With brands, old and new, overpopulating the already crowded Internet, gaining visibility and maintaining it has become increasingly difficult. That being said, thanks to new-age marketing tools, it’s not impossible. As the challenges have multiplied, the solutions have evolved. One such solution that has lived up to its role of an effective marketing tool is Search Engine Optimization (SEO) – the one that makes you wait, but also makes up to you in due time.
Search Engine Optimization is known to be the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Optimising your web pages can drastically improve your sales, your online visibility and brand value.
Today, Google is the biggest facilitator of SEO. However, the humble marketing practice was born before the world’s most popular search engine saw the light of day. It began with the launch of the first website published in 1991. Two decades later, SEO has grown and how! Given that 3.5 billion searches happen on Google each day, investing in SEO is a must for businesses aspiring to grow, organically. Need more convincing?
To best leverage the power of SEO, it’s important to understand how it functions, the difference between on-page & off-page SEO and what benefits they can bring your way. Let’s dive right in-
Search engines like Google are no longer about all-things-keywords. They have a soft spot for brands that create high-quality, relevant content addressing the needs and wants of the consumers. On-page and Off-page SEO are two ways to create a lasting impression both in Google and the audiences’ mind, but utilizing them properly requires you to understand their purpose.
On-page SEO involves actions taken by you that contribute to the search rankings of your own website. Here are some of the key examples – optimising your website with high-intent or high-volume keywords, curating engaging content, optimising page load time, and highlighting a new product or service. Off-page SEO comprises factors beyond your own website, including link building (external links), social networking, brand mentions, and such.
Why On-page SEO – 72% of marketers say that relevant on-page content creation is the most effective SEO technique. It can increase traffic by as much as 2000%. According to HubSpot, companies that produce blogs get 55% more website visitors than those that don’t. Also, 43% of people click on a given result, solely based on the meta descriptions.
Why Off-page SEO – High-quality content and link building are the top 2 ranking signals in Google’s algorithm. 91% of marketers optimize their social media profiles for SEO by doing things like writing relevant social media bios, including relevant links, and posting consistently.
Why pick one when you can have the best of both worlds? Especially when neither of the strategies involve high costs. Yes, be it on-page or off-page, SEO is one of the most cost-effective marketing strategies. Imagine the benefits pouring in when all the above tactics are bundled together in one rock-solid SEO strategy? Besides, throwing all your eggs in one basket can lead to you walking on eggshells when it’s time to analyse results. If you are a business looking to grow organically, investing in both is a winning move.
SEO comes with a treasure trove of benefits, and also with complex terminologies and ever-changing trends. To not miss out on opportunities and explore all the possibilities, it’s important to have a dedicated team of SEO experts who keep optimising strategies and implementing new ones, as and when required.
BrightBrain Marketing Technologies, a Digital Marketing Agency, provides top-notch services that best cater to your SEO needs. Now, reach a wide audience across the globe and an increase in the probability of finding better opportunities with the targeted audience. Our experts carry out a pre-SEO website audit to identify the gaps, track and monitor factors such as website traffic, conversions and rankings across search engines and social media platforms to improve your website’s SEO and overall marketing efforts.
Are you ready to up your SEO game? Contact us today!