Society Tea

Service

  • Digital Campaigns

Sector

Consumer Goods
Bright Brain Tech

Brewing unique digital solutions for Maharashtra’s market leader in the Tea category!

Society Tea is a dominant force with around 40% market share of Packaged Tea in Maharashtra and a considerable presence in other states such as Goa, Andhra Pradesh, Madhya Pradesh, Karnataka, Chennai, Punjab, Rajasthan and Delhi. To ensure consistent quality, three members of the family have dedicated their lives as full time tea tasters.

Solutions.

  • Optimizing the daily budget as per the campaign performance data and insights.
  • Segmenting the catalog based on product performance.
  • Daily bidding and adjusting the keywords as per the suggested bid and using our own analytical expertise based on the keyword performance to achieve higher ROAS.
  • Competitor keywords analysis and adding new competitor keywords across specific Campaigns.
  • Leveraging Auto Bid strategy to maximize conversion value.

The Result.

3x increase in the no. of orders in a month.

2.8x increase in business / digital revenue.

1.13x increase in ROAS.

2x reduction in CPA.

Bright Brain Tech

Our Happy Clients.