Designing your digital marketing strategy with Canva

Digital Marketing Strategy with Canva

In the digital age, businesses of all sizes need to have a strong online presence to succeed. One key element of that presence is a well-designed digital marketing strategy. While designing a marketing strategy may seem like a daunting task, tools like Canva make it easier than ever for businesses to create high-quality visuals that can help attract and engage customers.

So how can you make your own digital marketing strategy using Canva? Why is a digital marketing strategy important in the first place? What are the tools you will use? How to use the Canva app? Whether you are an established brand or an up-and-coming small business, in this article we will walk you through all!

Why is a digital marketing strategy important?

Digital marketing refers to any promotional efforts that use digital channels to reach consumers. This can include things like social media marketing, email marketing, search engine optimization (SEO), and more. As businesses go through an intense transformation, using the internet and all the tools it offers to create a brand, digital marketing becomes even more important. With so many platforms, each unique in its requirements, something as simple as the right colours could make or break your brand. Don’t stress though, because with the right tools you can do anything!

Here we introduce to you one such easy and effortless tool: Canva.

What is Canva?

An Australian graphic design tool, Canva is a (mostly) free platform to create graphics and presentations. Canva uses thousands of templates, clip art, stock photos and even intuitive software that makes colour decisions for you, Canva is the solution to all your digital marketing problems. Using the Canva app is very easy.

Canva is a versatile tool that can help you create effective marketing materials, here are some reasons why:

1. Stand out from the crowd

With its huge library of templates, graphics, and fonts, you can quickly create stunning social media graphics that are sure to catch the eye of your target audience.

2. Design professional-looking email newsletters with no industry experience

Crafting compelling email newsletters that engage your subscribers can be hard. Using Canva design ideas, you can create beautiful email designs without any graphic design experience

3. Share info with infographics

Infographics are a powerful way to communicate complex information in a visually appealing way. Canva offers a variety of editable infographic templates that can help you create beautiful visuals at the snap of your fingers. Make creative digital marketing poster designs.

4. Editable templates

You can use Canva’s templates as a starting point and then customize them to fit your brand and your message, whether advertisement posters or creative designs for social media.

5. You can even design websites

Landing pages are an essential part of any digital marketing campaign. They’re the first page that visitors see when they click on a link, and they can make or break the success of your campaign. Canva offers a range of landing page templates that you can use to create attractive pages in no time.

6. And the best part? Easy to work in a team

Canva makes it just so easy to collaborate with team members on your digital marketing projects. You can invite team members to edit designs, leave comments, and provide feedback, making it easier to work together and make sure that your marketing materials are the best they can be.

Now that we have convinced you how useful Canva can be, here are some ways you can design your digital marketing strategy with Canva!

Design your digital marketing strategy with Canva

To create your own strategy with Canva, here are some points to cover:

1. Do your research

knowing your competitor and your audience is important. This includes information about what channels of marketing your competitors use, which ones your customers use and so on. Pick the channels they use. If they primarily use Instagram, you can use Canva’s special size templates and video editing software to create masterpieces.

2. Test your material

Review analytics of the posts and designs that you are making. Some will garner more attention than others. Learn which ones work so you can use more of them.

3. Templates

choose the templates that work for you from their wide range. Customise the template to match your brand’s aesthetics.

4. Add your message

convey your message, keep it clear and impactful. You can go as wild as you like with the designs, the font can be sober or loud. Canva has a large variety of interesting fonts and font combinations.

5. Using high

quality images-images play a vital role in digital marketing, choosing from Canva’s vast library of stock images, now even larger after their acquisition of Pixabay.


Canva is a super simple, no-friction, no-mess tool that can get you started on your digital marketing journey. It has loads of templates, colours, and editing tools, whether you are making a video, designing a website, creating infographics, making email newsletters, or even designing presentations.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj

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