In the Real Estate Sector, many realtors and brokers tend to overlook the functionality of digital marketing that can lead to higher growth of business. Digital marketing doesn’t solely promote brand awareness but also gives your brand a competitive stance in the market. When the world witnessed the peak of the unfortunate covid crisis, many sectors suffered huge losses including the real estate field. That is when digital marketing came to the rescue. Thanks to consistent digital efforts, property registrations steadily rose in number and the figures improved. By leveraging the power of Digital Marketing, the industry managed to get back on its feet, and is well on the road to recovery.
Multiple prominent firms, after implementing digital strategies successfully, stand testimony to the fact that Digital Marketing can help generate leads and increase conversion for Real Estate even during a global pandemic. Time and again, this new-age tool has enabled us to breach boundaries and overcome the limitations of the world as we know it. Let’s learn a little more about how to generate leads for Real Estate in India.
Here are the key Digital Marketing strategies that can benefit your Real Estate ventures:
Social media platforms are your primary answer on how to get Real Estate leads online. Running ads on Facebook and Google buys you higher chances of gaining more potential leads. With the help of Digital Marketing tools such as SEO and Social media, it becomes much easier to nurture Real Estate leads.
Facebook Ads:
One of the most cost-effective and efficient ways to drive traffic to your website or landing page is by promoting your listings on Facebook. This will help you with real estate leads generation in terms of a good number of high-quality buyer leads.
Google Ads:
If you have been wondering how to get more Real Estate clients, this is how – Google Ads function by targeting high-quality keywords that are frequently used by searchers in your local area. Google Ads are expensive as the bidding is done on actual search terms in your local area. The high pricing is because these ads are more effective and can guarantee real estate lead generation for your business.
Although Email marketing has its roots in traditional advertising, it works like a charm even today. It is a promotional channel for generating leads and driving more people to your landing page or website. It is a great way to reach out to your existing database that is well acquainted with your brand – it’s much easier to inspire action since they already have faith in your brand and its offerings. Emailers with a compelling copy and an attractive design have the potential to ensure successful campaigns.
The blog section on your website is where quality content finds home. With the help of SEO strategies, you can drive traffic to the website by shortlisting high-quality keywords related to a particular topic. Studies have shown that researching and writing a blog based on the subject relevant to your industry can help boost the number of leads. Publishing blogs consistently is necessary in order to see a substantial difference. It takes time, effort, and a lot of research for developing quality content when it comes to blog writing. The good news is, the results are equivalent to the efforts you put in.
Having professional photos of the property on your landing page will not only give it an aesthetic appeal but also compel the visitor to trust you faster. Professional interior shots will also enable the clients to get a better, clearer idea of what they are opting for. Moreover, one can go crazy in terms of creativity behind making these videos or photos to make the property look more inviting.
The gold is in the follow-up – this proves to be the number one formula when it comes to improving the Real Estate lead conversion rate. In order to maximize your revenue from these leads, you must frame an effective follow-up strategy. It can be executed via emails, calls, or SMSs. Having a timeline and structured follow up process in place helps you build a strong network base.
Today, an online presence of a brand has become of utmost importance to stand out from the competitive race. Many industries have started adopting innovative digital strategies to flourish in their respective markets.
So, it has become imperative for real estate companies, brokers, realtors to harness the power of digital marketing. Though it all comes down to how efficiently the strategies are implemented.
BrightBrain Marketing Technologies, a Digital Marketing Agency for real estate, e-commerce business and brands, provides top-notch services for various brands with a focus on building digital solutions for branding and increased sales efficiency. Our expertise includes Digital Advertising Campaigns, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Web Development and Online Branding. Our Google Partnership brings a unique opportunity to work with the internal team at Google, adding even more value to our team & clients.
Want increased conversions? Contact us today to learn how we can help grow your business!
Social media platforms like Facebook and Instagram are your primary answer on how to get Real Estate leads online. Running ads on Facebook and Instagram buys you higher chances of gaining more potential leads. With the help of Digital Marketing tools such as SEO and Social media, it becomes much easier to nurture Real Estate leads.
One of the most cost-effective and efficient ways to drive traffic to your website or landing page is by promoting your listings on Facebook. This will help you generate a good number of high-quality buyer leads. You can also leverage the power of Google Ads. They function by targeting high-quality keywords that are frequently used by searchers in your local area.
SEO is the best digital strategy when it comes to gaining quality leads organically. Here is how you can achieve the same:
-Incorporate local keywords in your content.
-Make your website mobile-friendly.
-Optimise the page loading time.
-Curate blogs around your projects, highlighting their best features.
-Make Professional Photos and Videos a part of your website.
-Keep your Social Media in sync with the information that’s updated on the website.
Here are the top 10 WordPress themes for Real Estate:
1. AgentPress Pro
2. Listify
3. Astra
4. Divi
5. Altitude Pro
6. OceanWP
7. Realtor
8. Ultra
9. Residence
10. Realia
Here are 6 things that have to be a part of your website:
1. Search By Sorting Option – Latest, Popular, Featured Properties.
2. Image Gallery – With Professional Photos / Videos of Properties
3. Contact Form & Phone Number
4. Blog Section
5. Map View
6. Customer Testimonials
Suhail Bajaj is the CEO of BrightBrain Marketing Technologies LLP that has now grown into a full-fledged digital marketing agency with 55+ employees and clients from 7+ countries – all under his supervision. Graduated with an MBA from the esteemed Cass Business School, he brilliantly puts his learnings into practice, helping brands meet their business goals and succeed in a digital-first world.
