What is an Omnichannel Marketing Strategy?

omnichannel marketing approach.

Where do you buy your gadgets from? Do you walk into a store and immediately choose a phone model or perform extensive research – on the internet and in the store – to select a phone model?

Did you know about 87% of shoppers begin product searches online? Consumers like to be present on multiple channels today, which forces marketers to focus on omnichannel marketing strategies.

So let’s find out more about this form of marketing strategy and understand why it is important for you to get a hang of it!

What is Omnichannel Marketing?

In this fast-paced world, when almost everything is available on the internet, consumers want to be able to access everything. An omnichannel marketing strategy enables this interaction between consumers and the brand.

Omnichannel marketing is a user engagement approach that gives access to the customers on all channels, platforms, and devices for a company’s products, offers, or support services. For example how Amazon offers customer support through multiple channels – phone, chat, website, and email.

So basically, you’ll create a customer experience through marketing, selling, and serving customers on all channels so that customers can reach out anywhere without any hassle. Product purchase should be seamless whether a customer is viewing your platform on a desktop, mobile phone, or through an offline store.

But why are we focusing so much on omnichannel marketing? Customers can still reach out to us on a variety of platforms, why should we change our whole marketing strategy? Well Sherlock, trust the industry experts.

Importance of Omnichannel Marketing Strategy

When we say omnichannel marketing strategy will provide a seamless experience for the customers, we mean it. You can be available on multiple platforms, but if they aren’t synchronized or connected, the customers will not be able to move to different platforms easily.

However, omnichannel marketing will ensure that you are uniting the strengths of each communication channel (website, social media platforms, offline store) to deliver a more effective brand message. The strategy uses the customer’s perspectives and interests to optimize the consistency of your company’s marketing messages.

Let’s say you are a user and message company X frequently on Instagram for queries. But you start engaging with them on Facebook now because you have uninstalled Instagram. How inconvenient will it be for you if you have to start the whole process again on Facebook? Here comes omnichannel marketing, which will make the company remember your presence anywhere, anytime.

In a nutshell, omnichannel marketing will ensure the following points:

• One view of the customers across all the channels.

• Putting the customers at the center of your marketing strategy.

• Relevant and consistent user experience across all channels.

• Making communication interconnected between different platforms.

Still not convinced? Wait till we make our power move and list down all the advantages of omnichannel marketing strategy.

What are the benefits of Omnichannel Marketing?

Did you know?

75% of consumers expect a consistent experience across every channel they choose to engage. Furthermore, 59% of consumers have used multiple channels to get questions answered.

See why we are emphasizing so much on omnichannel marketing strategy? Our job as industry experts is to make sure companies like yours engage in the most effective marketing strategy.

So without further ado, let’s look at the benefits of omnichannel marketing:

1. Increased customer loyalty

Imagine how highly customers will regard you when they can reach out to the brand anywhere – through advertising, commercials, social media, website, and radio. As you customize messages for target audiences, the personalized experience will increase customer satisfaction, leading to higher conversions and improved customer loyalty.

2. Increased customer retention

According to a report by the State of the Connected Customer, 66% of consumers expect companies to understand their needs and expectations. Of course, when you do that, they’ll be more inclined to purchase from you where the customers can get a personalized experience. So, ensuring that customers will come back to you for purchases will increase the overall customer lifetime value!

3. Heightened brand recognition

A well-designed omnichannel marketing strategy will mark you in the good checklist box of a consumer. It will lead to increased awareness of your company to your target audience and will give you a competitive edge in the market.

4. Better business revenue

Most importantly, it will lead to increased return on investment (ROI). through better segmentation and personalization, your customers will engage with you in fervor, and keep buying products from you which will lead to higher business revenue. Now, wouldn’t that be sweet?

Remember that whatever marketing strategy you use for your business keeps the customer’s needs and expectations at the center. Nothing is more important for a business to grow than keeping its customers happy and satisfied.

We are pretty sure your brains are now performing a cost-benefit analysis of adopting an omnichannel marketing strategy. But we can make this whole process even simpler for you! Connect with us and we will ensure that, as Santa, we will bring you increased customer retention and higher business revenue by making the most out of your marketing strategy.

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaign must-have Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj

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