As we speak, online marketing is changing the face of the Advertising industry. The advent of online marketing websites like Amazon has put Online Marketing at the forefront. These websites are one of the chief contributions of online marketing as they promise excellent product exposure and speedy sales growth.
Advertising on Amazon is highly valuable to online retail brands that sell products on the platform as it is the largest eCommerce marketplace. If you are an online retailer who wants to maintain a prime position on the leading business' chart, 'Amazon Advertising' is a must!
Owing to accurate product details and authentic ratings, Amazon has earned the unwavering faith of millions of customers. So much so that 3 out of every 4 Indian internet users research on Amazon.in before making a purchase online or offline. Of all the traffic that is driven to this site, 34.82% comes from Paid Advertising.
Our Amazon Marketing Campaign Process
Step 1: Campaign Auditing and New Campaign Builds
Amazon Campaign Management experts at Bright Brain understand that every product has its own unique features and deserves a tailor-made approach.
If you already have Amazon PPC Campaigns up and running-
We will analyse your existing PPC Campaigns to ensure that we keep only the necessary. A thorough audit will then be conducted to look for optimisation opportunities in order to rule out wasteful ad spend. We will audit your listings as well and make recommendations to improve your conversions before working further on your ad campaigns.
If your brand is new to Amazon Marketing Services-
We've got your back! We will work closely with you to craft, test, and optimise campaigns until we gain the optimal result.
Step 2: Strong Keyword Research
We will conduct focused keyword research using reliable resources to figure out how today's customers are searching for the products you sell. We will then shortlist the keywords that work best for your products, along with competitor analysis, reverse ASIN searches, and more. This valuable data will be used to expand your keywords and promote easy product access.
We will also investigate further to gain clarity on the best phrases to use in your ad copy and product pages to set the hook during the sales process.
Step 3: Strategic Approach for Bid Management
Once your campaigns are up and running, our Amazon PPC Management team will conduct ongoing campaign optimisation. It will make way for a lower average cost of sales (ACoS) and higher ROIs. Your bids and budgets will be carefully monitored and optimised to ensure you’re spending wisely.
We will perform ongoing search term optimisation to locate and eliminate the unprofitable. to get you the most visibility and clicks with the lowest advertising cost of sale (ACoS), improved bidding strategies will be put in place at the individual keyword level based on placement, impressions, performance, and more.
Step 4: Amazon Campaign Tracking and Reporting
With campaign tracking and reporting, our team will always keep you updated on exactly where your campaigns are at and how they’re performing. The weekly and monthly reports will break down the data to show you conversion metrics and performance tracked against your KPIs and goals so you will know if the campaign strategies are working in favour of your brand or not.
Amazon PPC Management Service in Pune & Mumbai
Find and engage millions of Amazon customers with Bright Brain, a digital marketing company that provides top-notch services that cater to your Digital Marketing needs. Our services can help you create and strengthen your online presence, leaving you with more time to focus on other important aspects of your business.
Bright Brain, A Leading Digital Marketing Company in Pune and Mumbai
Bright Brain Marketing Technologies
is a digital marketing company in Pune and Mumbai
, offering the best digital marketing services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence.
If you’re looking for digital marketing services in Pune and Mumbai
, feel free to contact us
Get in touch at: +91 99222 28911 / +91 96079 78000