An effective campaign is designed to convince your audience that now is the time to take action and benefit from your product or service. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are and how it will benefit them.
Bright Brain Marketing Technologies is a digital marketing agency in Mumbai and Pune, offering the best digital campaign conceptualization services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence. If you’re looking for ‘digital marketing services in Mumbai’ or ‘digital marketing services in Pune’, get in touch with us at: +91 9920 978 384 / +91 9922 228 911
Digital Campaign Conceptualization begins with an in-depth understanding of the objectives to be achieved. Brand guidelines are studied thoroughly, along with its identity and positioning. Understanding the USPshorough brand analysis makes for a smooth shift to the next step of the process – ideating.
At Bright Brain, we ensure that the creative concepts we develop align with the current and future business objectives of the brand. Every idea is conceptualized to promote and leverage the brand’s core competencies to drive results.
A deep dive into the target audience for the brand is foundational to our conceptualization process. Creating audience clusters helps us finalize the messaging style and communication tone.
The transformation of an idea into the various media being used to introduce it to the market begins here. Our creative team decides on effective solutions to convey the right message, what technologies are best suited to develop the idea, and how to co-create by leveraging the brand’s competencies. Our media team finalizes on which platforms will bring optimal results.
Every campaign that we create is performance-oriented. We calculate success in terms of either brand awareness, leads generated or sales. Campaign management is flawlessly driven by the creative and the media teamAt Bright Brain, optimization of campaigns is a continuous process to ensure better results over time.
Bright Brain has been instrumental in the growth of our digital journey. Even during the pitch meeting, Suhail and his team were extremely well prepared, to not just answer our queries, but to also address marketing challenges that we hadn’t even thought of yet. They had planned an impeccable strategy for our brand to reach its digital objectives. They’ve been working tirelessly with us since the last couple of months now, and have helped us increase our digital ROI by around 25%. We’re ready to kick-start our campaigns, post Covid-19 again, and we’re sure that the Bright Brain team will deliver stellar results again.”
Bright Brain was backed with a very strong recommendation from the Google team, and during the first meeting itself, we understood why. They have an acute understanding of the digital marketing space, and their entire team also understands the business aspect a brand goes through. Tea Culture of the World was at a stage of re-branding and introduction, and we were glad to meet Suhail and his team at the right time. They’ve already been a huge help to understand how to re-brand the company on digital, and we look forward to beginning our e-commerce journey with them now.
While evaluating agencies for this piece, we were particularly impressed by Bright Brain’s laser sharp focus on business results. As a startup, we needed a partner who understands the importance of being agile and leveraging data for insights to build strategies for success. We appreciated their understanding of our business model and inputs on our rollout strategy. We believe we couldn’t have found a better partner!
Co-Founder and Head of Marketing
Bright Brain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The Bright Brain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to Bright Brain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The Bright Brain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained Bright Brain.
Bright Brain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that Bright Brain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
The Magic Beans has been working with Bright Brain, almost as a seamless extension to our team, to help us take our designs from conceptualisation to execution. They are an enthusiastic group, very responsive, always coming up with new ideas on how to troubleshoot problems. They are extremely responsible with meeting deadlines and delivering work as per our specifications, coming up with several strategic recommendations to our most difficult demands. The team was always available for consultation and open to feedback. They delivered the project well within the set timelines, and always with good cheer and a smile.
Bright Brain is an excellent and professional organization that satisfied every requirement and presented our company to our clients in clean and crisp format. The entire project was delivered in a timely and organized manner, making the interaction seamless. Kudos to the team!
Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but Bright Brain helped us find our way and brought us where we are today.
They have shown commitment and passion, and understood our business in a short span of time. Their work on our marketing strategy has contributed significantly to our business growth. We’ve seen a substantial increase in our market presence. The best part was that we could completely trust their team to represent our needs and communicate with our customers.
We are very impressed with the entire Bright Brain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
Bright Brain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
Bright Brain has an intricately well-placed structure for project management, and having one point of contact for everything really makes things flow smoothly. The experience and understanding of various business segments gives Bright Brain that leading edge.
We are very happy working with Bright Brain as our Marketing Agency. The company has helped build our brand from scratch in just three months. Excellent organization, adherence to deadlines and a well-planned approach has proved beneficial for our brand.
After struggling with how to design our website across various verticals, it was productive meetings with the senior team at Bright Brain that led to the final outcome. The website is something I absolutely love, and I highly recommend Bright Brain to everyone out there looking for a ‘website design and development company’.
Bright Brain has been working with MyBoatRide on our digital communication to our internal team, vendors and customers. They have shown a remarkable understanding of the industry in a short period of time. They helped us with out-of-the-box thinking and implement campaigns that were effective in the marketplace.
The team at Bright Brain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at Bright Brain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
Digital Campaign –
A digital campaign strategy is designed to convince your audience that now is the time to take action and reap the benefits of your products and services. An online marketing campaign backed by a strong concept makes it also easier for your audience to understand why you are selling what you are selling and how it will benefit them. The main objective of a Digital Marketing Campaign is to get them to know your brand better and to encourage them to turn to your services and products.
Digital Vs. Traditional Marketing –
While traditional media has perks and charms of its own, it is digital advertising that’s taken the world by storm! The world isn’t going digital, it already has. The main difference between digital and traditional marketing is the medium through which a brand communicates with its audience. While traditional marketing uses traditional media like magazines and newspapers, digital marketing uses digital media, such as social media or websites. Digital advertising is more flexible, more cost-effective and it’s easier to measure success via digital marketing.
Digital Marketing involves multiple modes of communication. To name a few, e-mail marketing, search engine optimization, and social media marketing are digital advertising channels. Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response.
In order to meet the objectives, it’s essential for us to understand the brand inside out. We, at Bright Brain, require the following from our clients in order to curate a digital campaign strategy that best satisfies their requirements and helps achieve the desired results:
– Brand Guidelines
– Brand Tonality
– Brand Messaging
– Brand Identity (logo, concept notes, and ideologies)
– Brand Positioning and USPs
– Previous advertising campaigns (online as well as offline)
– A detailed brief where the objectives are clearly defined
Yes, digital campaigns, when executed strategically, are highly profitable. Brands today understand that digital marketing has the potential to transform the way that you reach and engage your customers. More and more businesses are actively investing in targeted digital advertising campaigns owing to their cost-effective aspect.
Profitability and success is measured through calculation of ROI/ROAS or Leads Generated and Sales Driven. It can be measured in the terms of brand awareness, brand recall, brand engagements and brand uplift. Measuring success is an easier task if you have a digital agency that consistently monitors digital campaigns and sends monthly reports to keep you updated on the progress.
Yes, all the concepts, designs and content curated by your digital agency are your brand’s intellectual property. But, the agency has the liberty to use these design and content pieces to showcase within their own communication, i.e. website or social media. The agency also has the liberty to submit this work for awards and recognitions.
Every brand comes with different requirements, according to the industry they belong to.
Hence, the media coverage and platforms used for every brand are also different.
For B2C brands, Facebook and Instagram are the ideal platforms.
For B2B brands, Linkedin and similar platforms are ideal.
Media budgets also depend on each brand and their objectives. For example, if a Real
Estate business is looking to generate leads, then Google and the social media ecosystem serve as best options. Hence, the budgets are also on the higher side. On the other hand, if we consider a fashion start-up who is just looking to run their first campaign, the budgets on Facebook and Instagram can be minimal.
Your digital agency’s media team can suggest the media budgets, plans and distributions that will work best for your brand.
Yes, it is extremely important to have a central idea that defines the brand. A digital marketing campaign revolves around a central idea and is the most effective when it comes to imprinting your brand presence and services. It serves as a consistent reminder and influences your audience in a way that no other practices can.
Without a central campaign theme, the brand cannot be recognized or recalled. These digital advertising campaigns run for at least a month, with optimizations and minute changes in creative and content. Individual pieces of content break the brand’s positioning and don’t appeal to the audience. Your audience may not understand that these different content pieces are coming from the same place (your brand). A digital campaign ensures that your brand is the first thing on a customer’s mind when they look for services similar to the ones you provide.
Websites speak for a brand as a whole. They are a broad medium and leveraging them for an individual campaign or idea doesn’t work. Landing pages are very specific and consist only of the communication/information that your advertisements are promoting. These can be offers, registrations, discounts, sales, lead generation, and such.
Landing pages are created so that the user lands on one single page that only holds the necessary information. The visitor spends his entire time there, reading everything important and submitting their contact information or purchasing a product. Landing pages are important to keep the user engaged, drive conversions and are a great source of adding cookies on the user’s browser. It helps with effortlessly remarketing to this specific audience. Compared to a website, they are quicker to lead the audience to specific information related to your brand and are easier to navigate through.
The talents of an in-house team are great but limited; the expertise is confined to what roles they fit-in. An in-house team may understand the brand better. But, to ideate and execute digital advertising campaigns, they may lack the expertise that a digital agency brings to the table.
A digital agency has experts within each category, i.e. creative, branding, media, distribution, and such. This helps the agency to come up with better ideas, and a better media distribution plan than an in-house team. A digital agency also has partnerships with giant advertising ecosystems like Google Partners, something an in-house team doesn’t have. You can leverage the power of these partnerships only through agencies. They ensure campaign success. They help drive advertisements at lower costs as well.
As exclusive Google Partners, Bright Brain works directly with Google on several of their new products and solutions to increase campaign effectiveness.