Digital Marketing in 2023, a trailer!

Were you one of the businesses that were on endless calls with influencers? Were you able to stop watching YouTube Shorts? We were hooked, to be honest.

Digital Marketing trends dictate how marketers should interact with their target audience to gain a competitive edge against their competitors. With businesses adopting digital marketing strategies to build their brands, it is necessary to know what the consumers want.

Worry not you have come to the right place. Read on as we discuss the latest digital marketing trends this year and why you should pay attention to them.

Why is it necessary to constantly track the latest digital marketing trends?

One obvious reason is to stay ahead of your competition and to stay updated. Times might be uncertain, but marketing can never be! A tweet that caught our attention mentioned that the content we put out is going to be cringy, corny, and embarrassing to some people, and that’s okay. This is very true because that’s what sells.

People are unique, but certain patterns are easily visible in user metrics. The reason why we ask you to focus on the latest digital marketing trends is that consumers can get bored as fast as you can get their attention. They are always attracted to new trends so need to hop right on it!

Digital marketing trends in 2023 will help you with the following:

• Target the right audience

• Optimize conversions

• Retain your customers

• Build credibility, and increase customer loyalty.

It is predicted that by 2025, there will be 900 million internet users in India, and trust us all of them will want to see your best face in the market.

So, without further ado, let’s look at some digital trends of 2023, that you must incorporate into your content calendars right away!

Digital Marketing Trends 2023

The year 2022 was packed with endless happenings around the world. But one thing remained constant – the predicted digital marketing trends. So, bring your notebook and pen to list down the digital marketing trends of 2023!

1. Customer experience

Customer experience helps a business to stand out from competitors. When they see that brand A is more responsive to their needs than brand B, customers automatically choose to go with Brand A.

Hearing out your customer’s opinions will give more value to your brand. According to Deloitte, customer spending increases up to 140% following a positive experience. Furthermore, improving CX can reduce customer support costs by 33%. So, you can see how the pathway to consumer trust passes the field of customer experience.

2. Artificial intelligence

AI’s influence is not dimming anytime soon with its influence on advanced technology, targeted content, and assistance with content creation. By investing in artificial intelligence, you’ll be able to spot trends and predict them for the future.

Capitalizing on AI has its benefits as it will reduce the time and amount spent on trends that are not working. Furthermore, websites like ChatGPT will benefit your content writers to save their time researching content and focus on other pressing tasks. Wouldn’t that be cool?

3. Metaverse

Metaverse has caught consumers’ attention as Facebook, Microsoft, Amazon, and Google are leaning toward it. This virtual space lets users interact with a computer-generated environment and this VR bandwagon is hard to miss.

Nickel and Walmart Land will soon become household names with other companies jumping to this trend. However, the metaverse requires a lot of R&D investment and is at most experimental for many businesses. But one should always be on the lookout for marvelous technology.

4. Short video marketing

Like you, most people spend hours and hours on Instagram Reels and YouTube short videos. Instagram video posts are 2x more likely to generate engagement than image posts.

Your consumers now want more ‘snackable’ content, basically short videos. YouTube Shorts now has 1.5 billion monthly active users, one of the biggest platforms to market your product. You just need an engaging idea for 10-60 seconds and voila, you can get more customers!

Video marketing influences buying decisions, builds brand awareness and trust, improves SEO and conversions, and helps in your social media engagement. Get on it ASAP!

5. Influencer marketing

Digital Trends like influencer marketing are common to hear about, but they will gain even more prominence in 2023. Influencer marketing helps to increase brand awareness, but at the same time, it establishes authenticity and a trustable bond with customers.

With influencer marketing, you can get in touch with influencers who know about what you do and why you do it. This will enrich your content strategy and nudge potential customers to check out your brand.

6. Content marketing

Are you capitalizing on SEO? If not, then get on this trend quickly! SEO is one of the digital marketing trends that will never go away. But here, when we talk about content marketing, we want to focus on the creation of
a) short & crispy content, and
b) meaningful content.

Use different forms of content marketing like blogging, podcasts, videos, social media posts, and user-generated content. And at the same time, make sure you address your brand message, product necessities, and sustainability approach (if you haven’t started looking for eco-friendly options, here’s your cue) very clearly.


According to Statista, Digital marketing scope in the future will create a market of up to INR 539 billion by the year 2024. Nearly 77% of companies worldwide have adopted the best digital marketing strategies and are demanding professionals in the field to up their game.

So leave your inhibitions about digital marketing in 2022, and get on the journey to the best marketing strategies to restructure your company’s brand image. Lucky for you, we have already started planning marketing strategies for you. We are only a click away to be your best digital marketing partners!

Bright Brain is a Digital Marketing and Advertising Agency with a focus on building digital solutions for Branding and Increased Sales efficiency. Our expertise includes Digital Advertising, Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development, and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.

Suhail Bajaj

Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.

Suhail Bajaj