How to include QR codes for a successful digital marketing campaign

Digital Marketing Strategy with Qr Code By BrightBrain

Purchase, scan, and pay. You would be familiar with scanning QR codes to make online payments. But did you know you could use it for other things as well?

Amazingly, 80% of services related to order, checkout, and payment are estimated to become contactless by 2024. That means a lot of it will also be driven by QR codes.

Customers are highly curious about QR codes and now is a great time to capitalize on them. In this blog, we’ll tell you all the know-how about QR codes. Are you ready?

What is a QR code?

QR codes are a type of barcode that can be read easily by a digital device, like your phone camera. They store information, URLs, or other information, as a series of pixels in a square-shaped grid.

Did you know?

According to market research, about 91% of those surveyed have built-in QR code scanners in their iOS devices!

The uses of QR codes are dynamic. People are familiar with QR codes due to online payment and other possibilities. However, they can be used for a variety of things!

• Direct customers to your landing page

• Direct your business information to customers

• Make it easier for customers to download your apps

• View business locations

• Direct customers to social media channels

• Use QR codes to provide discount or promo coupons

QR code advertisement is necessary and is highly beneficial to establish your brand presence and reach consumers. Are you curious how? Let’s take a look!

What are the benefits of QR codes?

QR codes are a mantra for marketing strategy. A report by Blue Bite shows that there has been a 98% growth in the number of interactions per active QR object from 2018-2020. Also, India ranks second in the top countries with the highest scanning activity.

Following are some of the benefits of QR codes:

1. Promote sharing and networking with clients

You would have noticed earlier how QR codes can be used to direct customers to land pages, share your business contact information, and redirect them to your social media handles, among other things. With increased interaction with them, you’ll be able to connect with them better.

2. Use it as a ‘Call to Action’

‘Call to Action’ and marketing QR codes can work hand in hand pretty well. QR codes are usually situated in items that interest the customers. Towards the end of your message, when you are preparing your CTA, you can include a QR code, and voila! There’s a higher likelihood of them addressing the CTA.

3. Enhance your SEO

Search Engine Optimization goes hand in hand with digital marketing, without any doubt. When you add a QR code to the mix, it compliments the SEO by increasing traffic of searchable items and your networking.

4. Measure and analyze generated data

QR codes can track QR code scans allowing businesses to understand the performance of their QR code advertisement. It provides a comprehensive picture of the behavior of their target audience and assists in the betterment of the marketing campaign.

5. Cater to customer satisfaction and engagement

Marketing with QR codes is good for you because customers like engaging with them. Whether it is print or digital advertising, the presence of a QR code is bound to pique their interest. Hence, it will help you to make your customer satisfied with new tech and engage with them better.

You can also get creative with your QR codes, use them to give discounts to your trusted customers, and connect your print and digital advertising. There are some amazing ways you can use QR codes in digital marketing campaigns. Don’t forget to take note of them!

How to use QR codes in digital marketing campaigns?

Your QR code can be either static (unchangeable) or dynamic (updateable). By using dynamic QR codes, you can update information as, and when required without making a new QR code with every unique information!

1. Go multilingual!

Reaching out to a larger audience usually means letting go of your monotonic advertisements. With diverse customers, they’ll have various language preferences. With QR codes on your advertisement, they can be diverted to a landing page in their preferred language. How’s that for spreading smiles?

2. Deliver AR experiences on e-commerce platforms

Surprised? It’s pretty interesting! You can use AR QR codes on your e-commerce websites to provide augmented reality experiences to your customers. Furniture stores like IKEA already have AR codes on their catalogs. When scanned, the customers can see how different furniture looks in their house.

3. Measure your marketing strategies

Using QR codes with your marketing strategies such as influencer marketing, or email marketing can help you know how well they are performing. Influencers can place their QR code coupons on their social media posts and later you can track the scans to evaluate their success.

4. Retargeting through QR codes

Customers love retargeted ads because it reminds them of previous products and services. By retargeting users who have scanned QR codes, you’ll be showing yourself right when they have a purchase intent. After all, life is all about grabbing scattered opportunities, isn’t it?

Marketing QR codes will help you enhance your digital marketing strategy at minimal or no costs. You can design specific campaigns around the usage of QR codes or add them as and when required. But make sure to use them well!

So what are you waiting for? Discuss QR codes with your marketing and the digital team as soon as possible and let the customers know your clear intentions – to hook them on your products. Trust marketing experts, the use of QR codes will not disappoint you 😉

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj