Piaggio

Service

  • Paid Performance | Campaign Management | SEO | Social Media | Website Maintenance | ORM

Sector

Commercial Automotive
BrightBrain Tech

Achieving 20,000+ leads by channelling the power of Facebook campaigns.

Founded in 1884, Piaggio Vehicles Pvt. Ltd. (PVPL) is the pioneer of 3-wheeler goods transportation in India. Currently, Piaggio is the market leader in Europe and has since expanded its services to over 100+ countries with a proficient presence in the Asian markets. The vehicle range includes scooters, mopeds, and motorcycles starting from 50 to 1,200cc under the Piaggio, Vespa, Gilera, Aprilia, Moto Guzzi, Derbi, and Scarabeo brands. The 3 and 4-wheeled light vehicles are marketed under the Apé, Porter, and Quargo brands.

Solutions.

  • Focused on Facebook campaigns by targeting specific Interests, Demographics, and Behaviours.
    Narrowing down the audience helped us drive more intent-oriented leads.
  • Monitored and optimised campaigns on a daily and weekly basis, leading to better lead generation and a significant reduction in the CPL.
  • Won the audience’s attention via enticing offers and quirky ad copies.
  • Conducted keyword research and competitor research every month to identify new keywords and competitors which have entered the market & target them.
  • Refreshed creatives every month to get a better CTR.

The Result.

20K+ Leads Generated

Improved Conversion Rate (5% to 6.3%)

BrightBrain Tech

Our Happy Clients.