Types of Email Marketing

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Cleaning an email inbox is honestly one of the most tedious things ever. What if you end up deleting an important email?

With that let us ask you – how many emails go unread in your inbox? Does it range between 10s, 100s, 1,000s, or 10,000s? What makes you read promotional emails from various businesses that you’ve subscribed to?

It might be the subject line, message, or context of the email that interests you. The design, copy and consistency of sending emails are essential tools for marketing!

An email marketing campaign is one of the best tools for marketing and making your business gain new heights. Before we discuss which email campaign types suit your needs the best, let us understand what is the meaning of an email marketing campaign.

What is an email marketing campaign?

An email marketing campaign is a marketing campaign where a business sends an email to one or more customers. It will engage customers with your brand and generate more leads and sales.

According to a report by Statista, email marketing revenue is estimated to be 11 billion by the end of 2023. That’s some huge numbers. Furthermore, almost 64% of small businesses use email marketing to reach customers.

Email marketing campaigns help a business to build credibility, boost sales, strengthen relationships, and generate leads. If the facts and numbers haven’t convinced you, what we tell you next shall.

Importance of email marketing campaigns

As mentioned, email marketing is widely used by businesses to enhance engagement with their business forefront. Consumers love to engage with a brand that is active and takes into account the desires of a customer.
By using different email marketing types, your business can benefit a lot! Email marketing is one of the e-commerce strategies that can help your business to:

• Reach customers in real-time

• Engage with customers

• Grow huge with cheap strategies

• Enable target messaging

• Increase brand trust and awareness

According to a Statista report, 46% of smartphone users prefer receiving communications from businesses via email. This highlights how important an email marketing campaign is and why you should use it as soon as possible.

However, you should be aware of different types of email marketing campaigns to use for marketing. Of course, you can trust us to make things easier for you 😉

What are the different types of email marketing campaigns?

Identifying types of email marketing will help you to work with strategies that will impress your customers the best.

Did you know?
By 2025, email users are expected to reach 4.3 billion of pollution, which is half of the world’s population.

To be a part of that world, let’s look at the following email marketing types to add to your marketing list:

1. Welcome emails

Acquiring long-term customers is a long process. Initially, customers are unwilling to engage with a business. Introducing an organization with a personal touch often leads to better open and click-through rates. With welcome emails, consumers become highly aware of your brand. It also helps in boosting metrics and illustrating your expertise in your field.

2. Newsletters

Drawing attention to your contact list will help you stay foremost in a consumer’s mind. Newsletters are very much needed for this, as they will help you educate your customers about your product. You can also use it routinely to update them about your company profile, and any new projects you are starting with. It will let you include diverse content and increase brand awareness.

3. Dedicated emails

This form of email campaign type provides customers with information about one offer. It will reach out to your entire database and call them for action. For example, you can send an invite to a promotional event, or tell them about a one-day offer. You can use one email template by tweaking it here and there to reach out to a vast audience. It’s easier to track progress as well.

4. Co-marketing email

This email marketing campaign takes place when two or more complementary companies partner up for a task, event, or promotion. You might announce to consumers about your joint product, a promotional event, etc. It will create a good exposure with customers from your partner company as well.

5. Social media emails

Reaching out to maximum customers from different portals is an important technique to increase brand reachability. When you create a social media announcement, let’s say a LinkedIn announcement, you’ll be slithering into the user’s email boxes as well. Optimizing your email content with brief sentences, small images, and direct messages will deliver essential points to even customers who don’t read the full email.

6. Confirmation emails

This is honestly the most important one. A consumer needs to know whether a transaction was complete or not. You don’t need to have an extensive copy for a confirmation email. What you need is a crisp email, with a summary of what you want to confirm with your customer. This will give the consumer peace of mind, adding you to their good book.

Routine emails updating consumers about internal changes they need to know about, and emails containing video elements can engage your customers a lot. You should also try to tap the emotional response of a consumer, such as sending them behind the scenes or brand story, so they can see the humanity behind your brand.

Your emails have to be equal parts of self-promotion and placing the consumer first. Delivering what your customer wants to see will always give you bonus points. While you know your customers best, you still need an expert by your side to draft professional content. Yes, this is our way to tell you to choose us!

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj