Amazon, being the dominant eCommerce marketplace, is a treasure trove for online retail brands that sell products on the platform. If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must!
Thanks to a focus on accurate product details and authentic ratings, Amazon has earned the unwavering faith of customers. So much so, that 3 out of every 4 Indian internet users research on Amazon.in before making a purchase online or offline. Of all the traffic that is driven to this site, 34.82% comes from Paid Advertising.
Home to millions of products, Amazon is the go-to platform for online shopping. At Bright Brain, we devise strategies that promote your products and create demand by advertising them until the last stage of the buying process. Through Sponsored Product Ads, Sponsored Brand Ads and Product Display Ads, we help you get maximum visibility while optimising ACOS.
Find and engage millions of Amazon customers with Bright Brain, a digital marketing agency in Mumbai and Pune that provides top-notch services to cater to your Digital Marketing needs. Our services can help you create and strengthen your online presence, leaving you with more time to focus on other important aspects of your business.
We believe in providing impeccable Amazon PPC services to revamp your product pages on the platform and apply new marketing strategies to drive more traffic, more sales, and more profit. If your brand needs an Amazon PPC Management Agency then you are in the right place; feel free to reach out to us at: +91 9920 978 384 / +91 9922 228 911
Bright Brain’s work on our website and digital marketing has made a significant contribution to our business growth. We’ve seen a 70% increase in leads from the website which has been pretty remarkable.
Head – Business Development
The Bright Brain team has always been very proactive, right from the first time of scheduling the brief meeting. Seeing the determination, the dynamics, and partnerships they’ve with great advertising platforms, it was an easy decision to award the mandate to Bright Brain. They were competent in building befitting brand awareness on online platforms. We look forward to working with them.
Director- Eltus Mode Private Limited
The Bright Brain team has always been great to work with, right from the first meeting that we had with them 3 years ago. They’ve helped us scale our business through strong digital leads that have been converted into enrolments. They have worked assiduously with our internal teams to help develop the right messaging and campaign strategy to optimise for the right balance of quality and cost. Their performance has been consistent, and they have been delivering campaigns that have at average seen an ROAS of over 1000%. So, frankly there’s not a single reason why we would’ve not retained Bright Brain.
Bright Brain has been working on building our digital campaigns since 2.5+ years. The top management understands the pulse of digital marketing consumerism in real estate. Having worked on projects across multiple sectors, enables them to drive the strategy to the nail. They make sure this flows through the team. We were very happy to hear that Bright Brain is now a part of the Google Elevator Program. As their clients, this gives us the edge and access to more features. Great efforts by the team and wishing them more success over time!
Founder & CEO
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Making our presence in the digital space was a daunting task for us. We didn’t know where to begin but Bright Brain helped us find our way and brought us where we are today.
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We are very impressed with the entire Bright Brain team, special mention to the account and campaign managers. Their detail-oriented approach to our Google Advertisements & SEO efforts have paid-off well and we are still enjoying the benefits.
Director - Sales & Marketing
Bright Brain understands the Real Estate Industry dynamics extremely well and provides relevant strategies towards overall brand and project positioning. The young and dynamic team really stands out as a strong force.
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The team at Bright Brain is creative, efficient and effective. Having worked with them on key projects, we are always impressed with their recommendations and the results. They ensure our messages reach the right audiences and that our budget is well spent. They are extremely knowledgeable about the current marketing and advertising trends, and offer a full stack service from paid media and design, or web development to ad placement and strategic planning. Everyone at Bright Brain has been wonderful to work with and has gone above and beyond to deliver excellent results.
Head - Digital Marketing
Amazon Advertising is a search advertising solution for Amazon vendors. Similar to pay-per-click ads on Google Search Network and Google Display Network, sellers only pay when shoppers click on ads. But, unlike Google, Amazon takes the second highest bid amount into account, not the first.
If you are an online retailer who wants to maintain a prime position on the leading business’ chart, ‘Amazon Advertising’ is a must! Amazon PPC Management experts at Bright Brain understand that every product has its own unique features and deserves a tailor-made approach.
At Bright Brain, Amazon Advertising involves a 4-step process-
1. Campaign Auditing and New Campaign Builds:
If your brand is new to Amazon Marketing Services- We will work closely with you to craft, test, and optimise campaigns until we gain the optimal result.
If you already have Amazon PPC Campaigns up and running- We will analyse your existing PPC Campaigns to ensure that we keep only the necessary and rule out wasteful ad spend.
2. User Behaviors & Competition Research
We will conduct focused keyword research using reliable resources to figure out how today’s customers are searching for the products you sell. We will then shortlist the keywords that work best for your products, along with competitor analysis, reverse ASIN searches, and more. This valuable data will be used to expand your keywords and promote easy product access.
3. Strategic Approach for Bid Management
Once your campaigns are up and running, our Amazon PPC Management team will conduct ongoing campaign optimisation. It will make way for a lower average cost of sales (ACoS) and higher ROIs. Your bids and budgets will be carefully monitored and optimised to ensure you’re spending wisely.
4. Amazon Campaign Tracking and Reporting
With campaign tracking and reporting, our team will always keep you updated on exactly where your campaigns are at and how they’re performing. The weekly and monthly reports will break down the data to show you conversion metrics and performance tracked against your KPIs and goals so you will know if the campaign strategies are working in favour of your brand or not.
Here are three main types of ads you can run on Amazon-
1. Sponsored Product Ads:
Sponsored Product ads take searchers directly to a specific product you’re selling on Amazon. They are the most commonly used ads on Amazon and are keyword-targeted. They usually appear above or below the search results page and on other product detail pages. When shoppers click on your sponsored product ad, they land on the ads product detail page. The objective is to gain as many relevant leads as possible.
2. Product Display Ads:
Product display ads aren’t focused on keyword targeting but on interests. They usually appear at the top and bottom of pages, as well as customer review pages and in marketing emails from Amazon. The objective is to capture leads and get them more interested in your products. When people see a product display ad, they see an ad for a product that they would buy or have been considering buying.
3. Sponsored Brand Ads (Headline Search Ads):
Sponsored Brand ads are slightly different from the sponsored ads. They usually appear in search results as headline banners, above other individual sponsored ads and organic listings. These are also keyword targeted and can be used to promote/showcase 3 or more products together. If a searcher is looking for ’outdoor backpacks’, he/she will see different types of outdoor backpacks in one ad. They serve as a guide when searchers aren’t sure of the exact product they need.
How Much Do They Cost?
When it comes to Amazon Advertisements, keyword bids could vary from Rs. 2 to Rs. 10 based on your competition and the industry you belong to. If you’re competing for highly competitive keywords, you will have to pay more.
Once the Amazon advertising campaign is set up and goes live, you will be able to-
1. Track the number of product units that have been sold
2. Determine which (specific) products are being sold
3. Track sales directly via the Amazon dashboard
4. Measure ROI
5. Track the sources of orders
6. Track the demographics of people (age group, gender and such) purchasing your products
7. Identify customer search terms
8. Average consumer spend across Amazon
9. Average price point spend on competitors’ product
10. Net to brand (NTB) sales
You don’t need additional creative and content support for most of the advertisements you plan to run on Amazon. The advertisements will extract data from your product listing and information itself. It’s only Sponsored Display Ads where you’ll need creative and content support.
A digital agency has an effective process in place to help you meet the objective through Amazon Advertisements. They have dedicated experts for every step of the process. Amazon Campaign Management experts at Bright Brain understand that every product has its own unique features and deserves a tailor-made approach.
Here’s what you gain from a digital agency providing expert Amazon PPC management service:
-Campaign Auditing and New Campaign Builds
-Consistent Campaign Optimizations
-Strategic Approach for Bid Management
-Strong Keyword Research
-Regular Amazon Campaign Tracking and Reporting
-New Amazon Updates/Insights