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Importance of Digital Marketing for Your Business

In today’s world, digital marketing is of the essence. Before getting into what makes it important, let’s take a look at what digital marketing really means.

What is digital marketing?

Digital marketing refers to marketing efforts that are taken online and require the use of an electronic device. Whether you’re a digital marketing agency or a business, simply focus on search engines optimization, social media marketing, email websites and so on, to connect with their target audience and present customers.
So, what makes digital marketing important? Digital marketing trumps traditional marketing because of it:
  • Levels the playing field for big and small businesses - now, with the help of the right digital marketing solutions, even small businesses are able to reach out to a wide range of customers.
  • Is cost-effective - digital marketing costs much lesser than traditional methods. As per Gartner’s Digital Marketing Spend Report, ‘up to 40%* of respondents claimed to get considerable savings by using digital marketing methods of promotion’.
  • Leads you straight to your customers - customers are online, always. They expect your presence online and on social media. Tap into the right potential!
  • Brings you in touch with competitors - competition isn’t always someone you have to beat; in fact, there’s a lot to learn and adapt from them and it’s all online.

Different Types of Digital Marketing Channels

SEO refers to the process of optimizing your digital (online) content to bring in the right kind of organic traffic from search engines
SEM assists in optimizing the brand presence and conversions for businesses through paid and unpaid advertising. Unpaid SEM is SEO and paid SEM is PPC (or pay-per-click)
Social media marketing, as the name suggests, is digital marketing on social channels such as Facebook, Twitter, LinkedIn, Instagram and more
One of the most important but underrated digital marketing channels is Content marketing - it uses storytelling and presentation of valuable information to get your target audience to take action

Bright Brain, A Leading Digital Marketing Company in Pune and Mumbai

Bright Brain Marketing Technologies is a digital marketing company in Mumbai and Pune, offering the best digital marketing services. We craft solutions around our clients’ sales and branding needs. Our methodology couples technology with creative thinking, resulting in increased sales efficiency and an improved online presence.
If you’re looking for digital marketing services in Pune and Mumbai, feel free to contact us. Get in touch at: +91 9922228911 Or +91 9607978000