What is Digital Advertising & what are its benefits?
The world isn’t going digital, it already has - as a marketer, it’s imperative to stay at the top of your game with both kinds of advertising. While traditional media has perks and charm of its own, it is digital advertising that’s taken the world by storm!
Simply put, digital or online advertising involves multiple modes of communication. To name a few, e-mail marketing, search engine optimization, and social media marketing are digital advertising channels.
Reach a wide audience or narrow it down to a specific target group; save on costs; track results in real-time and adjust your campaigns to capitalize on the audience’s response. The benefits of digital advertising are plenty!
5 Effective Digital Advertising Channels
or advertising is an umbrella term used for a whole host of channels, and who better to testify than a digital advertising agency!
A company that is experienced in navigating the online advertising world with a reservoir of updated knowledge and intuitive understanding. Here are 5 effective channels you must include in your digital advertising strategy:
One of the most widely-used channels, PPC involves paying for every click received on an ad - you could say it’s a way of ‘buying’ the right audience for your site, rather than ‘earning’ it organically
SMM is one of the most effective and popular methods of reaching targeted and interested audiences, through platforms like Facebook, Instagram, LinkedIn, Twitter and Snapchat
Currently popular among audiences of varying ages, video content generates excellent results if done right. People prefer imagery to written content
The idea is to rank higher in a search engine, organically. SEO requires you to generate engaging and relevant content with the right set and density of keywords
Crucial in generating leads, display or banner ads are either static or graphic images, placed on other websites to generate new leads and increase brand exposure
Choose the Best Digital Advertising Channel
Bright Brain Marketing Technologies
is a Digital Advertising Agency in Mumbai & Pune, helping your business find a favorable place in the minds of your customers, through professional and expert digital advertising solutions. Being a digital marketing agency
, we create a strong brand presence by helping you get in touch with your audience with the right set of advertising tools.