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| Top FMCG Marketing strategies |
| Factors to consider while planning content |
India is home to a lot of well-known brands of food and drink which are also referred to as fast moving consumer goods (FMCG). There are big national and international brands that serve millions of people and make a lot of money.
With more people making purchases online, the need to increase sales through digital marketing is greater than ever. The benefits of FMCG digital marketing are countless. A growing number of consumers prefer to shop for FMCG products online, rather than going to a physical store. Due to their short shelf life, low cost, and large retail audience, FMCG brands benefit greatly from digital marketing.
In the old days of FMCG advertising, all communication was one-way. With the rise of social media, two-way digital marketing has taken a new turn. Instead of merely listening to brands talk about themselves, customers can now debate about brands with each other.
Brands may communicate with customers and remain relevant by creating shareable content. Word-of-mouth advertising for FMCG companies can be accomplished through content marketing.
To drive FMCG digital marketing forward, content marketing is vital. Interestingly, here is where many brands go awry, particularly in their social media strategy.
Influencer marketing works because consumers trust the opinions of people they admire. Using Influencers for the marketing of FMCG products can help brands gain more exposure and reach. It helps build trust and authority quickly because consumers trust brands more when their favorite influencer recommends them.
Starting a long-term digital engagement with customers can be accomplished through an automated email marketing plan. Brands can influence customers at different stages of the buying process by sending them emails that are prompted by a specific action they take.
Channels are as important as content in any digital marketing strategy. Examine your owned, earned, and paid channels. Figure out what works for your brand and where you can improve to reach your overall goals.
Choose your Medium: video, animation, email, copy, and audio.
Alongside that focusing on providing rich customer experiences and influencing the target demographic, this also benefits SEO. For firms that keep their marketing mix diversified, Google will reward them with good ranks.
Forget not optimizing content for all devices. A whopping 40% of online shoppers use their phones to buy things. Your competitors will take advantage of the chances you miss out on if your website isn’t mobile-friendly.
To fix a problem, most people turn to Google, Facebook, or forums. This can be achieved by writing SEO-friendly content that answers the questions. The FMCG brands will then be best situated to address queries about their products’ use, consumption, or application. Using social media to spread these messages will increase their reach and increase the likelihood of brand content being mentioned in forums as the authoritative response to customer questions.
In the past, FMCG brands would only talk about their products’ features in mass media. Their strategies have changed dramatically with digital marketing. User-centric content marketing for FMCG brands can increase consumer engagement and community building. Content marketing is critical for FMCG brands to effectively promote their products and establish market authority.
Video content is now one of the most popular online. It benefits both current and potential customers. It’s evident in the massive growth of digital platforms like YouTube and TikTok.
This is relevant to FMCG brands. A video strategy should be part of any successful FMCG marketing strategy. One of the most significant benefits of video content is that it allows brands to broaden their promotional and advertising horizons. These can be shared as YouTube or Facebook video ads, which are highly targeted. Videos account for over half of all Internet traffic, making video content marketing extremely beneficial for FMCG brands.
The number of people in India’s smaller towns accessing the internet will continue to rise as more people have access to mobile devices and affordable internet service. Indian firms should use online FMCG marketing to attract a new generation of regional consumers. Multilingual ad campaigns, for example, should be a part of the FMCG digital marketing strategy. People enjoy seeing advertisements for their favorite brands in their native tongue.
The use of digital marketing has had a huge impact on how people act in the last few years. There are no more days when the focus was on promoting your brand only one way. Marketing methods now have more personal interactions with customers, and this is how they are being used.
A lot of different brands are selling the same thing in the FMCG industry. It’s because of this that digital marketing for FMCG brands is so important now and that’s where we enter to make you stand out!
BrightBrain Tech is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Keep going! Give these strategies (and us) a chance to let your FMCG business evolve and succeed.
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
