital Marketing Agency, provides top-notch SEO services that best cater to your SEO needs. Now, reach a wide audience across the globe and an increase in the probability of finding better opportunities with the targeted audience. Our experts carry out a pre-SEO website audit to identify the gaps, track and monitor factors such as website traffic, conversions and rankings across search engines and social media platforms to improve your website’s SEO and overall marketing efforts. So, let’s start the process for bringing your business in the Top 10!