How to generate traffic, leads, and engagement through Quora marketing

Drive leads through Quora Marketing By BrightBrain

What is digital marketing? What are 2023 digital marketing trends? Is organic search better than paid search?

Do you find yourself typing these questions on Quora to get insights from other marketers? There’s no learning without asking questions. After all, there are about 30,000 to 50,000 other curious minds like you who ask questions on Quora daily.

But wait. Is Quora just for curious minds, or can it be used as a central plot point to increase your web traffic and leads? In this blog, we’ll answer that question of yours!

What is Quora digital marketing?

Quora is an online platform where registered users can answer questions asked by various people on various topics. And your brand can be one of those registered users helping people out. How? Let’s take a look.

According to 2018 research, 38% of Quora users are from a management background. It means you can not only help out by answering people but also present your brand in front of decision-makers. Say annyeong to higher conversions!

The first step you need to take to practice marketing on Quora is to answer the following questions for yourself:

• Which questions should I respond to?

• How to urge people to check my business by my answers?

• What is my target audience?

Let’s dive further into the Quora marketing strategy!

Why and how to get traffic from Quora?

Quora’s digital marketing strategy is the process of getting targeted traffic to your website through organic means. Did you know? Quora gets 71.04% of its traffic from organic searches! Similarly, you can make your products known among people who are specifically in search of them.

You start by creating a Quora account and then answering questions on Quora to generate leads and engagement. You can either answer existing questions, answer questions in particular industries, mention your website, or create a discussion thread regarding relevant topics.

The key benefit of Quora lies in the fact that it lets you communicate directly with your potential customers. Instead of focusing on different platforms and answering FAQs, you can just answer them on Quora. Another feature that you can access on Quora is that of Quora Ads. According to the company, the usage of Quora Ads sees up to 4x more conversions than on any other platform.

Other advantages of using Quora for business are:

• Establishing your brand as a leader in your industry

• Driving traffic to your site by using links to your sources

• Earning mentions in other publications

• Tapping into new sales and delivery channels

As you can see, there’s certainly no harm in using Quora as one of your marketing channels. Marketing on Quora is fantastic as partaking in spreading awareness therefore, increasing engagement is an ancient practice of gaining loyal followers. So, read on for the best Quora marketing strategies for your business!

Developing the best Quora marketing strategy for you!

Generating interest in consumers is not an easy feat. However, by following certain tricks you can get the non-Halloween treats of lead generation and increased traffic. Following are the steps you must follow when strategizing how to generate leads on Quora:

1. Develop a convincing business profile

Your company’s Quora profile needs to look credible. Make sure to rebrand your account and provide correct information to your customers regarding your business. Show them that your motive isn’t promotion but aiding people in their knowledge quests.

2. Follow the right topic

Following the right topic will help you notice which questions people are asking and whether they are relevant. From this, you’ll understand more about your target audience.

3. Showcase your expertise

The strategy isn’t only about answering questions but also about establishing yourself as an industry expert. For this, you’ll need to have a trustworthy profile (aren’t we all cynical), practice professional writing with relevant information and statistics, and explain briefly why you are an expert.

4. Tracking analytics

Analytics is always significant to understand how well your strategies are performing. By checking the number of upvotes, views, and shares, you’ll understand the general consumer sentiment. By checking it regularly, you can construct your sheet to analyze the data.

5. Using backlinks

Link building is one of the most important strategies of SEO, and that should be put to work on Quora too. On Quora, you would use trackback links that will tell Google that an external website trusts your website.

These strategies will put you in the good books of a consumer, and develop a flow of consumers that support your business because they believe in your intention.

So what are you waiting for? We hope you took notes from this blog and will positively put them into practice. Marketing strategies may seem tedious to implement, but they are extremely important to grow your business.

But, you can ease your troubles by getting in touch with us, and leaving all such work to us.

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj