Instagram Hashtags: Best Practices for Growing Your Following

BrightBrain's Instagram Hashtags for Follower Growth

In the vast universe of social media, where hashtags reign supreme, Instagram has emerged as the influencer’s playground. It’s not just about snapping Insta-worthy pics and flaunting your daily escapades—it’s about mastering the art of hashtags. In this digital jungle, hashtags are the compass that leads followers straight to your content treasure trove. So, buckle up and get ready to decode the hashtag game that’ll elevate your Instagram presence from ‘meh’ to ‘wow’!

What are Instagram Hashtags?

Hashtags are the heroes of the Instagram narrative. They’re the secret sauce that spices up your posts and connects you with a global audience. Think of them as the backstage passes to the hottest show in town—your Instagram profile. But what exactly are these magical pound signs doing behind the scenes?

According to a recent study by Socialinsider, posts with at least one hashtag average 12.6% more engagement than those without. That’s the power of the pound! So, let’s demystify the wizardry behind Instagram hashtags.

How to Use Instagram Hashtags?

Now that you’ve unboxed the magic, let’s talk tactics. It’s not just about tossing random hashtags into your captions; it’s about strategic placement and relevance. Think of hashtags as your social media sidekicks, amplifying your content and making it discoverable. The key is to strike a balance—don’t go overboard, but don’t be a hashtag hermit either.

Research from HubSpot suggests that posts with nine or more hashtags receive 2.5 times more engagement than those with fewer. So, sprinkle those hashtags wisely and let the engagement magic unfold!

How to Find Suitable Hashtags for Your Brand?

Choosing the right hashtags is like finding the perfect outfit for a night out. It requires a bit of flair, a touch of strategy, and a dash of creativity. Dive into the Instagram ocean and fish out hashtags that resonate with your brand’s vibe. Tools like Instagram Insights, RiteTag, or Hashtagify can be your trusty companions in this quest for the golden hashtags.

According to a report by Mention, posts with niche hashtags have 60% more engagement than those with generic ones. So, embrace the unique and let your brand’s personality shine through!

Special Tips for Using Hashtags:

Ready for some pro-level hashtag hacks? Strap in, because here’s where the magic gets a little more enchanting. First off, create a branded hashtag that’s as memorable as your favourite childhood snack. Encourage your followers to jump on the hashtag bandwagon and watch your community flourish.

In the realm of social media influencers, collaborations are the holy grail. Teaming up with fellow influencers can skyrocket your visibility. According to a study by Socialbakers, influencer collaborations result in a 45% increase in engagement. So, slide into those DMs and start weaving a web of hashtag magic together.


As we conclude our culinary journey through the Cloud Kitchen galaxy, one thing is clear – the recipe for success is not just in the ingredients but in the storytelling. Marketing for Cloud Kitchens and home food delivery is the narrative that transforms a simple meal into a culinary adventure.

As we wrap up our hashtag journey, remember this: Instagram is not just a platform; it’s a thriving ecosystem fueled by hashtags. It’s where social media influencers become digital maestros, crafting symphonies of engagement and influence.

The impact of social media in society is undeniable, and within this digital landscape, hashtags are your passport to relevance. Embrace them, master them, and let your brand’s story unfold in the grand theatre of Instagram. So, go forth, hashtag sorcerer, and watch your following grow in ways you never imagined!

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj

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