Digital Marketing Strategies For Tours & Travel Business – Benefits, Steps and Examples

Digital Marketing Strategies For Tours & Travel Business Banner By BrightBrain

Vacations are crucial to planning for a customer, and that’s where travel agencies step in with their expertise. But have you considered how you can better target your customers with your packages? Or increase revenue and sales? Through digital marketing, of course!

In this blog, we aim to deliver the advantages of digital marketing for tour and travel businesses and the top 5 strategies that you can implement. So what are you waiting for?

How does digital marketing benefit the tour and travel business?

The first step to booking a vacation is to check all the available options on the internet. Customers try to look for the best hotels, best vacation spots, but most importantly best deals that any agency is offering. That’s where advertising for travel agencies comes in!

Now, you could either go for distributing pamphlets about the organization, or you can equip some of the digital marketing strategies for your business. We are pretty sure you have expertise in the former, but we rule the latter. Following are some of the benefits of digital marketing for travel businesses:

• Digital marketing is much more cost-effective than any traditional marketing strategy.

• It allows targeted reach based on specific demographics and interests.

• It’s easy for you to track and measure the successes of your strategies to allow for data-driven decision-making.

• You can personalize messages or content to specific audiences through digital marketing for travel businesses.

• With digital marketing, reaching a global audience won’t be an unfulfilled dream for you.

We can list down many more benefits. According to PR Newswire, the CAGR of digital marketing is projected at 9% from 2020-2026. Furthermore, 93% of people read online reviews before making a decision.

Digital Marketing strategies are necessary for you, especially with increasing competition in Tour and travel business. But don’t worry, we have gathered the top 5 travel agencies’ advertising strategies that will help you reach your goals and successes!

Top 5 travel agencies’ advertising strategies

Reading this blog here, we know you are looking for an expert’s opinion. So we thought we could step in for some help. Following are some travel and tour advertisement strategies we have carefully crafted, and you NEED to be on the lookout for as you pave your way to conquer the world.

1. Identify your customers

When you are designing your tour itineraries, you would be looking at who suits the tour. Is it for kids, working people, teenagers, or old people? Similarly, before applying any marketing travel strategy, you need to identify your potential customers.

By identifying your customers, you will be able to design a targeted campaign for your packages. Instead of putting it out there for everyone, you can specifically target audiences in certain age groups through social media, email marketing, etc.

2. Develop your social media account

According to Forbes India, an average internet user spends 6 hours and 53 minutes online every day. And of that, two and a half hours are easily devoured on social media. Many travelers use social media for inspiration for planning a trip. They might follow multiple agencies to look out for packages, or they’ll follow travel influencers and photographers to get their inspiration. By being active on Instagram, Facebook, and Pinterest, you’ll be able to develop successful travel and tour advertisements.

3. SEO optimization

When you are playing Taboo, always remember: if you have to guess digital marketing, one of the Taboo words will be SEO. They are incomplete without each other. SEO strategies are best because they assist in lead generation, better brand visibility, organic reach, and higher conversions.

49% of businesses say that organic research brings them the best marketing ROI! So, you’ll have to optimize for link buildup, keyword research, on and off-page SEO optimization, content creation, backlinks, etc. Oh, don’t be overwhelmed. We are one click away.

4. Focus on Paid Media

Understand this as divided into three phases:

• Phase 1 will include researching and analyzing your customer’s profile and their digital journey. It includes understanding their communication strategy.

• Phase 2 will include advertising and optimizing landing pages: developing multiple communication channels, content creation, unique UX through interacting UI, and much more.

• Phase 3 will include data analysis through constant monitoring, optimization for higher performance, real-time measurement, and presentation through interactive reports.

5. Update your packages

It’s common for travel businesses to cover family holidays and romantic retreats on an affordable budget. But have you considered how fascinating it will be to add detox destinations, adventure packages, exotic experiences, solo experiences, luxury leisure, street treats, and much more? Customers constantly look for something different, and you would be one of the businesses to offer that!

As and when you apply these techniques you’ll realize why we urge digital marketing in the 21st century for tours and travel businesses.


With a growing focus on digital marketing, businesses need to cater to audiences through online means as well. As customers bounce from one travel agency to another, with some good digital marketing tactics, you can ensure they stick to you like a magnet.

So, open your laptops and get on optimizing your web page, packages, content, customer satisfaction, and every word associated with marketing. Trust us, you won’t be disappointed.

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj