Pay Per Click Advertising is one of the most efficient digital advertising techniques the digital marketing world offers. It is strategic in nature, has a streamlined approach, and can be laser-focused to target potential customers at various phases in their purchase or decision-making journey.
One of the most powerful and cost-effective digital marketing techniques, Pay Per Click (PPC) advertising helps ensure that the company reaches its sales goals as soon as possible. After understanding what is ppc in digital marketing let’s dive into the benefits of PPC!
There are many advantages of PPC that can help you achieve a vast number of business and marketing goals. These goals range from extensive brand exposure and thought leadership to a quality lead submission or e-commerce sale. Nearly any type of conversion goal can be tracked here in this service. PPC is a powerful tool for aligning website traffic drivers to end goals. In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the purpose of app downloads, selling your products, and bringing leads that are the potential clients of your products and services.
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With a PPC campaign, advertisers only pay when someone clicks on your ad, no money is charged when your PPC ad appears but no one clicks on it. This helps you to spend your money on engaged customers only and saves you from spending in excess. You are in control of your ad expenses by initially spending a little then gradually spending more according to the results. The right Pay Per Click campaign optimization service experiments with different permutations and combinations to help achieve the best results, making sure you’re keeping a tab of what works best for you.
You can specifically target your ads on the basis of geographic locations, devices, language, age, gender, interests, life events, and many more on different platforms. This makes it easier for you to target your specific audience who could be your potential buyers. Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. One of the reasons for the importance of ppc is that you can have as many options as possible for how wide of a net you want to cast.
Also read: How to set up the Facebook Ads campaign?
In some cases, PPC improves its efficacy in terms of time as well where you can see results within a few hours. If the search volume is good enough and the quality score is good you are bound to get immediate traffic to your website.
The use of advanced targeting techniques in PPC ensures the generation of quality traffic to your website. The traffic is filtered and specific which helps in getting a better rate of conversion. Advanced targeting helps to bring in specific people from a specific location.
After running a PPC campaign you can actually see how many people have clicked on your ad and how many have converted into buyers. This gives you a clear idea of campaign performance. You can optimize and invest accordingly to get better results.
The Geo-Targeting and Ad-scheduling tools are extremely specific in nature and help in excluding those who are not your target audience or location. These advanced techniques will not only help you reach the right audience but also tell you what works best for your business. It is the best way to save on cost and increase the value of analytics collected from user behavior.
Retargeting or remarketing is where campaigns are created to target people that have already visited your website but did not convert. For example, if customers are looking to buy products similar to yours online, they go through a buying process that includes searching for the products they want and taking a look at different websites.
Usually if the time frame of the buying process is for longer periods which happens if the product is expensive, then it’s a classic case where you can use retargeting to ensure the conversion.
Also read: Build A Successful Communication Strategy For Digital Campaigns
BrightBrain Marketing Technologies is a digital marketing company that provides top-notch services that cater to your Digital Marketing needs. Now, reach a wide audience across the globe and increase the probability of finding better opportunities with the targeted audience. At BrightBrain, we implement the best PPC strategies and PPC services in Pune and Mumbai to help our clients grow digitally. We stay up-to-date on how PPC works best so our clients can meet customer demands and stay competitive.
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PPC marketing can generate some lucrative results with the implementation of an appropriate strategy. It becomes imperative to have an understanding of all types of PPC ads. Once you build familiarity with the types of PPC ads, you can create a campaign backed up with the right PPC ad type to achieve the marketing goals and objectives. The various types of PPC are listed below:-
-Search ads
-Display ads
-Video Ads
-Shopping Ads
-Paid Social ads
-Gmail Sponsored Ads
-Amazon Advertising
-Remarketing Ads
CPC bidding stands for Cost Per Click that means you only pay when someone clicks on your ads. It’s considered to be one of the recommended and preferred bidding strategies as it drives traffic to your website as well as you’re aware of how much you are willing to pay.
CPC bidding is designed for the search network while CPM (Cost Per Mille) bidding happens to be the most common option for display network. CPM ads can help in improving brand awareness. One of the drawbacks of CPM ads is that you could acquire no clicks to your website even after paying for thousand impressions. Both CPC and CPM have distinctive benefits and drawbacks They can chosen based on different campaign goals and factors to produce the desirable results.
Making a choice between PPC and SEO is relative to your business goals, marketing strategies and other approaches. If your business anticipates to experience instant clicks and conversions, you can opt for paid search. If your business intends to prioritize long term goals and vision like attaining brand exposure, credibility and accessibility within a designated budget, organic SEO can help you achieve these terms. However, the words of experienced professionals in the industry states to create a balance between the two and imbibe the associated benefits to scale up your business.
The Google Ads strategy relevant to your business will beat the competition, give rise to as many impressions as possible within your dedicated budget. In order to find just the right strategy, there has to be done thorough research regarding the different bidding strategies to create a successful bidding campaign.
There are 10 main bidding strategies in Google Ads which are listed below:
-Target CPA (Cost Per Acquisition)
-Target ROAS (Return On Ad Spend)
-tCPM Bidding (Cost Per Thousand Impressions)
-vCPM Bidding (Cost Per Viewable Thousand Impressions)
-CPV Bidding (Cost Per View)
-Maximize Conversions
-Enhanced Cost Per Click (ECPC)
-Maximize Clicks
-Manual CPC Bidding
-Target Impression Share Bidding
PPC has established a strong footing in the digital space whether for large scale businesses or small scale businesses. PPC even cares to offer deep targeting options for small scale business owners based on specific locations, keywords, demographics, etc. The targeting with PPC can get very specific and precise as well. If one is targeting for local areas, it helps in building close relationships with customers and creates accessibility for them in the market.
Sandeep Israni is the co-founder of BrightBrain Marketing Technologies LLP – a firm that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. He mastered the art of Executive Management at SP Jain Institute of Management & Research, followed by extensive industry experience. His unquestionable expertise allows him to help clients achieve the extraordinary in the digital realm.
