How To Adapt Your Digital Marketing Strategy During The Corona Virus Crisis?
Online Businesses During Coronavirus Outbreak
The COVID-19 outbreak is having a massive impact on the world economy. Started in the month of December in the city of Wuhan in China, the Corona Virus has now been spreading all over the world. In India, with the total cases being reported hitting 1000 in March 2020, social separation and lockdown are the two ways the country can survive the pandemic.
Along with health, there are other side-effects that the country will have to bear due to this pandemic. Every business is struggling to keep up with all the potential losses that they can face. The entire country is now under a lockdown of 21 days, an absolutely compulsory and wise step but will this be fruitful for businesses? Here are some extremely useful digital ways that your business must adapt to keep it going.
6 Digital Marketing Strategies for Powering Through Corona
At the time of crisis, businesses at first will have a close look at their finances and they will search for ways to cut down expenses. While it is absolutely important to make sure that every penny you invest brings in profit but nothing else, it is also necessary to learn where you must invest.
Slashing through marketing budgets might become the first idea but this could be a short term fix that is sure to bring worse long term consequences. To avoid a drastic downfall here are few digital marketing services strategies that are sure to empower your business in these tough times
1. Use Local SEO Strategy
It is obvious that people are spending more time on online platforms, browsing and scrolling. Online traffic has increased magnanimously due to lockdown over the past week and will keep increasing as we hunker down. Along with updates on the current situation, customers are also looking for entertainment and ways to pass the time. For many, that includes shopping online or even buying a house.
Anything online will be more effective than any outdoor campaigns. This is the time to up your game in search engine optimization. Make your brand appear on top of the list with better content and a better campaign strategy. You should be using search engine optimization (SEO) strategies to climb to the top of Google’s search engine results pages so that your business is visible. This is not a time for a business to go into a shell and poke out your head every few days to see if the sun has come out.
2. Smart Move with PPC Advertising
It is the perfect time to use PPC advertising for your business. You can include this activity without exceeding your digital marketing budget. According to Thrive’s Senior PPC manager Jacob Wulff, “On an average, cost-per-clicks have reduced by 6% across all verticals since the lockdown. There is a possibility that CPC will keep decreasing, so make sure you make the most of this time for better results”. Your business will now have another opportunity to scoop up that lost market share from others pulling back during this time.
3. Use Social Media for Customer Engagement
In today’s situation, Social Media platforms are your key advertising tool and the most effective way to keep your customers engaged. Run a constant communication through contests, discounts, offers or just ask questions about current situations. This is the best time to explore ways to communicate with your customers and keep them in the loop with all the changes that are happening in your business for better engagement.
4. Update Your Content Marketing Plan
Content will always be the king! This is the best time to create content for your business pages and websites as people will be more likely to read everything they find on the internet. Plan out social media posts and various types of content that can be useful for your customers or be able to push your sales in a subtle way.
5. Focus on Driving ROI/Conversions
Be careful about your conversion rate optimisation, small yet impactful changes will ensure the conversion of visitors to customers. Make sure to give your customers a better experience and a personalised one. Incorporate the latest technologies and speed up all the functionalities to attract all the prospective customers. Now is the time to try new things and increase your efficiency in every way. Focus on short term results and eventually move towards long term goals.
6. Measure with Analytics Tools
Now is the time to ensure you have defined your key performance indicators. It is important to know what works best for you and your business when the market is vulnerable to ensure that the investment is worth it. Keep a check on your google analytics to know details of your brand’s performance in the market. Measure all the online campaigns across platforms to know where to put in more money to increase sales. Putting a break on your online activities for your brand will not be a good idea for the future of your business.
Plan Your Digital Marketing Strategy with Bright Brain
Bright Brain Marketing Technologies is a digital marketing agency providing top-notch services that cater to your online marketing needs. Now, reach a wide audience across the globe and increase the probability by finding better opportunities within the target audience. At Bright Brain, we implement the best digital marketing strategies to help our clients grow digitally. We stay up-to-date on how digital marketing works best so our clients can meet customer demands and stay competitive.
Dive into a new decade, armed and ready to take the internet by storm with Bright Brain! Create and strengthen your online presence with our expertise and get more time to focus on other important aspects of your business.
Do doubts still linger? Click on 'See Our Work' to get to know us and our services better. If you’re looking for a digital marketing agency or services in Pune and Mumbai, feel free to get in touch at http://www.brightbraintech.com/contact-us/