The future of social media marketing: what’s next?

Future of Social Media Marketing by BrightBrain

Can you imagine a life without scrolling through Insta reels or YouTube shorts? Following the activity of your favorite artists or brands? We absolutely cannot.

Even if most of us have experienced a time without social media, it’s hard to believe we can return to it. There are about 4.80 billion social media users, more than half of our population. With so many people being active on social media, it is essential to reconsider your social media marketing strategies.

In this blog, let’s look at the future of social media marketing and which platforms you need to target to maximize your benefits.

What is the future of social media marketing?

When you engage in conversations with people, you’ll realize most of them know about funny incidents on Twitter or the latest campaign a brand launched.

Why is this so? Because of social media of course! With the presence of social media, it’s become increasingly easier for users to be on top of any current news and information. Not to mention that people are very quick to be active on any social media channel.

For example, in 2020 an app called BeReal was launched and in two years, it had over 10 million active daily users and 26.1 million active monthly users. Believe us, after spending hours on social media, from scouting trends to hopping on them and strategizing for brands it’s safe to say that we’re experts in social media marketing.

So hear us out as we discuss tips for social media in the future to make the best of your marketing strategies.

1. Artificial Intelligence

Even if you are tired of hearing about AI, there’s no denying that its usage is seeing exponential growth. ChatGPT crossed the milestone of 1 million users within 5 days of its launch. Many brands and designers don’t shy away from accessing the benefits of artificial intelligence to boost their productivity and gain an absolute advantage over their competitors.

2. Video Marketing

Oh, there’s going to be an explosion of video content. Mark our words.

Video marketing has always been around with the advent of TVs. However, the videos strengthened with YouTube and at present it’s the dominant form of communication. The benefits of video marketing include increased social shares, better SEO practices, a boost in conversions and sales, and building trust. So, start focusing on not only video marketing but also the creation of dynamic videos to make your interaction with customers more personalized.

3. Augmented reality

Augmented reality is the real-time use of information in the form of texts, graphics, audio, and other virtual enhancements. Social media marketing’s future will vastly depend on how well you can integrate AR into your marketing content and provide a personal touch in customer interaction. Pokemon Go is the best example of AR, but other brands working with this technology include IKEA, Netflix, and Pepsi. So, what are you waiting for?

4. Customer Support

Customer satisfaction is a priority for all businesses to get higher conversions and sales. 93% of customers are likely to make a repeat purchase with companies with excellent customer service. Be it Amazon or Swiggy, their major attraction lies in faithful customer service. The future of social media marketing includes the expectations of customers to see their brands available for support across all social media channels. With comments on posts, engagement on stories, and direct messages, customers will expect an overlap of customer service and social media marketing.

5. Personalization

With increasing AI tools and customer data available at the fingertips, brands need to customize content and products suitable to the personal needs of customers. However, increased security and privacy are equally crucial and hence you need to segregate between personalization and invasion of privacy.

We believe that the beauty of marketing lies in the fact that you can play with different strategies, plans, and data to deliver the best content to your subscribers. Social media marketing future keeps customers at the forefront and aims at addressing their needs. So, in your next marketing plan, don’t forget to keep in mind the above-mentioned tips to draft the most successful plan ever.


Oh we aren’t leaving you just yet. Before you go out to create transformational campaigns, you need to know which marketing channels you should focus on.

We would ask you to focus on these channels: Pinterest, YouTube, Twitter, Instagram, LinkedIn, and Facebook. While Pinterest is a visual discovery engine, it’s also the second largest referrer of social traffic. YouTube and Instagram are taking the lead in video marketing and LinkedIn will help you to bring out your professionalism. Twitter is essential to reach a wider audience and deliver swift messages to the audience. Without further ado, hop onto your social media channels and make your customers fall in love with you, or we could do it for you with love! 😉

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj

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