Importance of keyword research in SEO: Complete Guide

About Keyword Research

In a day, Google has over 7 billion searches. That means every second, thousands of people are googling something or the other on the internet, trying to find an answer to their questions.

Why are you reading this article at present? Did you google ‘why is keyword research important?’ Or maybe you typed “what is keyword research?”

Keyword research is essential from a consumer’s as well as a business’s point of view because the former readily gets the information that they want while the latter gets the audience that matches their interests.

That’s not it, let’s give you a bigger surprise!

Drum roll, please! We bring to you a keyword research guide to answer your burning questions.

What are SEO keywords?

Search Engine Optimization keywords, popularly known as SEO keywords, are keywords in blog content that make it possible for people to visit your website through search engines. SEO keywords reveal the intentions of a customer, and they can highly impact the success of your business.

They serve their purpose if they have significant search volume, relevance to your brand, strong conversion value, and good competition. You would be wondering if it’s just keywords, how difficult can they be right? Well, the relevance of knowing about keyword research comes with understanding its importance.

Importance of keyword research

Fun Fact: Google currently has around 86.86% of the search engine market! And guess what? Google organic search is responsible for 59.2% of the world’s web traffic.

According to a report by Statista in 2021, there are about 1.88 billion websites worldwide. And the numbers are just increasing. Now imagine the amount of content that will be present on the web. It’s likely that if you don’t use appropriate keywords, your website will be lost among billions of others.

Don’t worry, experts like us can save you from this doomsday 😉

Using the right keywords in your articles, blogs, product description, or alt text can help your website to improve its ranking in search engine results. Hence, using a keyword research tool will help drive traffic, and get you visitors even after months.

The thing is, they help you advertise your brand without spending bucks on different ad campaigns. Furthermore, organic traffic usually outperforms paid traffic! The more clicks your website receives, the better it is for you!

While you should always look for an expert for this (we hope you are keeping us in your thoughts), it is always better to know how to do keyword research!

How to do keyword research

Platforms like Google and SEMrush have keyword research tools. However, even before you use it, there is a list of steps you should follow to get the best results. Having a strong keyword strategy will help you give marketing insight, traffic growth, and customer acquisition!

1. Make a list of relevant topics based on your business.

Now, this is important so that you come up with important topics for your business and then use it, later on, to come up with specific keywords. These can be topics you blog about frequently or something that comes in your sales conversations. Knowing the relevant topic and keywords will help you know about their monthly search volume and tell you whether it is useful for you or not.

2. Identify the keywords going with your topic

Let’s say one of the topics is email marketing. So what will be the relevant keywords? Some of the phrases that you can use include what is email marketing, why is email marketing important, and so on. Make a list of all the relevant words and phrases you think consumers will google about!

3. Work it out whether the keyword satisfies user intent

You cannot go around using several keywords for your content. It can be difficult to figure out the intent. If a consumer types in ice cream, did they do so to find ice cream shops or flavors, or maybe learn how to have homemade ice cream? The best way to figure out intent will be to input the keywords in a search engine to see what sort of results come up.

4. Research-related search terms

Now, as awesome as it will be for you to come up with a hundred keywords by yourself, it’s likely that you start getting a headache right after noting down five of them. To make things easier, you can just type in your keywords in google and take a look at the related search terms present at the bottom of Google’s results. It will help you gauge more keywords!

Now that you have made a list of keywords that you want to target for your website, you can also use other keyword research tools to help you with optimization. Furthermore, keyword research tools will also help you to figure out their monthly search volume, and in order will let you know their relevance.

Using SEO keywords is essential to growing your business in the present world of digital marketing. They’ll not only help you rank better, but will also drive traffic and increase your company’s brand value. We are here to aid you with that!

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj

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